1. @GerryMoran
5 Ways
To Use
LinkedIn
Invites
And Build Your
Social Selling Currency!
@GerryMoran

2. NEW RULE: No More Standard LinkedIn Invites

3. LinkedIn provides 3,000 lifetime invites. Make them a hit!

4. Standard invites provide no context and do not move your relationship ahead.
Your social currency!
Always customize your invites
@GerryMoran

5. LinkedIn sets the subject line, you
can change content
@GerryMoran

6. Preemptive customized invite
@GerryMoran

7. COACHING TIP:
Create cut and past templates for each customer group

8. Always be telling your story.

9. • Salutation
• Context of
connection
• Why you want to
connect
• Call to action
• No links allowed!
• Say thank you!
• Signature
Always be telling your story
@GerryMoran

10. COACHING TIP:
Sign each invite with your Twitter Handle (@GerryMoran)

11. Send only one invite. Don’t stalk!
@GerryMoran

12. COACHING TIP:
Use Twitter, blogs and groups to get on their radar.

13. Know your LinkedIn limits for customization.

14. 300 characters. No Links.
@GerryMoran

15. COACHING TIP:
Refer to a link by placing spaces between . and com

16. Personally respond to each invite.

17. Use each touch point as an
opportunity to build your currency.
@GerryMoran

18. COACHING TIP:
Place links in your response to tell them where to go.

19. So, what’s your next step?

20. Your Next Steps
1. Never send an uncustomized LinkedIn invite again
2. Always change the content of your initial invite (you cannot
change the subject line)
3. Always tell at story in your message using a personalized
salutation, the context of your connection, why you should
connect, a call to action and your signature
4. Work within your 300-character invite limit and use work-
arounds to include links (if necessary)
5. Send only one invite and don’t be a stalker
6. Always send a personalized follow up after every acceptance
@GerryMoran

21. /MarketingThink
/GerryMoran
Social Media Coaching Blog:
MarketingThink.com
moran.gerry@gmail.com
Thanks!
@GerryMoran