27. “Google’s mission is to organize the
world’s information and make it
universally accessible and useful.”
http://www.google.com/about/company/
28. “Google’s mission is to organize the
world’s information and make it
universally accessible and useful.”
Does not include the words “search engine”
http://www.google.com/about/company/
32. Decreasing
“Domain Diversity measures the percentage of
unique sub-domains across the URLs in the
data set. The less diversity there is, the more
domain "crowding" we observed.”
http://mozcast.com/metrics
44. Keywords by themselves don’t rank
Keywords
“pay day loans”
irrelevant and
out of
context
This page
is about
exercise
Spam
http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html
45. 50-80% of Your Traffic Comes From
Keywords You Didn’t Try For
http://moz.com/blog/how-to-rank
65. High Correlation Between Social
Sharing and Rankings
(Correlation is not causation)
Social Metrics
Keyword Usage
http://moz.com/search-ranking-factors
80. First Touch - Middle - Last Touch
!
Web
Analytics
2013
81. Do Visitors Like My Site?
Instead of Just Visiting
Measure:
• Bounce Rate
• Time on Site
• Pages per Visit
• Share Rate
• Mention Rate
http://moz.com/blog/seo-satisfaction