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Personal branding karen kang marketing campsv preso
1.
PERSONAL BRANDING FOR ENTREPRENEURS @KarenKang #BrandingPaysMCSV
! © 2012 Karen Kang All Rights Reserved 1
2.
Content, Not Cosmetics
! © 2012 Karen Kang All Rights Reserved 2
3.
What Do These
Brands Have in Common? Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc © 2012 Karen Kang All Rights Reserved ! 3
4.
Be Bold
Add Value Evidence ! © 2012 Karen Kang All Rights Reserved 4
5.
Delivering
Happiness Zappos and Tony Hseih Photo source: Inc.com ! © 2012 Karen Kang All Rights Reserved 5
6.
Vision Personal Story Consistent ID
! © 2012 Karen Kang All Rights Reserved 6
7.
How Can You
Stand Out? Target Audience Need What category can you lead? Your Strengths Competition & Value ! © 2012 Karen Kang All Rights Reserved 7
8.
Positioning Statement Goal: __________________________
! © 2012 Karen Kang All Rights Reserved 8
9.
Positioning Statement Example
For Investors Who are concerned about compe44on and commodi4za4on in online retail I’m a visionary CEO of an online retailer whose unique brand is built on a happy corporate culture and awesome customer service That achieves consistent growth and profitability with empowered employees who delight our customers. Unlike our compe4tors, we have the highest employee sa4sfac4on & brand loyalty ra4ngs. ! © 2012 Karen Kang All Rights Reserved 9
10.
For A Strong Entrepreneur
Brand Bold, New Ways to Add Value Content, Evidence Unique Vision Personal Story Consistent Identity ! 10 © 2012 Karen Kang All Rights Reserved
11.
Bake the Cake, Then
Ice It Cake = Rational value Icing = Emotional value CAKE + ICING = STRONG BRAND ! © 2012 Karen Kang All Rights Reserved 11
12.
What’s Your Cake and
Icing? ! 12 © 2012 Karen Kang All Rights Reserved
13.
Define Your Brand Strategy
Core Values Brand Image Promise Strengths Personality ! 13 © 2012 Karen Kang All Rights Reserved
14.
Portable Branding Monitor
your online brand Help influencers brand you Are you engaging? ! 14 © 2012 Karen Kang All Rights Reserved
15.
Ideas to Brand
Yourself Be an expert Leverage content Ecosystem validation Give back SMILE ! 15 © 2012 Karen Kang All Rights Reserved
16.
Guide Your Brand,
or Be Branded by Others ! 16 © 2012 Karen Kang All Rights Reserved
17.
Be Your Own
Brand Manager BrandingPays™ System Brand Positioning Messages Ecosystem Actions Strategy ! 17 © 2012 Karen Kang All Rights Reserved
18.
Book
Coming January 2013! Go for it! ! 18 © 2012 Karen Kang All Rights Reserved
19.
Free Branding Tips
and Newsletter Leave me your business card Ask me questions on: facebook.com/BrandingPays ! 19 © 2012 Karen Kang All Rights Reserved
20.
Take Charge of
Your Entrepreneur Brand Go for it! Go for it! ! 20 © 2012 Karen Kang All Rights Reserved
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