OTT Video Market Attractiveness Index: Worldwide Country Rankings, Market Drivers and Positioning Strategies,' examines the growth potential of OTT video services worldwide, providing insight into the opportunity to derive value from them. In order to assess the strength of the OTT video opportunity in different countries, Pyramid Research has especially for this study developed the proprietary 'OTT Video Market Attractiveness Index. See more at - http://mrr.cm/ZT6

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Category : Telecom
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Introduction to Report
 Launch Date: March 31, 2014
 Number of Pages: 46
 Geography Coverage: Global
 Available Format: PDF
Price For Single User License: USD 3,495
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
OTT Video Market Attractiveness Index: Worldwide
Country Rankings, Market Drivers and Positioning
Strategies,' examines the growth potential of OTT video
services worldwide, providing insight into the opportunity
to derive value from them.
In order to assess the strength of the OTT video
opportunity in different countries, Publisher has
especially for this study developed the proprietary 'OTT
Video Market Attractiveness Index.' The 50 main markets
of the world are ranked across a number of quantitative
and qualitative indicators, providing an effective
framework for an assessment of which ones offer the best
opportunity for OTT video service providers and a
methodical identification of growth markets.

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Research Finding
The largest markets primarily China, Russia, Mexico and
Brazil among emerging markets, and the US and Japan
among developed markets will provide the most
attractive opportunities for OTTs.
The ability to derive value from premium content and
the rich HD and 4K formats will be critical to the success
of OTTs: Given the low margins in the OTT video business,
effective monetization of premium content and formats is
critical to boosting revenue.
Country-level content and regulatory frameworks will
also be critical to the success of OTT: Digital content
release windows, regulatory frameworks including
neutrality regulations and market-specific rules for the
provision of video services the extent of piracy, OTT
taxation and other local factors all go into assessing the
OTT opportunity in a given market.

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Research Finding Continues…
The revenue opportunity will be greater in the markets
where 4G services are better established: These are the
markets where mobile operators are able to more
effectively target online video services to their customers.
We expect favorable infrastructural conditions to make
CEE a hotspot for OTT video: Russia and the other major
CEE markets have benefited and will continue to benefit
from state-of-the-art broadband infrastructure and high-
speed connections

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Reasons To Buy
The global OTT attractiveness rankings resulting from the
Index shows an overall level of market attractiveness,
which can be easily used to pinpoint how any market
across the world fares on a variety of issues, from
broadband infrastructure to pay-TV market dynamics,
content licensing and regulatory frameworks.
The diversity of data used to construct the Index makes
it possible to identify which markets globally can be most
appealing to OTT providers, and to understand the
socioeconomic strengths and weaknesses that boost or
burden the OTT opportunity in each.

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Reasons To Buy Continues…
The report provides a deep dive into the key drivers
behind the uptake of OTT video services in emerging
markets, including Latin America (focusing on Brazil and
Mexico), Central and Eastern Europe, (focusing on Russia),
Asia-Pacific (China) and the Middle East region.
The broad but detailed perspective will help pay-TV
operators, telcos, pure-play OTTs and investors in
different regions identify and assess opportunities to
deploy OTT video services.

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Report Coverage
1. Table of contents
2. Executive summary
3. Market and competitor overview
4. Germany in a regional context
5. Economic, demographic and political context
6. Regulatory environment
7. Demand profile
8. Service evolution
9. Competitive landscape
10.Major market players
11.Segment analysis
12.Mobile services
13.Fixed services
14.Pay-TV
15.Identifying opportunities
For more details regarding Report coverage see the last slide
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Company Coverage
1. Netflix
2. Hulu
For more details regarding Report coverage see the last slide
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For Any Customization Related query Visit IdeaCenter @
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How To Buy This Report?
Visit following URL to see Table of Content and
purchase this publication:
http://mrr.cm/ZTs
About Market Research Reports, Inc.
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