1. Market Equations
Analytics I Consulting I Business Intelligence
We can’t solve problems by using the same kind of
thinking we used when we created them.
- Albert Einstein

2. Introduction
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Founded in 2006 and among the first analytics outsourcing firms in India.
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Recipient of the prestigious Global Black Book of Outsourcing Award.
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Services : Business Analytics, Customer Analytics, Marketing Analytics, Risk Analytics and
Supply Chain Analytics
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Industry focus : Banking, Financial Services, Insurance, Telecom, Retail, E- Commerce,
Healthcare, Pharmaceutical (commercial), Logistics, Travel and Hospitality
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Team Qualifications : Industry Experts and professionals with PHD's, MBA's, CFA's,
Mathematics, Science and Technology graduates from IVY League institutions in India and
abroad
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Team Composition : Subject Matter Expert (Industry), Business
Analyst, Data Scientist,
Database Architect
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Technical Capabilities :
Statistical and Mathematical tools: SAS, R, SPSS, MATLAB:
Databases: Oracle, DB2, SQL server, MS Access; Reporting Tools: MS Excel, VBA automation,
PowerPoint; MIS & Dashboards

3. Not Just Support :: We are Part of You
Predictive Models
Data Mining
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Round The clock
Delivery
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Strict Quality Control
Mechanisms
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Clustering &
Segmentation
Prompt Client
Communication
Process-Oriented Work
Environment
Data Reporting

4. Global Footprint
London
California
Germany
Delhi
Mumbai
Bangalore: HQ
Australia
HQ
KF rep office
Tie ups/networks

5. Decision Making :: Information to Intelligence
Reactive Decision Making
STD. REPORTS
What
happened?
Proactive Decision Making
DESCRIPTIVE
Why it
happened?
PREDICTIVE
What will
happen next?
PRESCRIPTIVE
Action for best
outcome!
INTELLIGENCE
INSIGHT
INFORMATION
DEGREE OF INTELLIGENCE

6. Our Services
MARKETING
ANALYTICS
RISK
ANALYTICS
SUPPLY CHAIN
ANALYTICS
 Campaign Analytics
 Application Fraud
 Demand Forecasting
 Customer Segmentation
 Bad Debt Scorecards
 Inventory Management
 Cross Sell / Up Sell
 Collection & Recovery
 Sourcing Optimization
 RFM Analysis
 Credit Scoring & Risk
 Stock Replenishment
 Customer Life Time Value
 Risk Modeling
 Location Optimization
 Churn, Retention, Loyalty
 Sensitivity/What-if
 Capacity Utilization
 Customer Satisfaction
 Portfolio Valuation
 Transportation Analytics
 Market Mix Modeling
 Foreclosure Analysis
 Logistics Optimization
 Channel Optimization
 Risk based Pricing
 Routing Optimization
 Offer Optimization
 Stress Testing Analysis
 Budget Optimization
Descriptive Analytics I Predictive Analytics I Prescriptive Analytics I MIS & Dashboards

7. Our Clients
Geographies – United States, United Kingdom, Canada, Australia, Germany, Denmark, Belgium,
Hong Kong, Israel, South Africa, United Arab Emirates

8. Testimonials
Supply Chain Analytics – Fashion E-Retailer
"We have seen a substantial improvement in our supply chain operations which would not have been possible without your
help and support. Our next step would be to discuss the next set of activities around our marketing efforts that require
urgent action.“ Fashion E-Retailer - Director – Strategic Planning :: Read the Case Study
Demand Forecasting & Order Management – Fashion Apparel E-Retailer
"Excellent work guys! This month's DTC run is almost bang on target and we have already dispatched the order for
fulfillment. Great work." Morphsuits , UK - Founder & CEO :: Read the Case Study
Customer Churn Analysis – Telecom
"There has been a positive change in our active portfolios. The scorecards 15 day implementation window surely helps. We
have started activating our campaigns on targets based on the scorecard results." Telecommunications Company - Principal
Consultant :: Read the Case Study
Bad Debt Predictive Model – Auto Dealership & Financing
"The dashboards are working perfectly fine. We are already seeing improvements in our customer portfolio and balance
sheet. Thank you for being patient and the hard work." Sames Auto - Director - Auto Finance :: Read the Case Study
Sales Data Analysis – Multi Brand Fashion Retailer
"We now have a complete picture of varying KPI trends across customers, regions and SKUs. Thank you so much for the
insights. We will let you know if we require any additional views." Managing Partner :: Read the Case Study

9. Key Executives
Gaurav Bajpai I Head - Analytics
With an MBA in finance from Indian Institute of Management, Calcutta and an engineering degree from
Indian Institute of Technology Kanpur, Gaurav brings along years of rich consulting experiences in both
national and international geographies. He has worked on many business critical assignments in
Telecom, Retail, BFSI, E-Commerce, and Pharmaceuticals.
Specialties: Churn Analytics, Forecasting, Predictive Modeling , Management Dashboards
Abraham Thomas I Head - Sales & Marketing
Abraham holds a degree in Economics and an MBA in Marketing from Xavier’s Institute of Management
& Entrepreneurship, Bangalore. He has a decade of rich Sales and Marketing experience and has
contributed immensely to the success of organizations in the Information Technology and Knowledge
Process Outsourcing Industry.
Specialties: Business Development, Marketing, Business Transformation, Pricing Strategy
Hemant Kathuria I Head - Operations
Hemant holds graduate & post graduate degrees from the prestigious Indian Institute of
Technology, Delhi. He has delivered many assignments for top notch pharmaceutical clients across US
and Europe and is especially noted for his contributions in automation of complex analytics processes.
He has also delivered many scorecards and models for collections & recovery processes in the BFSI
domain.
Specialties: Collection & Recovery Analytics, Predictive Modeling , Scorecards, Automation Expert

10. Analytics Solutions : Retail Banking
Marketing Analytics
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Campaign Analytics
Customer Segmentation
Cross Sell – Up sell Analysis
Customer Life Time Value Analysis
Customer Profitability Analysis
Customer Churn Analytics
Win Back Propensity Modeling
Promotion Effectiveness
Product Pricing Analytics
Market Mix Modeling
Risk Analytics
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Credit Risk Analytics
Approval & Risk Scorecards
Collection & Recovery Analytics
Fraud Detection & Management
Portfolio Analytics
Industry challenges: Increased competition to
acquire high potential customers, advanced
technology adoption and digitization, uncontrolled
debt exposure, considerable pressure on profits, ROA
and ROE, and meeting ever changing demands of
customers.
Benefits: Market Equations helps organizations
target and acquire profitable customers, enhance
loyalty, minimize risk exposure and fraud, address
compliance issues, reduce operational costs and
maximize revenue growth and profitability.
Read the Case Study : : Collection & Recovery

11. Analytics Solutions : Insurance
Marketing & CRM Analytics
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Campaign Analytics & Planning
Customer Segmentation
RFM Analytics
Cross Sell – Up sell Analysis
Customer Life Time Value Analysis
Customer Satisfaction
Customer Churn Analytics
Price & Premium Optimization
Market Mix Modeling
Claims Settlement Optimization
Fraud/Risk Analytics
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Claims Approval & Risk Scorecards
Policy Renewal & Revival
Loss Forecasting & Modeling
Fraud Detection & Management
Underwriting
Industry challenges: Regulatory and compliance,
risk management (ORSA, CBI), customer experience
management, inability to exploit data through
analytics, inefficient billing and claims functions are
some of the most pressing challenges.
Benefits: Market Equations helps organizations
maximize customer life time value, detect fraud and
manage risk, maximize policy renewals, personalize
offers, speed up approvals, reduce settlement delays,
enhance sales force effectiveness, optimize
operational costs and maximize profitability.
Read the Case Study : :

12. Analytics Solutions : Telecom (CSP’s)
Customer Life Cycle Management
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Customer Acquisition
Customer Segmentation
Cross Sell – Up sell Analysis
Customer Life Time Value Analysis
Customer Profitability Analysis
Customer Churn Analytics
Customer Risk Analytics
Social Media Analytics
Product Affinity Analytics
Offer Optimization
Tariff Modeling
Revenue Leakage Analytics
Network Optimization & Management
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Capacity Utilization & Planning
Network Monitoring & Optimization
Industry challenges: High customer churn, declining
ARPU, unprecedented increase in mobile broadband
base, revenue leakages and high competition from
mobile virtual network operators and over-the-top
providers.
Benefits: Market Equations helps organizations
acquire profitable customers, enhance customer life
time value, reduce churn while enhancing loyalty,
minimize risk and maximize profitability.
Read the Case Study : : Customer Churn Analysis

13. Analytics Solutions : Retail
Customer Experience Management
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Customer Segmentation
Customer Satisfaction
Customer Conversion
Cross Sell Analysis
Customer Churn
Customer Life Time Value
Loyalty Programs/Membership
Promotion Effectiveness
Price Optimization
Offer Optimization
Marketing Mix Modeling
Marketing Effectiveness
Store Operations
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Demand & Sales Forecasting
Inventory Planning & Replenishment
Store Profitability & Loss Prevention
Location & Layout Optimization
Industry
challenges:
Competition
from
eretailers,
increased
technology
adoption
by
consumers,
declining
sales
and
shrinking
margins, stagnant pricing and promotion strategies
and lack of store innovation and a one-one customer
engagement
strategy
to enhance customer
experience. Market Equations helps organizations
Benefits:
target and acquire profitable customers, enhance
loyalty, minimize risk exposure and fraud, address
compliance issues, reduce operational costs and
maximize revenue growth and profitability.
Read the Case Study : : Inventory Management

14. Analytics Solutions : Pharmaceutical (commercial)
Marketing Analytics
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Market Mapping & Sizing
Campaign Effectiveness (ROI)
Promotion Effectiveness
Channel Optimization
Response Modeling
Segmentation & Targeting
Revenue Forecasting
Sales Analytics
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Sales Force Effectiveness
Sales Force Optimization
Call Planning
Sampling Optimization
Territory Optimization
Incentive Optimization
Secondary Research
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Competitive Intelligence
Physician Profiling (KOL)
Industry challenges: Legislation and governance,
the patent cliff, shift in influence from physicians and
prescribers to non-prescribers, from blockbusters to a
generic drug market, lack of integration in sales and
marketing (esp. social media) and the need to derive
insights the quickest for better patient outcomes.
Benefits: Market Equations helps organizations apply
extensive analytics to transform information to
insights leading to better decision making for better
patient outcomes, resulting in maximizing shareholder
value and profitability.
Read the Case Study : : Physician Profiling

15. Analytics Solutions : E-Commerce
Customer Analytics
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Campaign Effectiveness
Segmentation & Profiling
Multi Channel Optimization
Cross Sell-Up Sell
Offer Optimization
Purchase/Repurchase
Sales Performance & Funnel Analysis
Customer Satisfaction
Customer Churn & Retention
Customer Life Time Value
Social Media Analytics
Inventory & Product Planning
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Sales forecasting
Market Basket Analysis
Demand, Supply, Inventory Planning
Product & Portfolio Value Assessment
Network Optimization
Industry
challenges:
Increased
competition,
shrinking margins, seasonal variations impacting
revenues, lack of innovative acquisition and retention
strategies, ineffective supply chain leading to poor
customer satisfaction and the lack of proper analytics
infrastructure to derive decision making.
Benefits: Market Equations helps organizations apply
extensive analytics to transform information to
insights leading to better decision making for better
business outcomes, resulting in maximizing revenue
and profitability.
Read the Case Study : : Service Optimization

16. Dynamic Simulation Tools
We use advanced Analytical techniques to make sure that the
techniques which best captures the business problem is used. The
outcome algorithm is built into scenario analyzer tools.
Ability to make more informed decisions based on
collected business intelligence
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Measure efficiencies/inefficiencies
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Ability to identify and correct negative trends
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Ability to generate new business opportunities
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Align strategies and organizational goals
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Save time over running multiple reports
Enables better decision making by building
monitoring systems that are:
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Gain total visibility of all systems instantly
 Real Time
 Correct
 Efficient

17. Analytics Infrastructure
BUSINESS
INTELLIGENCE
Marketing
Analytics
Customer
Analytics
Risk
Analytics
Analytics
Ready
Data
ETL
Customer
Data
Transaction
Data
Division
Head
Domain
Expert
Supply Chain
Analytics
Accounts
Data
Business
Analyst
Service
Data
Senior
Statistician
Social
Media
Database
Manager

18. Engagement Process
The ME Engagement Process ensures each customer has a positive experience the moment they
enquire with us. Every project goes through the ME process radar ensuring the end result is
customer delight.
Client Request
Review
Review issues
Provide Solutions
Planning
 Firm-up work-plan with
Operations
 Start Project Work
 Prepare insightful
milestones
 Analyze requirements
Delivery
 Meet milestones
Report
 Select team members
 Develop optimal plan
 Conduct intermediate
 Finalize Contract with
 Finalize RFP
time and cost
client review session
 Review with client &
Finalize report

19. Engagement Models & Pricing
Need based Flexible Engagement and Pricing models:
Hourly : The hourly rate engagement model provides flexibility to clients who have very urgent data
analysis and reporting needs that require couple of hours of effort. It is very common in cases where
the client may require data to be analyzed and summarized quickly for urgent decision making
usually with a TAT of less than 48 hours.
Project Based : The project based engagement model is the most commonly used model. In this
case, project requirements are analyzed and a total project fee is arrived at after careful evaluation.
The project may involve an offshore resource or team engagement for a week or even months. This
model is preferred for one off projects when there is no recurring analysis need or model updating
required.
Monthly : The monthly engagement model provides clients an option to recruit an offshore resource
or team either for a short duration of 3-6 months or on a yearly contract commitment. In this case, the
resource or team works as an extension of the clients onsite team. This model is preferred in cases
where the client is looking at growing their team rapidly with a limited budget.
*** A resource can be recruited for half a month or specific weeks in a month when there are given
fluctuations in work volume.
Team Composition : Subject Matter Expert I Business Analyst I Statistician I Database Manager

20. Contact Us
Market Equations lives by its commitment to deliver the “best” always. With Market Equations our
customers gain access to a result oriented, highly intellectual team that sets high process and delivery
standards to provide the best solution to complex business challenges.
Gaurav Bajpai
Analytics Head
Email: gaurav.b@marketequations.com
Abraham Thomas
Business Head
Email: abraham@marketequations.com
For general enquiries you could also send us an email at info@marketequations.com or fill in the Contact
Us form at www.marketequations.com