Watch the on-demand webinar: http://go.market-bridge.com/MB-112011-CloudTippingPoint_Registration.html
“Cloud computing” is far more than just a new delivery model for traditional technology services. The ability for customers, partners, and employees to securely access and share powerful business applications and deeper market data will fundamentally change the structure of many industries and markets.
In this presentation, MarketBridge CEO, Tim Furey, discusses:
- The 5 critical go-to-market actions for an effective cloud-driven process.
- A closer look at the roots of this trend.
- How cloud computing will impact businesses today and in the future.
12. 3. Transforming Traditional Channel Partner Business Models
• Traditional VAR model, makes money by integrating & selling hardware,
software & services, generally take title to product
• Make margin by selling both HW & SW into the customer data center
• Little to NO recurring revenue
20% 18% • Making the business transformation to recurring revenue
• Selling on-prem solutions + off-prem (across IT delivery continuum)
• May have added managed services year ago
• Responding to growing customer preferences and making investments
in their business to add cloud delivery model
62%
(emerging business model still in infancy)
• Model based largely from recurring revenue generated via off-
premise services. Either made the business transformation or
“born-on the web”
Source: UBM Channel
XChange Conference
2011