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SOCIAL MEDIA FOR
ENTREPRENEURS
#100 Web Seminar




Cairo, April 11th

Fady Ramzy
Interact Egypt country Manager
Interact
Play Innovation
Interact SpA
-   Founded in 1995 in Italy
-   Subsidiary of Eurel Group with offices in Italy,
    Egypt & Luxemburg
-   International Presence with running operations
    in Italy, Greece, Egypt, Tunisia, Pakistan,
    Algeria, Saudi Arabia, Kuwait & Ghana
-   Joint Stock Company in December 2008
                                        Interact Egypt
                                        -   Launched in June 2009
                                        -   Headquarter for MENA
                                            solutions & services
                                        -   R&D for Mobile Solutions
                                                19/04/2011
3      Social Media For Entrepreneurs
Digital Television



                                                         Digital Signage




on Mobile                      on the Web   Iptv/digital signage
4      Social Media For Entrepreneurs       19/04/2011
Semantic CMS
                                     Content Existing
                                     Assets CMS/ECM




                                                        Online
                                                         TV




5                                                 19/04/2011
    Social Media For Entrepreneurs
Social Media




6                                    19/04/2011
    Social Media For Entrepreneurs
Mobile Apps




7                                    19/04/2011
    Social Media For Entrepreneurs
Web
Evolution
From Web 1.0 to Web 2.0




9                                    19/04/2011
    Social Media For Entrepreneurs
From Web 1.0 to Web 2.0




10                                    19/04/2011
     Social Media For Entrepreneurs
Web 3.0 = The web of data




11                                    19/04/2011
     Social Media For Entrepreneurs
Social Media For Entrepreneurs




12                                    19/04/2011
     Social Media For Entrepreneurs
Facts & Figures
 Networks Overview
Why Facebook??
                                         A Great Deal of
A great Network                            Information
   of People                                Exchange               SHARING
                                                                    Status
                                                                    Videos
                                                                    Photos
                                                                    Notes


                                                                   Import Your Blog



                                                     Your Group & Fan Page




                                                      19/04/2011
  14    Social Media for Entrepreneurs
Facebook Platform: Apps/games




                                       19/04/2011
 15   Social Media for Entrepreneurs
Facebook Mobile




                                       19/04/2011
 16   Social Media for Entrepreneurs
YouTube
Why YouTube?


 Share this video

          Subscribe
                                      Ratings

                                      Branded Channels

                                            19/04/2011
18   Social Media for Entrepreneurs
http://www.spotonpr.com/menatwittersurvey/
 19     Social Media for Entrepreneurs       19/04/2011
88%                    82%
 95%                87%              recommend a
                                                               Admit preference
                Affected their                                 for brands that they
Welcomed                             brand based on            knew via Twitter
brand           perception of a      their experience
engagement      brand/Company        on Twitter




http://www.spotonpr.com/menatwittersurvey/
 20     Social Media for Entrepreneurs            19/04/2011
65%                              50%                               50%
were interested in         Surveyed, received                had purchased a
receiving special          customer service                  product or service
offers & coupons           via Twitter                       as a result of Twitter
from brands on
Twitter




http://www.spotonpr.com/menatwittersurvey/
 21     Social Media for Entrepreneurs          19/04/2011
Why Twitter !?
                             Real-Time
                            Engagement

                          Constant news
                             Updates

                             Timeliness
                             Feedback

                             Interaction
                            Engagement

http://www.spotonpr.com/menatwittersurvey/
 22     Social Media for Entrepreneurs       19/04/2011
Relationships Matter
     LinkedIn




                                          19/04/2011
23   Social Media for Entrepreneurs
Why Linkedin!?


                                         Learn
                                         Share

                                       Build Relations
                                       Hire - Recruit

                             Connect & Re-connect
                         Create a Professional Networks

                                      Contact - Inquire
                                       Find LEADS
                                                          19/04/2011
24   Social Media for Entrepreneurs
The Mobile Era
1.Productivity
                                       (email, calendar,...)



                                      2.Services / Utilities
                                       (information, updates,
                                       notification)



                                      3.Entertainment
                                       (games, fun, Social media)



26   Social Media for Entrepreneurs              19/04/2011
Mobile apps? What’s next?




  27   Social Media for Entrepreneurs   19/04/2011
Web 2.0
Entrepreneurs!
Your brand “living Online!”


                                     Email                                   Website
      Online                        Marketing
      Video
                                                             Blog




       Social
                                                Title Text
       Media
      Identity
                                          Your                 SEO
                                          Brand
                                                                            Web Data
                                                                            Analytics
                     Mobile




                                                               19/04/2011
 29      Social Media For Entrepreneurs
Your Social Media “Identity”



                                           Facebook
          Linkedin
                                                                                Youtube

                                                                 Twitter
                                                    Title Text

       Social
        Media                              Social
      Monitoring                           Media                                Social
                                                                                Media
                                                                                tools




                                                                   19/04/2011
 30       Social Media For Entrepreneurs
Web 3.0
Smartup!
32   Social Media for Entrepreneurs   19/04/2011
Blog




 33   Social Media for Entrepreneurs   19/04/2011
Newsletter




34   Social Media for Entrepreneurs   19/04/2011
Email signature




35   Social Media for Entrepreneurs   19/04/2011
Twitter




36   Social Media for Entrepreneurs   19/04/2011
Linkedin




37   Social Media for Entrepreneurs   19/04/2011
Flickr




38   Social Media for Entrepreneurs   19/04/2011
YouTube




39   Social Media for Entrepreneurs   19/04/2011
SlideShare




40   Social Media for Entrepreneurs   19/04/2011
Web Analytics




 41   Social Media for Entrepreneurs   19/04/2011
Social Media Monitoring




 42   Social Media for Entrepreneurs   19/04/2011
What can social media
do for your business?
44   Social Media for Entrepreneurs   19/04/2011
How to Plan and Execute an effective
“Integrated Social Media” strategy
Doing business over social media is a   Paradigm Shift

Don't Sell You do not make money with social media, you make
money with people who know, like and trust you. Delivery quality content



         “Look for broken arms”Andy Duncan

Got a lead? Then KISS……
KEEP IT SUPER SIMPLE


                                                   19/04/2011
   46    Social Media for Entrepreneurs
Start by Questions!


                What’s
                My Goal?                                Engagement?
                                                        Interaction?
                                        Online
                                        Presence ?




                                              Image?
                                              Credibility?
                                                                          Feedback




  47   Social Media for Entrepreneurs                        19/04/2011
Fail to plan, is plan to fail!

                                          Priority Of Your Needs



                                           Humanize your Brand
                  Listen


  Train                                 Show Expertise Behind Logo



           Consult                      Build Comfort with Client
  48   Social Media for Entrepreneurs             19/04/2011
Implement …… Find & Retain Your Customer


Direct                                   Encourage
Them to all your Social                  Them to be your
Media accounts                           Fans/Friends/Followers
                                         To share your content.
                                         Retweet you!
                                                                            Promote
                                                                           Your brand/Activities/
                                                                              Events/News
       Build                                                                       sales

A base of interactive
   customers! A
Network community




  49    Social Media for Entrepreneurs                        19/04/2011
Interact Egypt
                            http://Egypt.interact.it

     Grazie!                Twitter: Cyberzizo

      ‫شكرا‬                  Linkedin: Fady Ramzy
                            Facebook: Fady Ramzy Aziz




               19/04/2011
50

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Social Media Marketing Tips for Entrepreneurs

  • 1. SOCIAL MEDIA FOR ENTREPRENEURS #100 Web Seminar Cairo, April 11th Fady Ramzy Interact Egypt country Manager
  • 3. Interact SpA - Founded in 1995 in Italy - Subsidiary of Eurel Group with offices in Italy, Egypt & Luxemburg - International Presence with running operations in Italy, Greece, Egypt, Tunisia, Pakistan, Algeria, Saudi Arabia, Kuwait & Ghana - Joint Stock Company in December 2008 Interact Egypt - Launched in June 2009 - Headquarter for MENA solutions & services - R&D for Mobile Solutions 19/04/2011 3 Social Media For Entrepreneurs
  • 4. Digital Television Digital Signage on Mobile on the Web Iptv/digital signage 4 Social Media For Entrepreneurs 19/04/2011
  • 5. Semantic CMS Content Existing Assets CMS/ECM Online TV 5 19/04/2011 Social Media For Entrepreneurs
  • 6. Social Media 6 19/04/2011 Social Media For Entrepreneurs
  • 7. Mobile Apps 7 19/04/2011 Social Media For Entrepreneurs
  • 9. From Web 1.0 to Web 2.0 9 19/04/2011 Social Media For Entrepreneurs
  • 10. From Web 1.0 to Web 2.0 10 19/04/2011 Social Media For Entrepreneurs
  • 11. Web 3.0 = The web of data 11 19/04/2011 Social Media For Entrepreneurs
  • 12. Social Media For Entrepreneurs 12 19/04/2011 Social Media For Entrepreneurs
  • 13. Facts & Figures Networks Overview
  • 14. Why Facebook?? A Great Deal of A great Network Information of People Exchange SHARING Status Videos Photos Notes Import Your Blog Your Group & Fan Page 19/04/2011 14 Social Media for Entrepreneurs
  • 15. Facebook Platform: Apps/games 19/04/2011 15 Social Media for Entrepreneurs
  • 16. Facebook Mobile 19/04/2011 16 Social Media for Entrepreneurs
  • 18. Why YouTube? Share this video Subscribe Ratings Branded Channels 19/04/2011 18 Social Media for Entrepreneurs
  • 19. http://www.spotonpr.com/menatwittersurvey/ 19 Social Media for Entrepreneurs 19/04/2011
  • 20. 88% 82% 95% 87% recommend a Admit preference Affected their for brands that they Welcomed brand based on knew via Twitter brand perception of a their experience engagement brand/Company on Twitter http://www.spotonpr.com/menatwittersurvey/ 20 Social Media for Entrepreneurs 19/04/2011
  • 21. 65% 50% 50% were interested in Surveyed, received had purchased a receiving special customer service product or service offers & coupons via Twitter as a result of Twitter from brands on Twitter http://www.spotonpr.com/menatwittersurvey/ 21 Social Media for Entrepreneurs 19/04/2011
  • 22. Why Twitter !? Real-Time Engagement Constant news Updates Timeliness Feedback Interaction Engagement http://www.spotonpr.com/menatwittersurvey/ 22 Social Media for Entrepreneurs 19/04/2011
  • 23. Relationships Matter LinkedIn 19/04/2011 23 Social Media for Entrepreneurs
  • 24. Why Linkedin!? Learn Share Build Relations Hire - Recruit Connect & Re-connect Create a Professional Networks Contact - Inquire Find LEADS 19/04/2011 24 Social Media for Entrepreneurs
  • 26. 1.Productivity (email, calendar,...) 2.Services / Utilities (information, updates, notification) 3.Entertainment (games, fun, Social media) 26 Social Media for Entrepreneurs 19/04/2011
  • 27. Mobile apps? What’s next? 27 Social Media for Entrepreneurs 19/04/2011
  • 29. Your brand “living Online!” Email Website Online Marketing Video Blog Social Title Text Media Identity Your SEO Brand Web Data Analytics Mobile 19/04/2011 29 Social Media For Entrepreneurs
  • 30. Your Social Media “Identity” Facebook Linkedin Youtube Twitter Title Text Social Media Social Monitoring Media Social Media tools 19/04/2011 30 Social Media For Entrepreneurs
  • 32. 32 Social Media for Entrepreneurs 19/04/2011
  • 33. Blog 33 Social Media for Entrepreneurs 19/04/2011
  • 34. Newsletter 34 Social Media for Entrepreneurs 19/04/2011
  • 35. Email signature 35 Social Media for Entrepreneurs 19/04/2011
  • 36. Twitter 36 Social Media for Entrepreneurs 19/04/2011
  • 37. Linkedin 37 Social Media for Entrepreneurs 19/04/2011
  • 38. Flickr 38 Social Media for Entrepreneurs 19/04/2011
  • 39. YouTube 39 Social Media for Entrepreneurs 19/04/2011
  • 40. SlideShare 40 Social Media for Entrepreneurs 19/04/2011
  • 41. Web Analytics 41 Social Media for Entrepreneurs 19/04/2011
  • 42. Social Media Monitoring 42 Social Media for Entrepreneurs 19/04/2011
  • 43. What can social media do for your business?
  • 44. 44 Social Media for Entrepreneurs 19/04/2011
  • 45. How to Plan and Execute an effective “Integrated Social Media” strategy
  • 46. Doing business over social media is a Paradigm Shift Don't Sell You do not make money with social media, you make money with people who know, like and trust you. Delivery quality content “Look for broken arms”Andy Duncan Got a lead? Then KISS…… KEEP IT SUPER SIMPLE 19/04/2011 46 Social Media for Entrepreneurs
  • 47. Start by Questions! What’s My Goal? Engagement? Interaction? Online Presence ? Image? Credibility? Feedback 47 Social Media for Entrepreneurs 19/04/2011
  • 48. Fail to plan, is plan to fail! Priority Of Your Needs Humanize your Brand Listen Train Show Expertise Behind Logo Consult Build Comfort with Client 48 Social Media for Entrepreneurs 19/04/2011
  • 49. Implement …… Find & Retain Your Customer Direct Encourage Them to all your Social Them to be your Media accounts Fans/Friends/Followers To share your content. Retweet you! Promote Your brand/Activities/ Events/News Build sales A base of interactive customers! A Network community 49 Social Media for Entrepreneurs 19/04/2011
  • 50. Interact Egypt http://Egypt.interact.it Grazie! Twitter: Cyberzizo ‫شكرا‬ Linkedin: Fady Ramzy Facebook: Fady Ramzy Aziz 19/04/2011 50