Is LinkedIn a valuable sales tool, an untapped resource, or a white elephant. We asked a sample of business owners around Bristol and the UK for their views. And the answer is: Untapped Resource. See what they said when we asked the: Are your customers using LinkedIn? What do you use LinkedIn for? What does your company use LinkedIn for? Are you aware of these LinkedIn features for individuals? Are you aware of these LinkedIn features for Companies? What are your future intentions for LinkedIn? Which areas are you most interested in? Interestingly, but not surprisingly, the area of most interest is how to use LinkedIn as a sales person or business owner and as a company to generate inquiries, lead generation and creating sales opportunities. If you want to skip straight to the 'how can I use LinkedIn to generate leads and find new customers then visit the wurlwind website at www.wurlwind.co.uk. You can also find and follow wurlwind on LinkedIn for tips, ideas, techniques and strategies to help you use LinkedIn more effectively as part of your marketing and sales and to help you to increase sales and grow your business. To your success. Mark Stonham, LinkedIn Trainer and Coach and Social Selling Consultant.

1. LinkedIn:
- valuable sales tool?
- untapped resource?
- or white elephant?
 LinkedIn Usage Survey Results:
 We asked Business Owners around Bristol
 To answer 7 questions to let use know …
 ... what they were using LinkedIn for?
 ... what they were aware it could do?
 ... what their future intentions are?
How do you compare against these businesses?
wurlwind.co.uk

2. Are your customers on LinkedIn?
84% responded that their customers were on LinkedIn
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3. What do You use LinkedIn for?
53% use LinkedIn as a directory - to check people out
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4. What does your Company use LinkedIn for?
A few companies are active on LinkedIn, but most are not
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5. Awareness of features for Individuals
<20% knew about some key features for Personal Profiles
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6. Awareness of features for Companies
<20% new about some key features for Company Profiles
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7. What are your intentions for LinkedIn?
43% are stuck – understanding benefits but not taking action
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8. Which areas are you most interested in?
Top interests: How to generate inquiries, leads & opportunities!
wurlwind.co.uk

9. Find out how you can
use LinkedIn more effectively
to support sales …
 Contact Mark Stonham  Contact Wurlwind
 Email mark@wurlwind.co.uk  Wurlwind Website
 Follow @markjstonham
 Connect on LinkedIn  Find and Follow us:
 Wurlwind on LinkedIn
 @wurlwind_li
 @wurlwind_scrm
wurlwind.co.uk