The Internet and Search has been a game-changer for buyers who can now educate themselves and research their options. B2B sellers need to develop new sales and marketing strategies in response. This presentation outlines the changes in B2B buying and B2B selling in particular the role of social media to help sales people to identify new opportunities through research, monitoring and search through B2B social networks. This is the first section of 3 that were presented to a business owners, sales and marketing professionals and managers in Bristol in October 2013.