LinkedIn can be a great source of leads for sales people. Take a minute to discover these three simple techniques, apply one today, and start new sales conversations tomorrow. 1. Your Profile can be a powerful lead generation tool, if you apply these tips. 2. Slideshare is a great way to deliver a short message and have people connecting with you for more, if you follow this model. 3. Email within LinkedIn is an easy way to nurture relationships and sow the seeds for new projects, when you know how to do it well. Take a look now, implement one today, and start new sales conversations tomorrow. Let me know how you get on. Mark. PS. Connect with me on LinkedIn, or email me at mark@wurlwind.co.uk, for more ideas.

1. wurlwind.co.ukConnecting Social Media with Sales
3 easy ways a
Sales Person can
generate leads
with LinkedIn
Prepared and Presented by Mark Stonham

2. wurlwind.co.ukConnecting Social Media with Sales wurlwind.co.uk
Cold Calling sucks … right
Leads from Marketing won’t Fill your Funnel
You need to take the initiative …
There’s no time for ‘Social’ fluff
You want to minimise delay and effort
You really want quick results
Then Pick and Apply one
of these 3 techniques today …
… and start new sales conversations tomorrow

3. wurlwind.co.ukConnecting Social Media with Sales
1. Turn your LinkedIn Profile into
your Lead Capture Landing Page
i. Outline your Value Proposition to your Prospects
ii. Create a clear opening sentence: Who, What, How
iii. Make it engaging, distinctive and memorable
iv. Introduce example trigger events that initiate research
v. Highlight problems solved including your contribution
vi. Add proof about impact, outcomes and testimonials
vii. Add skills about your Customer Sector specialisation
viii. Include a clear Call to Action – to Connect with You!
ix. Include Introducers – ‘If you know someone who…
x. AND Your Picture and Headline need to grab attention!

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2. Use Slideshare for your
simple ‘Lead Generation’ bait
i. Pick a topic that is a priority for your prospects
ii. Make the front slide really clear and bold
iii. Engage rapidly with your audience (slide 2)
iv. Deliver value on next slides (slides 3-5)
v. Add clear Call to Action and Incentive (slide 6)
vi. Add your contact details
vii. Upload the Slides to www.slideshare.net
viii. Add the Presentation to your LinkedIn profile

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3. Email Groups of your LinkedIn
contacts with Useful Information
i. Nurture Relationships regularly with Valuable Content
ii. You can email up to 50 contacts a time within LinkedIn
iii. LinkedIn groups contacts by Company, Title or Location
iv. Or you can create Tag Groups for different interests
v. Create your ‘News’ content incl. URLs in a Text Editor
vi. Get into ‘Message’ contacts and paste in your text
vii. Add an attractive and intriguing Subject line
viii. NOTE: Uncheck the ‘Allow recipients to see other’s email addrs.’
ix. Double check content and recipients, then Send
x. Repeat for additional groups as appropriate

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If you’d like more detailed instructions about these
Lead Generation techniques for LinkedIn
INVITE ME TO CONNECT ON LINKEDIN NOW
and in your Invite include
‘Please send me Lead Generation for Sales People details’
OR send your request by email to me,
Mark Stonham at Mark@Wurlwind.co.uk
I look forward to helping you
GET MUCH MORE FROM LINKEDIN
very soon.