What to focus on to differentiate your product or service from competition.

1. Customer
Needs This
Your
Offering
Covers
This
Your
Competition’s
Offering
Covers This
Focus on this area
where customer
needs it, you have it,
and the competition
doesn’t. This is your
UNIQUE SELLING
PROPOSITION (USP)
A
B
C
A – Customer Needs it – You have it – Competitor doesn’t. (USP)
B – Customer Needs it – You and Competitor both have it.
C– Customer Needs it – You don’t have it and Competitor does.
Key to Positioning Your
Product or Service
Against Competition