The document summarizes that while MPAD is known for its PR services, it has offered graphic design and marketing consultancy for 12 years. It has recently expanded its team and now provides additional services like marketing, crisis communications, media training, and national PR. The agency is about more than just its founder Mark Picken, and provides a full range of branding, marketing, and communications services through strategic thinking and a holistic marketing approach.
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MPAD Cornwall Chamber presentation
1. Two things you thought you knew about MPAD
• It’s all about Mark Picken
• We only do PR
Cornwall Chamber Breakfast
t. 01872 321533 / www.mpad.co.uk
2. Some MPAD truths
• We’ve been offering graphic design and marketing
consultancy alongside amazing PR for 12 years
• This year, we’ve added more experts to the team
• Marketing, national PR, crisis communications and
media training
• There’s more to this agency than just Pickens!
Cornwall Chamber Breakfast
t. 01872 321533 / www.mpad.co.uk
3. About me
• Officially – Marketing consultant
• But also look after new business, project
management and design
• Over 16 years experience in brand strategy,
marketing planning, advertising, direct marketing
and digital communications
• Moonlighting as lecturer at UCF on Advertising
course
Cornwall Chamber Breakfast
t. 01872 321533 / www.mpad.co.uk
4. Our philosophy
• Thinking before doing
– Brand & marketing strategy before execution
– Look at the whole marketing mix
– Focus on results
Cornwall Chamber Breakfast
t. 01872 321533 / www.mpad.co.uk
5. Our services
• Brand consultancy
• Marketing planning & strategy
• Graphic design for web & print
• Social media strategy & planning
• Media training
• Plus of course, PR
Cornwall Chamber Breakfast
t. 01872 321533 / www.mpad.co.uk