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Semelhante a PepsiCo Apprentice Challenge presentation
Semelhante a PepsiCo Apprentice Challenge presentation (20)
PepsiCo Apprentice Challenge presentation
- 1. Justin Gravestock Kinza Jabeen M.J. Kisirye Raagave Maheswaran Team Cooool Ranch
- 4. Oct. 1, 2015 - Nov. 21, 2015 Familiarizing cross-category pairings Increase basket size Discover Better Together Advertising Plan
- 8. Better Together Potluck Nov. 22, 2015 - Jan. 2, 2016 Promote holiday gatherings with PepsiCo products Caters to key occasions: 1) Family time 2) Social gatherings
- 10. Which is #BetterTogether? Jan. 3, 2016 - Feb. 6, 2016 Spark curiosity and debate ChampionCHIP and BT Super Bowl
- 13. Better Together Displays Enforces multi-buys and cross- category bundles Changes according to campaign Three stands in each store Appropriate snacks and beverages
- 14. Power Aisle • Oct. 1, 2015 – Mar. 31, 2016 Home and Entertainment • Nov. 1, 2015 – Dec. 31, 2015 • Feb. 1, 2016 – Mar. 31, 2016 Health and Wellness • Jan. 1, 2016 – Jan. 31, 2016 Display Locations
- 15. Loyalty Card Offers Oct. 18, 2015 - Dec. 31, 2015 In-store and personalized offers Loyalty card is gaining momentum In-store posters and emails
- 17. Loyalty Card Draw Feb. 7, 2016 - Mar. 18, 2016 10 winners, each winning 300,000 points Entered into draw every time a PepsiCo bundle is purchased
- 19. OCT NOV DEC FEB MARJAN Discover Better Together Better Together Potluck Which is #Better Together? Power Aisle Display Loyalty Card Offers Loyalty Card Draw Home & Entertainment Display Home & Entertainment Display Health & Wellness Display
- 20. 40% 29% 20% 10% 1% Budget Displays Twitter Loyalty Card Offers Loyalty Card Draw Posters
- 21. THANK YOU
- 22. Budget
Notas do Editor
- Twitter #BetterTogether Expereince Promoted Tweets Social Media Accounts ABC Market Accounts Posters In-store Online
- These are going to be our new Better Together Displays. Each shelf of the stand has is a different colour of the PepsiCo logo. Whenever consumers see this stand, they will know it contains PepsiCo products The top banner will change according to the current campaign
- These stands will have both salty snacks and beverages There will always be three stands in each store at different locations According to the locations, there will be appropriate snacks and beverages So what are the locations
- This is the first half of our loyalty card plan Twice a month from October to December, we will be giving special offers Consumers will get points if they purchase these offers They will be both in-store and personalised We will in form consumers about these offers on our in-store posters and emails We know that the Loyalty Card is one of the greatest assets of ABC Market. We are using it to our full potential and showing that we care about our consumers
- Thank you Raagave. As previously mentioned, I will be briefly explaining about what will be happening throughout the 6 months with the help of this timeline. So we begin with the first row which is all about our campains. As you all can see that we have 3 different campaigns which will be running from October and uptill February. Next, we have our second row which shows our approach with the abc market’s loyalty cards. The first event takes place from mid October till the end of December and then the second event takes place from February till the mid of march. Finally, the last two rows represent our display strategies which will be happening throughout the 6 months. We will have displays in the power aisle section of the abc market which will be simultaneously changing as per the campaign and event needs. Similarly, we will also have displays taking place inside the abc market which will be solely located at the home and entertainment section from November till December and then again from February till march. Another important location which our displays will be targeting would be the health and wellness section of the abc market which will take place in the month of January.