SlideShare a Scribd company logo
1 of 22
Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry




Twitter DRIVES

SlideShare VIEWS

#^!@>?

"

Mark Johnson FAIA | CKD | AIBD
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media
Challenge

Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry

• Question: Can Twitter drive views 


of a presentation on SlideShare?


“For a game designed for 4-7 year olds,
there was a surprising amount of
competition and pumping testosterone”

"

• Answer: Let’s conduct a


2 week social media campaign 

and find out! 

"

• Hmmm...do you remember 


Chutes and Ladders?
Blog: http://www.corksandcaftans.com/
2010/02/08/chutes-and-ladders-showdown/
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media Inspiration
• The results of this experiment 


remind me of my childhood game 

of Chutes and Ladders

Chutes and Ladders Game Board

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media Inspiration
• I researched Chutes and Ladders... 


Suprisingly, it’s alive-and-well in many forms: 

• Inspiration for bloggers and architects

• A Latino Web TV series

• A themed park in Michigan


Don’t miss the Fall-2011 Latino 

Web TV Series, ‘Chutes & LADDERS’

• On display at the Baby Boomer e-Museum

• It’s even used as ‘augmented reality’

"

• See images at the right of each slide >
http://www.koldcast.tv/show/chutes-ladders

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media Findings
• My findings show that Twitter drives 


views to SlideShare presentations exceptionally well

• For this experiment, the following elements were used:

• 6,100 Twitter followers

• Leverage, from the 60 million visitors 


to SlideShare.com each month


Image - Original Chutes and Ladders
gameboard, Courtesy of the Baby
Boomer eMuseum.

• Use of popular ‘hashtags’ in the tweets

• A maximum of 8 tweets per day

• A campaign throughout the night to measure 


the international audience across time zones
Copyright ©	
  2012 Mark Robert Johnson FAIA

Image: http://www.mikanet.com/museum/
item.php?item=1072

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media Learning
• I divided an extensive Social Media study


into four parts and posted the series on
SlideShare.com

• ‘Twitter Chat and Multimedia e-Learning’

• Part 1 - Introduction


Part 2 - Pre-Chat

Part 3 - Chat Day

Part 4 - Post-Chat

Multi-generational - “Aunt Donelda
discusses one of the finer points of
Chutes and Ladders with Drew and Will”

Photo: danzfamily.com

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media Simulation
• For this experiment, I included hot-links 


to each presentation in my Tweets on alternating 

days and measured the click-throughs for two weeks

• Don’t fall asleep now…

• I’m about to share the 


Life Imitates Board Games - Chutes
and Ladders as ‘Augmented Reality’

statistical results without 

putting you to sleep...Zzzzzz

Photo: Paige Kensil at 

http://cheeseheadflowerchild.tumblr.com
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Example of Click-Throughs to view Part 1
• In this example, 


I tweeted Part 1 

of the study with a
link from Google 

URL Shortener

• See the spike in

click-throughs to
SlideShare 

• Notice the UK clicks.

A tweet was sent out
every few hours
around the clock to
guage international
interest
Copyright ©	
  2012 Mark Robert Johnson FAIA

Text

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Comparison with Chutes and Ladders game
Part 1
Views

Part 2
Views

Part 3
Views

Part 4
Views

3 - Part 1

172

4

2

2

3 - Part 2

119

131

3

3

6 - Part 3

37

62

174

10

8 - Part 4

60

10

104

330

No tweets
No tweets
8 - Part 1

3
4

240

3
8
7

15
10
5

8 - Part 2

38

173

3

6

8 - Part 3

7

24

173

2

8 - Part 4

8

4

38

238

No tweets
No tweets

1
0

1
0

1
0

91
0

Copyright ©	
  2012 Mark Robert Johnson FAIA

89
16 #^!@>?
4

MARKITECT

Mark Johnson FAIA|AIBD|CKD
The Results are Predictable and Repeatable
• The colored boxes

indicate SlideShare
views on the days
with tweets 

• Key Finding - Notice

the residual views on
the following five
days (without tweets)

• The pattern is as

predictable as 

ladder wrungs. The
desending number of
views reminded me
of a downward chute
Copyright ©	
  2012 Mark Robert Johnson FAIA

Social Media Campaign by MARKITECT.me from 12/14-12/25/2011. All rights reserved.

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media Exploration
• The residual click-throughs are likely 


due to the ‘ripple effect’ of 

tweets being seen and retweeted 

over a few days


“There is a HUGE park called 

Chutes and Ladders in Houghton, MI”

• Even more surpising is how much 


higher the SlideShare views are than 

the click-throughs using hot-links 

from Google URL Shortener

Blog: http://supermommytotherescue.com/
chutes-and-ladders-is-it-real
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media Recycling
• Potential reasons for higher views than click-throughs

• When Tweets are ‘recycled’ as Twitter ‘retweets’ 


and ‘mentions’, the hot-link to the URL is 

sometimes modified by the user’s hosting site 

and Google is not able to measure it


Sustainability - Chutes and Ladders
blank book journal, with recycled
gameboard cover

• SlideShare provides Linkedin profile 


embedment of presentations to increase views

• SlideShare members and visitors are engaged 


and used Twitter to tweet the four presentations

about 4.5% of the time


• See graphs on following slides
Copyright ©	
  2012 Mark Robert Johnson FAIA

Website:

http://www.mixtgoods.com/view-product.php/410

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media & World Peace?
• SlideShare amplifies content to the world 


through Linkedin and Twitter
Part 1

Part 2

Part 3

Part 4

Total clicks
on Google
URL

51

52

46

89

LinkedIn
‘shares’ from
SlideShare
embed

12

11

15

16

Twitter
Tweets by
SlideShare
Users
Total views at
SlideShare

25

22

27

39

750

462

554

830

World Affairs - Chutes and Ladders 

as a metaphor for global gaps in
socioeconomics and redefining the
‘Middle Class’

Copyright ©	
  2012 Mark Robert Johnson FAIA

Website: http://www.worldpolicy.org/journal/
summer2011/chutes-and-ladders-netherlands

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Results from SlideShare ‘shares’ and Tweets
• The number of

LinkedIn ‘shares’ and
Tweets originating
from SlideShare are
substantial 

• Active engagement

from the SlideShare
community appears
to amplify total views 

of the presentations
by about 11 times 

(on average)

Copyright ©	
  2012 Mark Robert Johnson FAIA

Social Media Campaign by MARKITECT.me from 12/14-12/25/2011. All rights reserved.

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media Design
• Examples of SoMe campaign Tweets 

• Enjoy my newest #SocialMedia presentation 


at @SlideShare > goo.gl/DcXIW < 

Part ONE-INTRO: 

#Twitter Chat Multimedia Campaign #SM

"

Inspiration for Architects: Tables for
Tots Design Competition entry for
Ronald McDonald House, San Diego ‘Chutes and Ladders’ by MIller Hull
Partnership Architects and Legacy
Builders

• Take a look! > My #SocialMedia presentation 


at @SlideShare > goo.gl/2jFuM < 

Part TWO - PRE-CHAT: 

#Twitter Chat Multimedia Campaign #SM

Charity event website:

http://www.tablesfortots.com/
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media Adaptation
• Examples of SoMe campaign Tweets 
 kids had been taking turns scaling the
Mommy blogger with 6 children: “The

• See my newest #SocialMedia presentation 


bunkbeds, dropping onto the dresser,
climbing out the window, and flying
down the precariously perched slide”

at @SlideShare > http://goo.gl/WNJFX < 

Part THREE: #Twitter Chat + 

Multimedia Campaign #SM

"

• Check it out! > Part FOUR of #SocialMedia 


presentation at @SlideShare > goo.gl/YCZPG 

< #Twitter Chat+Multimedia Campaign 

#SM #kbtribechat

Blog: http://blogs.babble.com/babblevoices/because-im-the-mom/2011/05/02/
chutes-and-ladders/
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Chart - Tweets/Day/Part (x) Views/Day (y)
Part 1
Part 2
Part 3
Part 4

#^!@>?

Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
The Results are Predictable and Repeatable
• The same pattern is

visable in this chart 

• The peaks in views

(click-throughs) 

occur on the days
with tweets

• The views fall off as

soon as the tweets
stop but a residual
‘ripple effect’
continues for a 

few days

Copyright ©	
  2012 Mark Robert Johnson FAIA

Social Media Campaign by MARKITECT.me from 12/14-12/25/2011. All rights reserved.

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Social Media Integration
• Results from using Twitter and the 


SlideShare community to promote 

and share online presentations

• 52 Tweets

• Week One = 1,504 views


Dutch ‘Transit Accelerator’ inspired 

by Chutes and Ladders

• Week Two = 1,092 views

• 2,586 views of four presentions

• An average of 50 views per Tweet!
Blog: http://www.grist.org/list/2011-07-15play-chutes-and-ladders-on-publictransportation
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services

• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved

MARKITECT

Mark Johnson FAIA|AIBD|CKD
MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project

B2B Social Media 

Marketing in the
Architecture
Engineering

Construction 

Industry

"

• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved

MARKITECT

Mark Johnson FAIA|AIBD|CKD
Best Education and Learning Project 

B2B Social Media Marketing in the 

Architecture Engineering Construction Industry




Twitter DRIVES

SlideShare VIEWS

#^!@>?

"

Mark Johnson FAIA | CKD | AIBD
Copyright ©	
  2012 Mark Robert Johnson FAIA

MARKITECT

Mark Johnson FAIA|AIBD|CKD

More Related Content

What's hot

Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it YesterdaySocial Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it YesterdayMorgan Brown
 
What is Google Plus
What is Google PlusWhat is Google Plus
What is Google PlusPeta Hopkins
 
Wave 5 The Socialisation of Brands
Wave 5 The Socialisation of BrandsWave 5 The Socialisation of Brands
Wave 5 The Socialisation of Brandsmediabrandsfrance
 
Web2.0 and Social Media leading to Inbound Marketing 2014
Web2.0 and Social Media leading to Inbound Marketing 2014Web2.0 and Social Media leading to Inbound Marketing 2014
Web2.0 and Social Media leading to Inbound Marketing 2014Lukas Ritzel
 
Marin Leadership Team 2011: Social Media for Everyone
Marin Leadership Team 2011: Social Media for EveryoneMarin Leadership Team 2011: Social Media for Everyone
Marin Leadership Team 2011: Social Media for EveryoneDan Cohen
 
Social media for business 2012 Part 1
Social media for business 2012 Part 1Social media for business 2012 Part 1
Social media for business 2012 Part 1Elizabeth Boese
 
Buzz Networks:conference engagement with social computing tools
Buzz Networks:conference engagement with social computing toolsBuzz Networks:conference engagement with social computing tools
Buzz Networks:conference engagement with social computing toolsUniversity of Wisconsin Milwaukee
 
Overview of Social Media: Trends, Stats, and What It's All About
Overview of Social Media: Trends, Stats, and What It's All AboutOverview of Social Media: Trends, Stats, and What It's All About
Overview of Social Media: Trends, Stats, and What It's All AboutDebra Askanase
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewSparkeo
 
Social media a new rule of consumer engagement
Social media   a new rule of consumer engagementSocial media   a new rule of consumer engagement
Social media a new rule of consumer engagementVinod Nagar
 
Super bowl social networks
Super bowl social networksSuper bowl social networks
Super bowl social networkskelly0587
 
Social Media Marketing for Nonprofits
Social Media Marketing for NonprofitsSocial Media Marketing for Nonprofits
Social Media Marketing for NonprofitsLaura Lacy
 
Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011Michael Pranikoff
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitMorris County NJ
 
Drive Traffic To Website Using Social Networking
Drive Traffic To Website Using Social NetworkingDrive Traffic To Website Using Social Networking
Drive Traffic To Website Using Social Networkingleadinghands
 
The Future of Sharing and Social Media: The Next Evolution
The Future of Sharing and Social Media:  The Next Evolution The Future of Sharing and Social Media:  The Next Evolution
The Future of Sharing and Social Media: The Next Evolution Dawn Yankeelov
 
LinkedIn for Education and Post-graduates - Net Natives Digital Marketing for...
LinkedIn for Education and Post-graduates - Net Natives Digital Marketing for...LinkedIn for Education and Post-graduates - Net Natives Digital Marketing for...
LinkedIn for Education and Post-graduates - Net Natives Digital Marketing for...Will Scott
 

What's hot (20)

Social Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it YesterdaySocial Media Why Your Business Needed it Yesterday
Social Media Why Your Business Needed it Yesterday
 
What is Google Plus
What is Google PlusWhat is Google Plus
What is Google Plus
 
Wave 5 The Socialisation of Brands
Wave 5 The Socialisation of BrandsWave 5 The Socialisation of Brands
Wave 5 The Socialisation of Brands
 
Web2.0 and Social Media leading to Inbound Marketing 2014
Web2.0 and Social Media leading to Inbound Marketing 2014Web2.0 and Social Media leading to Inbound Marketing 2014
Web2.0 and Social Media leading to Inbound Marketing 2014
 
Marin Leadership Team 2011: Social Media for Everyone
Marin Leadership Team 2011: Social Media for EveryoneMarin Leadership Team 2011: Social Media for Everyone
Marin Leadership Team 2011: Social Media for Everyone
 
Social media for business 2012 Part 1
Social media for business 2012 Part 1Social media for business 2012 Part 1
Social media for business 2012 Part 1
 
Buzz Networks:conference engagement with social computing tools
Buzz Networks:conference engagement with social computing toolsBuzz Networks:conference engagement with social computing tools
Buzz Networks:conference engagement with social computing tools
 
Softwarepowerpoint
SoftwarepowerpointSoftwarepowerpoint
Softwarepowerpoint
 
Overview of Social Media: Trends, Stats, and What It's All About
Overview of Social Media: Trends, Stats, and What It's All AboutOverview of Social Media: Trends, Stats, and What It's All About
Overview of Social Media: Trends, Stats, and What It's All About
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Leveraging social media for business
Leveraging social media for businessLeveraging social media for business
Leveraging social media for business
 
Social media a new rule of consumer engagement
Social media   a new rule of consumer engagementSocial media   a new rule of consumer engagement
Social media a new rule of consumer engagement
 
Super bowl social networks
Super bowl social networksSuper bowl social networks
Super bowl social networks
 
Google+
Google+Google+
Google+
 
Social Media Marketing for Nonprofits
Social Media Marketing for NonprofitsSocial Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
 
Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011Work That Content! CNW Group Breakfast in Montreal – May 2011
Work That Content! CNW Group Breakfast in Montreal – May 2011
 
Using Social Media for Your Non-Profit
Using Social Media for Your Non-ProfitUsing Social Media for Your Non-Profit
Using Social Media for Your Non-Profit
 
Drive Traffic To Website Using Social Networking
Drive Traffic To Website Using Social NetworkingDrive Traffic To Website Using Social Networking
Drive Traffic To Website Using Social Networking
 
The Future of Sharing and Social Media: The Next Evolution
The Future of Sharing and Social Media:  The Next Evolution The Future of Sharing and Social Media:  The Next Evolution
The Future of Sharing and Social Media: The Next Evolution
 
LinkedIn for Education and Post-graduates - Net Natives Digital Marketing for...
LinkedIn for Education and Post-graduates - Net Natives Digital Marketing for...LinkedIn for Education and Post-graduates - Net Natives Digital Marketing for...
LinkedIn for Education and Post-graduates - Net Natives Digital Marketing for...
 

Similar to Twitter drives SlideShare views

To Twitter and Beyond
To Twitter and BeyondTo Twitter and Beyond
To Twitter and BeyondMARKITECT.me
 
24 Hour Social Media Campaign
24 Hour Social Media Campaign24 Hour Social Media Campaign
24 Hour Social Media CampaignMARKITECT.me
 
Twitter Chat for e-Learning
Twitter Chat for e-LearningTwitter Chat for e-Learning
Twitter Chat for e-LearningMARKITECT.me
 
Advanced Social Media Techniques CBMI 2014
Advanced Social Media Techniques CBMI 2014Advanced Social Media Techniques CBMI 2014
Advanced Social Media Techniques CBMI 2014Christopher Rice
 
Social networking in drupal
Social networking in drupalSocial networking in drupal
Social networking in drupalTev Tlov
 
Digital Marketing @ UWA
Digital Marketing @ UWADigital Marketing @ UWA
Digital Marketing @ UWALisa Harris
 
More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO
More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO
More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO MARKITECT.me
 
Decoding Social Media 解讀社交媒體 (2010.09.09 @ CCLSG 新加坡福音證主協會)
Decoding Social Media 解讀社交媒體 (2010.09.09 @ CCLSG 新加坡福音證主協會)Decoding Social Media 解讀社交媒體 (2010.09.09 @ CCLSG 新加坡福音證主協會)
Decoding Social Media 解讀社交媒體 (2010.09.09 @ CCLSG 新加坡福音證主協會)Calvin C. Yu
 
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
 
CrowdSourcing with
 Pinterest + Twitter via #DesignPinThurs
CrowdSourcing with
 Pinterest + Twitter via #DesignPinThursCrowdSourcing with
 Pinterest + Twitter via #DesignPinThurs
CrowdSourcing with
 Pinterest + Twitter via #DesignPinThursMARKITECT.me
 
Researchers in the digital age
Researchers in the digital ageResearchers in the digital age
Researchers in the digital ageLawrie Phipps
 
21st century event promotion, by Snap Galway at OMiG June 2014 Meet Up
21st century event promotion, by Snap Galway at OMiG June 2014 Meet Up 21st century event promotion, by Snap Galway at OMiG June 2014 Meet Up
21st century event promotion, by Snap Galway at OMiG June 2014 Meet Up Online Marketing in Galway
 
Snap - 21st Century Event Promotion
Snap - 21st Century Event PromotionSnap - 21st Century Event Promotion
Snap - 21st Century Event PromotionSnap Ireland
 
Running an event in the 21st century
Running an event in the 21st century Running an event in the 21st century
Running an event in the 21st century Ronan Walsh
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
 
Social Goes Mainstream
Social Goes MainstreamSocial Goes Mainstream
Social Goes MainstreamLisa Harris
 

Similar to Twitter drives SlideShare views (20)

To Twitter and Beyond
To Twitter and BeyondTo Twitter and Beyond
To Twitter and Beyond
 
24 Hour Social Media Campaign
24 Hour Social Media Campaign24 Hour Social Media Campaign
24 Hour Social Media Campaign
 
Twitter Chat for e-Learning
Twitter Chat for e-LearningTwitter Chat for e-Learning
Twitter Chat for e-Learning
 
Advanced Social Media Techniques CBMI 2014
Advanced Social Media Techniques CBMI 2014Advanced Social Media Techniques CBMI 2014
Advanced Social Media Techniques CBMI 2014
 
Social networking in drupal
Social networking in drupalSocial networking in drupal
Social networking in drupal
 
Digital Marketing @ UWA
Digital Marketing @ UWADigital Marketing @ UWA
Digital Marketing @ UWA
 
More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO
More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO
More CrowdSourcing with 
Pinterest + Twitter plus SlideShare PRO
 
Decoding Social Media 解讀社交媒體 (2010.09.09 @ CCLSG 新加坡福音證主協會)
Decoding Social Media 解讀社交媒體 (2010.09.09 @ CCLSG 新加坡福音證主協會)Decoding Social Media 解讀社交媒體 (2010.09.09 @ CCLSG 新加坡福音證主協會)
Decoding Social Media 解讀社交媒體 (2010.09.09 @ CCLSG 新加坡福音證主協會)
 
Social Media Audit.pptx
Social Media Audit.pptxSocial Media Audit.pptx
Social Media Audit.pptx
 
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...
 
CrowdSourcing with
 Pinterest + Twitter via #DesignPinThurs
CrowdSourcing with
 Pinterest + Twitter via #DesignPinThursCrowdSourcing with
 Pinterest + Twitter via #DesignPinThurs
CrowdSourcing with
 Pinterest + Twitter via #DesignPinThurs
 
Researchers in the digital age
Researchers in the digital ageResearchers in the digital age
Researchers in the digital age
 
21st century event promotion, by Snap Galway at OMiG June 2014 Meet Up
21st century event promotion, by Snap Galway at OMiG June 2014 Meet Up 21st century event promotion, by Snap Galway at OMiG June 2014 Meet Up
21st century event promotion, by Snap Galway at OMiG June 2014 Meet Up
 
Snap - 21st Century Event Promotion
Snap - 21st Century Event PromotionSnap - 21st Century Event Promotion
Snap - 21st Century Event Promotion
 
Running an event in the 21st century
Running an event in the 21st century Running an event in the 21st century
Running an event in the 21st century
 
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...Social Media. Who's Your Army?  The Game of Risk. Visualize Your Social Conte...
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...
 
Social Media Soup To Nuts
Social Media Soup To NutsSocial Media Soup To Nuts
Social Media Soup To Nuts
 
Content Marketing and the War for Attention: The Rise of Rich Media and How t...
Content Marketing and the War for Attention: The Rise of Rich Media and How t...Content Marketing and the War for Attention: The Rise of Rich Media and How t...
Content Marketing and the War for Attention: The Rise of Rich Media and How t...
 
Content Marketing Master Class - Andrew Jenkins, Volterra
Content Marketing Master Class - Andrew Jenkins, VolterraContent Marketing Master Class - Andrew Jenkins, Volterra
Content Marketing Master Class - Andrew Jenkins, Volterra
 
Social Goes Mainstream
Social Goes MainstreamSocial Goes Mainstream
Social Goes Mainstream
 

More from MARKITECT.me

Make Your 
LinkedIn Profile 
Visual and Engaging
Make Your 
LinkedIn Profile 
Visual and EngagingMake Your 
LinkedIn Profile 
Visual and Engaging
Make Your 
LinkedIn Profile 
Visual and EngagingMARKITECT.me
 
SketchUp for Design, Marketing and More
SketchUp for Design, Marketing and MoreSketchUp for Design, Marketing and More
SketchUp for Design, Marketing and MoreMARKITECT.me
 
Finding Your Social Niche
Finding Your Social NicheFinding Your Social Niche
Finding Your Social NicheMARKITECT.me
 
Home Design in SketchUp Pro
Home Design in SketchUp ProHome Design in SketchUp Pro
Home Design in SketchUp ProMARKITECT.me
 
Pinterest Your Resume!
Pinterest Your Resume!Pinterest Your Resume!
Pinterest Your Resume!MARKITECT.me
 
Poggenpohl Live Twitter Chat - #kbtribechat
Poggenpohl Live Twitter Chat - #kbtribechatPoggenpohl Live Twitter Chat - #kbtribechat
Poggenpohl Live Twitter Chat - #kbtribechatMARKITECT.me
 
Ten HOT Ideas for Kitchen + Bath Design
Ten HOT Ideas for Kitchen + Bath DesignTen HOT Ideas for Kitchen + Bath Design
Ten HOT Ideas for Kitchen + Bath DesignMARKITECT.me
 
Ten HOT Design + Social Media Ideas for Designers
Ten HOT Design + Social Media Ideas for DesignersTen HOT Design + Social Media Ideas for Designers
Ten HOT Design + Social Media Ideas for DesignersMARKITECT.me
 
Green Builder Media's VISION House in INNOVENTIONS at Epcot
Green Builder Media's VISION House in INNOVENTIONS at EpcotGreen Builder Media's VISION House in INNOVENTIONS at Epcot
Green Builder Media's VISION House in INNOVENTIONS at EpcotMARKITECT.me
 
Vizualize.me Infographic Resume
Vizualize.me Infographic ResumeVizualize.me Infographic Resume
Vizualize.me Infographic ResumeMARKITECT.me
 
iPad + Apps for Designers
iPad + Apps for DesignersiPad + Apps for Designers
iPad + Apps for DesignersMARKITECT.me
 

More from MARKITECT.me (11)

Make Your 
LinkedIn Profile 
Visual and Engaging
Make Your 
LinkedIn Profile 
Visual and EngagingMake Your 
LinkedIn Profile 
Visual and Engaging
Make Your 
LinkedIn Profile 
Visual and Engaging
 
SketchUp for Design, Marketing and More
SketchUp for Design, Marketing and MoreSketchUp for Design, Marketing and More
SketchUp for Design, Marketing and More
 
Finding Your Social Niche
Finding Your Social NicheFinding Your Social Niche
Finding Your Social Niche
 
Home Design in SketchUp Pro
Home Design in SketchUp ProHome Design in SketchUp Pro
Home Design in SketchUp Pro
 
Pinterest Your Resume!
Pinterest Your Resume!Pinterest Your Resume!
Pinterest Your Resume!
 
Poggenpohl Live Twitter Chat - #kbtribechat
Poggenpohl Live Twitter Chat - #kbtribechatPoggenpohl Live Twitter Chat - #kbtribechat
Poggenpohl Live Twitter Chat - #kbtribechat
 
Ten HOT Ideas for Kitchen + Bath Design
Ten HOT Ideas for Kitchen + Bath DesignTen HOT Ideas for Kitchen + Bath Design
Ten HOT Ideas for Kitchen + Bath Design
 
Ten HOT Design + Social Media Ideas for Designers
Ten HOT Design + Social Media Ideas for DesignersTen HOT Design + Social Media Ideas for Designers
Ten HOT Design + Social Media Ideas for Designers
 
Green Builder Media's VISION House in INNOVENTIONS at Epcot
Green Builder Media's VISION House in INNOVENTIONS at EpcotGreen Builder Media's VISION House in INNOVENTIONS at Epcot
Green Builder Media's VISION House in INNOVENTIONS at Epcot
 
Vizualize.me Infographic Resume
Vizualize.me Infographic ResumeVizualize.me Infographic Resume
Vizualize.me Infographic Resume
 
iPad + Apps for Designers
iPad + Apps for DesignersiPad + Apps for Designers
iPad + Apps for Designers
 

Recently uploaded

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 

Recently uploaded (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 

Twitter drives SlideShare views

  • 1. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry 
 Twitter DRIVES
 SlideShare VIEWS #^!@>? " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 2. Social Media Challenge Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry • Question: Can Twitter drive views 
 of a presentation on SlideShare? “For a game designed for 4-7 year olds, there was a surprising amount of competition and pumping testosterone” " • Answer: Let’s conduct a
 2 week social media campaign 
 and find out! " • Hmmm...do you remember 
 Chutes and Ladders? Blog: http://www.corksandcaftans.com/ 2010/02/08/chutes-and-ladders-showdown/ Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 3. Social Media Inspiration • The results of this experiment 
 remind me of my childhood game 
 of Chutes and Ladders Chutes and Ladders Game Board Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 4. Social Media Inspiration • I researched Chutes and Ladders... 
 Suprisingly, it’s alive-and-well in many forms: • Inspiration for bloggers and architects • A Latino Web TV series • A themed park in Michigan Don’t miss the Fall-2011 Latino 
 Web TV Series, ‘Chutes & LADDERS’ • On display at the Baby Boomer e-Museum • It’s even used as ‘augmented reality’ " • See images at the right of each slide > http://www.koldcast.tv/show/chutes-ladders Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 5. Social Media Findings • My findings show that Twitter drives 
 views to SlideShare presentations exceptionally well • For this experiment, the following elements were used: • 6,100 Twitter followers • Leverage, from the 60 million visitors 
 to SlideShare.com each month Image - Original Chutes and Ladders gameboard, Courtesy of the Baby Boomer eMuseum. • Use of popular ‘hashtags’ in the tweets • A maximum of 8 tweets per day • A campaign throughout the night to measure 
 the international audience across time zones Copyright ©  2012 Mark Robert Johnson FAIA Image: http://www.mikanet.com/museum/ item.php?item=1072 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 6. Social Media Learning • I divided an extensive Social Media study
 into four parts and posted the series on SlideShare.com • ‘Twitter Chat and Multimedia e-Learning’ • Part 1 - Introduction
 Part 2 - Pre-Chat
 Part 3 - Chat Day
 Part 4 - Post-Chat Multi-generational - “Aunt Donelda discusses one of the finer points of Chutes and Ladders with Drew and Will” Photo: danzfamily.com Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 7. Social Media Simulation • For this experiment, I included hot-links 
 to each presentation in my Tweets on alternating 
 days and measured the click-throughs for two weeks • Don’t fall asleep now… • I’m about to share the 
 Life Imitates Board Games - Chutes and Ladders as ‘Augmented Reality’ statistical results without 
 putting you to sleep...Zzzzzz Photo: Paige Kensil at 
 http://cheeseheadflowerchild.tumblr.com Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 8. Example of Click-Throughs to view Part 1 • In this example, 
 I tweeted Part 1 
 of the study with a link from Google 
 URL Shortener • See the spike in click-throughs to SlideShare • Notice the UK clicks. A tweet was sent out every few hours around the clock to guage international interest Copyright ©  2012 Mark Robert Johnson FAIA Text MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 9. Comparison with Chutes and Ladders game Part 1 Views Part 2 Views Part 3 Views Part 4 Views 3 - Part 1 172 4 2 2 3 - Part 2 119 131 3 3 6 - Part 3 37 62 174 10 8 - Part 4 60 10 104 330 No tweets No tweets 8 - Part 1 3 4 240 3 8 7 15 10 5 8 - Part 2 38 173 3 6 8 - Part 3 7 24 173 2 8 - Part 4 8 4 38 238 No tweets No tweets 1 0 1 0 1 0 91 0 Copyright ©  2012 Mark Robert Johnson FAIA 89 16 #^!@>? 4 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 10. The Results are Predictable and Repeatable • The colored boxes indicate SlideShare views on the days with tweets • Key Finding - Notice the residual views on the following five days (without tweets) • The pattern is as predictable as 
 ladder wrungs. The desending number of views reminded me of a downward chute Copyright ©  2012 Mark Robert Johnson FAIA Social Media Campaign by MARKITECT.me from 12/14-12/25/2011. All rights reserved. MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 11. Social Media Exploration • The residual click-throughs are likely 
 due to the ‘ripple effect’ of 
 tweets being seen and retweeted 
 over a few days “There is a HUGE park called 
 Chutes and Ladders in Houghton, MI” • Even more surpising is how much 
 higher the SlideShare views are than 
 the click-throughs using hot-links 
 from Google URL Shortener Blog: http://supermommytotherescue.com/ chutes-and-ladders-is-it-real Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 12. Social Media Recycling • Potential reasons for higher views than click-throughs • When Tweets are ‘recycled’ as Twitter ‘retweets’ 
 and ‘mentions’, the hot-link to the URL is 
 sometimes modified by the user’s hosting site 
 and Google is not able to measure it Sustainability - Chutes and Ladders blank book journal, with recycled gameboard cover • SlideShare provides Linkedin profile 
 embedment of presentations to increase views • SlideShare members and visitors are engaged 
 and used Twitter to tweet the four presentations
 about 4.5% of the time • See graphs on following slides Copyright ©  2012 Mark Robert Johnson FAIA Website:
 http://www.mixtgoods.com/view-product.php/410 MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 13. Social Media & World Peace? • SlideShare amplifies content to the world 
 through Linkedin and Twitter Part 1 Part 2 Part 3 Part 4 Total clicks on Google URL 51 52 46 89 LinkedIn ‘shares’ from SlideShare embed 12 11 15 16 Twitter Tweets by SlideShare Users Total views at SlideShare 25 22 27 39 750 462 554 830 World Affairs - Chutes and Ladders 
 as a metaphor for global gaps in socioeconomics and redefining the ‘Middle Class’ Copyright ©  2012 Mark Robert Johnson FAIA Website: http://www.worldpolicy.org/journal/ summer2011/chutes-and-ladders-netherlands MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 14. Results from SlideShare ‘shares’ and Tweets • The number of LinkedIn ‘shares’ and Tweets originating from SlideShare are substantial • Active engagement from the SlideShare community appears to amplify total views 
 of the presentations by about 11 times 
 (on average) Copyright ©  2012 Mark Robert Johnson FAIA Social Media Campaign by MARKITECT.me from 12/14-12/25/2011. All rights reserved. MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 15. Social Media Design • Examples of SoMe campaign Tweets • Enjoy my newest #SocialMedia presentation 
 at @SlideShare > goo.gl/DcXIW < 
 Part ONE-INTRO: 
 #Twitter Chat Multimedia Campaign #SM " Inspiration for Architects: Tables for Tots Design Competition entry for Ronald McDonald House, San Diego ‘Chutes and Ladders’ by MIller Hull Partnership Architects and Legacy Builders • Take a look! > My #SocialMedia presentation 
 at @SlideShare > goo.gl/2jFuM < 
 Part TWO - PRE-CHAT: 
 #Twitter Chat Multimedia Campaign #SM
 Charity event website:
 http://www.tablesfortots.com/ Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 16. Social Media Adaptation • Examples of SoMe campaign Tweets kids had been taking turns scaling the Mommy blogger with 6 children: “The • See my newest #SocialMedia presentation 
 bunkbeds, dropping onto the dresser, climbing out the window, and flying down the precariously perched slide” at @SlideShare > http://goo.gl/WNJFX < 
 Part THREE: #Twitter Chat + 
 Multimedia Campaign #SM " • Check it out! > Part FOUR of #SocialMedia 
 presentation at @SlideShare > goo.gl/YCZPG 
 < #Twitter Chat+Multimedia Campaign 
 #SM #kbtribechat
 Blog: http://blogs.babble.com/babblevoices/because-im-the-mom/2011/05/02/ chutes-and-ladders/ Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 17. Chart - Tweets/Day/Part (x) Views/Day (y) Part 1 Part 2 Part 3 Part 4 #^!@>? Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 18. The Results are Predictable and Repeatable • The same pattern is visable in this chart • The peaks in views (click-throughs) 
 occur on the days with tweets • The views fall off as soon as the tweets stop but a residual ‘ripple effect’ continues for a 
 few days Copyright ©  2012 Mark Robert Johnson FAIA Social Media Campaign by MARKITECT.me from 12/14-12/25/2011. All rights reserved. MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 19. Social Media Integration • Results from using Twitter and the 
 SlideShare community to promote 
 and share online presentations • 52 Tweets • Week One = 1,504 views Dutch ‘Transit Accelerator’ inspired 
 by Chutes and Ladders • Week Two = 1,092 views • 2,586 views of four presentions • An average of 50 views per Tweet! Blog: http://www.grist.org/list/2011-07-15play-chutes-and-ladders-on-publictransportation Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 20. Mark Johnson FAIA | CKD | AIBD • MARKITECT.me Consulting • Marketing and Communications • Social Media • Industry Education • Speaking Engagements • Design Services • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 21. MARKITECT.me - Social Media Awards • Winner of Three Be2Awards - London Social Media Week • 2013 - Best B2B Education & Learning Project • 2012 - Best B2B PR/Marketing Campaign • 2012 - Best B2B Education & Learning Project B2B Social Media 
 Marketing in the Architecture Engineering
 Construction 
 Industry " • Named ‘Top 100 Design Tweeter’ by DesignCrave • 11,500+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers Copyright © 2013 All Rights Reserved MARKITECT
 Mark Johnson FAIA|AIBD|CKD
  • 22. Best Education and Learning Project 
 B2B Social Media Marketing in the 
 Architecture Engineering Construction Industry 
 Twitter DRIVES
 SlideShare VIEWS #^!@>? " Mark Johnson FAIA | CKD | AIBD Copyright ©  2012 Mark Robert Johnson FAIA MARKITECT
 Mark Johnson FAIA|AIBD|CKD