Ten HOT Design and Social Media trends are identified in this short presentation created for the design community - 1) Inexpensive CAD Software & Renderings - 2) iPad+Apps for Designers - 3) 3DVia Mobile HD Virtual Walk-Through of Projects - 4) Kitchen & Bath Designs at Google 3D Warehouse - 5) Infographic Resume and Portfolio - 6) Twitter drives website and blog traffic...Big Time! - 7) Collect, curate and share with Pinterest - 8) Blogging for Major Brands - 9) Social Media Live Event Marketing - 10) #kbtribechat, A weekly Twitter chat

1. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Ten HOT
Design & Social Media
Ideas for Designers
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

2. Ten HOT Design +
Social Media Ideas
Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
1. Inexpensive CAD Software & Renderings
2. iPad+Apps for Designers
3. 3DVia Mobile HD - Virtual Walk-Through of Projects
4. Kitchen & Bath Designs at Google 3D Warehouse
5. Infographic Resume and Portfolio
6. Twitter drives website and blog traffic...Big Time!
7. Collect, curate and share with Pinterest
8. Blogging for Major Brands
9. Social Media Live Event Marketing
10. #kbtribechat - A weekly Twitter chat
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

3. 1. Inexpensive
CAD & Renderings
• SketchUp - Free or
Professional Version
($495)
• Shaderlight Rendering
Software - Free or
Professional Version
($299)
Nordquist kitchen design by Mark Johnson CKD. Rendering by Eric Schimelpfenig AKBD.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

4. 2. ‘iPad+Apps for Designers’
at SlideShare.net
• Powerful business
apps iPad and
iPhones
• Take everything you
need, including
catalogs, drawings,
contracts and your
portfolio
• ‘iPad+Apps’ viewed
over 21,000 times
in six months at
www.slideshare.net/
MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
Text
Presentation page at SlideShare.net
MARKITECT
Mark Johnson FAIA|AIBD|CKD

5. 3. 3DVia Mobile HD
• Showcase designs
in high-definition 3D
on your iPad
• Virtual 3D walkthroughs
by moving your finger
on the screen
• 3DVia App is only
$1.99 at iTunes
Kitchen design by Classic Kitchens. 3D model by Eric Schimelpfenig AKBD, using SketchUp
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

6. 4. 3D kitchen & bath designs and
products at Google 3D Warehouse
Text
Portfolio Idea - Collaborations with designers and architects at the Google 3D Warehouse
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

7. 5. Infographic
Resume at re.vu
• Free online graphic
resume and portfolio
• Starts with your
LinkedIn profile
• Customizable for
adding your projects
Mark Johnson FAIA - Infographic Resume at re.vu/MARKITECT
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

8. 6. Twitter drives website
and blog traffic...Big Time!
@MarkJohnsonFAIA and @MarkJohnsonCKD Twitter profiles with 8,100+ followers 6/2012
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

9. 7. Collect, curate and share
information and images using Pinterest
232 Pinterest followers of this ‘pin board’ - Product launch of ‘Artesio Kitchen’ at KBIS 2012
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

10. 8. Blogging for
Major Brands
• Guest blogging for
credibility and
awareness
• Kohler found me
through my Twitter
tweets from 2011
Greenbuild Show
‘Kohler Talk’ corporate blog post - Mark Johnson FAIA - Nov 2011, Greenbuild Show
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD

11. 9. Social Media
Live Event Marketing (crowd sourcing)
Mark Johnson FAIA - Organizer for #kbtribechat sponsored by Poggenpohl, KBIS 2012 on Facebook
MARKITECT
Copyright ©
2012 Mark Robert Johnson FAIA
Mark Johnson FAIA|AIBD|CKD

12. 10. Join #kbtribechat
A weekly Twitter chat
• Engage at a weekly gathering of 50+
Kitchen & Bath industry
professionals
• Watch or join using the hashtag
#kbtribechat on a Twitter stream
• Every Wednesday at 2pm ET
• We learn and discuss latest
Kitchen & Bath Industry Trends
Images from #kbtribechat - Poggenpohl (KBIS Show) and VISION House (Epcot Theme Park)
MARKITECT
Copyright ©
2012 Mark Robert Johnson FAIA
Mark Johnson FAIA|AIBD|CKD

13. Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

14. MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project
B2B Social Media
Marketing in the
Architecture
Engineering
Construction
Industry
"
• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD

15. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Ten HOT
Design & Social Media
Ideas for Designers
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD