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Startup: Vital signs of a young regional company Oregon Local & Small Business News ­ Economics & Finance News Articles - OregonLive.com
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drinks and powders
Browse by day posted:
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Suggested retail price: $1.69 to
$2.50 for a 16-oz. bottle; also
comes in single-serving powder
packages and 2-gallon powder
Browse by week posted:
Jensen,former Nike manager, disliked sports
mix. Can be found at QFC, most
Select a date
drink
Whole Foods and Wild Oats
markets, Joe's Sports & Outdoor,
Road Runner Sports and, soon, Dari Mart and Plaid Pantry.
BUSINESS STORIES The founder: Mark R. Jensen, a former retail product footwear manager at
Nike
The Oregonian
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Employees: Six full- and part-time
weaker profits
• Amazon cites world sales The idea: Jensen, a competitive runner in high school and at Brigham
for doubling of quarter Young University, disliked sports drinks and has been tinkering with his own
profit
recipes, convinced he could improve their refueling abilities. He got serious
• Boeing's earnings buoy
about a business plan while pursuing an MBA at Marylhurst University.
investors
The selling point: Existing sports drinks, he says, contain sucrose and
14-DAY ARCHIVE »
fructose that the body must convert into glucose. His product contains liquid TAX HELP
glucose, which he says makes the fuel more readily available for the body to
SILICON FOREST use. In his focus-group research quot;the elite (athletes) would say, 'Just plug me
to an IV,quot; Jensen explains. quot;IV bags are made up of glucose and electrolytes.quot;
By Mike Rogoway
• See you in the spring
The money: Through angel and venture funding, Jensen has raised just shy
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of $3 million.
launch of Comcast IRS Tax Specialist
SportsNet Kathy Howell answers
The backers: Scott D. South, former Hollywood Entertainment Corp. chief
your questions.
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Meriwether Capital Partners, co-founded by David Howitt, former Adidas
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America director of licensing and business development. Steve Wynne,
former Adidas America president and chief executive; John Kraus, sports- MORE »
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business consultant and Asics America sales manager; and Dirk T. Davis, an
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executive with Unified Western Grocers Inc., all joined his board this week.
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• PDXgreen What stage: Gleukos is working with Columbia Distributing Co. to enter
• Industry Notes
• Playbooks & Profits more regional grocery, convenience and specialty-running stores along the
West Coast. It's also supplying complimentary drinks to high school teams.
The dream: Jensen wants to compete with the market leaders -- PepsiCo
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Inc.'s Gatorade and The Coca-Cola Co.'s Powerade.
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The future: Revenues grew 248 percent in 2007 and are projected to
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2. 1/31/08 11:25 AM
Startup: Vital signs of a young regional company Oregon Local & Small Business News ­ Economics & Finance News Articles - OregonLive.com
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quadruple this year, Jensen said. The drinks should be available throughout
• Auto Q&A with
the West Coast by midyear and on the East Coast next year, he said.
Chip Keen
Website: gleukos.com
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