The elusive viral video. How do you make one? How does it spread? This presentation guides you through the process of shifting your mindset to that of your viewer through emotional marketing. I take you through brainstorming your idea, shooting your video and promoting it organically via social media and through paid promotion in google adwords. Also, tips for building out your title and description as well as

1. Ten Tips to Take Your Business Viral
Mark Hatjakes
Please ask questions at any time.
First, my story…

3. Why use online video?
Video takes a bunch of boring text… and turns it
into a 60 second story. Now, for some boring text:
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A user is nine times more likely to click on a facebook post with video
Youtube reaches more adults 18-34 than any cable network
75% of ad agencies think that online video is as effective as television advertising
A user will spend two to three times longer on your site if there is a video on your homepage
You can tell your story in a new and engaging way, that taps into your customers’ *emotions*
Distribute your story to an audience that larger than the Super Bowl audience, each month
Online video is as effective and 1/4 the cost of television, radio, outdoor or print advertising
Cited from: Nielsen / Adweek / SocialMediaToday.com

4. A video would’ve made that a lot easier.
(for both of us)

6. Ten Tips to Take Your Business Viral
Mark Hatjakes
It’s about telling your story
In a new way
To more people
It’s about building an audience
While showing measurable results
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Now, let’s get into the zone…

7. Driver: Family Love | Vehicle: Nostalgia

8. Tip 1: Get Emotional
Your customers will evaluate with their mind,
but they’ll buy with their hearts.
Two step process:
1. Choose an emotional marketing driver:
Dedication, Anger, Human Connection, Fear,
Chaos, Pleasure, Inspiration, Success, etc.
2. Choose a creative vehicle:
Testimonial, How-to, Interview, Musical, Infographic
Additional Resource: 602communications.com
#emotionalmarketing

9. Case Study
Dollar Shave Club
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Dollar Shave Club, CEO Michael Dubin
Marketer & Part-time Comedian
Video Cost: $4500
13 Million Views on Youtube
Sales generated from video: 12,000 units in
first 48 hours
+9.8 million investment. (Bonus!)
Cited from: nytimes.com

10. Driver: Humor | Vehicle: Interview

11. Tip 2: Be Creative
What’s the wildest idea you can dream up?
Great! Now, take it “one louder.”
Two step process:
1. Crowdsource ideas
Family, friends, staff
2. Incentivize your audience
Facebook contest for best idea
Additional Resource: socialmediaexaminer.com/facebook-contests/

12. Driver: Inspiration | Vehicle: Animation

13. Tip 3: Be Straightforward
You don’t have to be outrageous to reap
the benefits of online video marketing.
1. How-To
2. Product Explainer
1. Whiteboard
3. Interview
4. Testimonial
5. Music Video
6. Animated infographics
7. Livestream Events

14. Tip 4a: Low budget. High quality.
Using prosumer products, you can capture and edit
amazing video. Here’s what you need to DIY:
Shoot it.
Cut it.
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DSLR w/ Video
Tripod
POV cam
Mic / Headphones
Three-Point Lighting Kit
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iMovie (mac)
PowerDirector (pc)
Adobe Premiere (advanced)

15. Tip 4b: Tips for shooting
Keep these tips in mind whether you DIY or hire help.
Interview Tips
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Be concise
Be heartfelt
Be yourself
Production Tips
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Get clear audio - use a mic
Get a stable shot - use sticks
Framing - Rule of thirds
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16. Learn how to shoot your own videos.

17. youtube.com/creatoracademy

18. Tip 5: Call to Action
Drive the viewer through your video
with a great hook and a clear call to action.
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Annotations
In-video programming
Subscribe Feature
Branding Watermark
CTA Overlay
Additional Resource: youtube.com/reelSEO

19. Here’s an example of a good call to action

20. Subscribe

21. Tip 6: Maximize Youtube
Best practices for posting videos for maximum
views and search engine optimization.
1. Have a clear, descriptive title
1. Include the word “video” :)
2. Make sure your description has
a link to your website
3. Add as many keywords as you
can. Helps with SEO!
4. Use hashtags, like & comment
on yours - and others - videos
Additional Resource: youtube.com/creatoracademy

22. Tip 7: Data is Good.
Use Google Analytics to track viewers,
analyze trends and refine video content.
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Create Adwords & Analytics Accts.
Link Adwords / Analytics / Youtube
Integrate AdSense for monetization
Track viewer engagement
Analyze demographic trends

23. Enough talk about data. Let’s watch a video.

24. Drivers: Humor, Juxtaposition | Vehicle: Explainer

25. Tip 8: Share & Promote
Go guerrilla or pay-to-play to build your audience.
Organic
1. Share your video on facebook / Google+
1. Tag others in posts / circles
2. Ask your family, friends and staff to share
3. Boost it for $5 for 1000 views
2. Tweet it
1. Use popular hashtags and @_____
3. Post multiple videos at once
4. Re-post social media links regularly

26. Tip 8: Share & Promote
Go guerrilla or pay-to-play to build your audience.
Paid
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Use Adwords to begin a paid campaign
Choose geographies
Choose demographic
Choose Interests
Import keywords from youtube
Start with a smaller, fixed budget
• $10/day @ .01CPV = 1,000 views/day
Preview ad units
Schedule Campaign

27. No presentation on online video marketing
would be complete without babies, and…

28. Driver: Compassion | Vehicle: Feel Good

29. Tip 9:Take the road less traveled
Skip YouTube, and head straight for Instagram and Vine
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Fewer video posts means increased engagement
• Cut through the clutter
You can tell a great story in :06-:15 seconds
• Real people - testimonials
• Product explainers / How-to’s
• Identity - have fun and be relatable
Again, use hashtags
These platforms are great for contesting!
• Have a vine / instagram contest
• Let others tell your story!

30. Let’s take a moment to be #inspired…
by this #infographic

31. TITLE TEXT
Description text
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Bullet
Driver: Inspiration | Vehicle: Graphic Explainer (Animated Infographic)

32. Tip 10: Just Do It
Video Challenge - Instagram Contest #SoSuTVShorts #YourBusiness
Winner receives a SoSu.TV video and marketing setup package ($2500 value)
Subscribe. Comment. Like.
Thank you and go viral!