Guide I use to teach seminars about how to use Facebook for commerce.

1. Using Facebook for
Business
by mark atkinson
2012

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What is Facebook really?
Data from Wikipedia and CNN.com
Where did the idea come from?
“A Facebook is a printed or online directory found at American universities consisting of
individuals’ photographs and names. In particular, it denotes publications of this type
distributed by university administrations at the start of the academic year with the intention of
helping students get to know each other.”
What is it really; how is it used and by whom?
A place on the web to discuss common interests with otherslike family, places, food, schools,
and just about anything else we think and speak about daily..
The average Facebook user has 130 friends.
There are about 750 million active users, 146 million in the US, nearly ½ of Americans have an
account. With so many people in one place, it makes sense that organizations use it to connect
with it members and/or, current and potential clients.
A successful business?
2010 gross revenue $2 billion, up 158% from previous year. Most revenue comes from selling
banner ads.
Paid 8.5 million for the domain name: FB.com.

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Create a Page on Facebook
Must have a personal profile first.
Use the address below to create a Facebook Page.
http://www.facebook.com/pages/create.php

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Communicate/Connect with your Audience
From the Wall to the News Feed: Conversation with your Audience is the Main Goal

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Advertise to your Audience
Events
Questions

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Paid Advertising: No other known way to specify and target Segments of Population So Well

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Paid Advertising: Estimate your market by determining who you will advertise to

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Sell to your Audience
Facebook Store
You can use third-party vendors for stores like:
http://payvment.com/

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End Notes
Would you like to learn how to do these things with Facebook? Please register as a client for free consulting
by going to the link below, then carefully reading and following the instructions.
If you are already a registered client or are not sure, I am just an email away at: mark.atkinson@uwyo.edu.
Cheers,
Mark Atkinson
Register for Free Business Consulting:http://www.uwyo.edu/sbdc/consulting.html