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THE FOUR PILLARS OF MOTIVATION
Attention
GoalCommitment
Feedback
Reward
THE FOUR PILLARS OF MOTIVATION
Attention
GoalCommitment
Feedback
Reward
Most programs
start here
“People will forget what you said.
People will forget what you did.
But people will never forget how
you made them feel.”
Maya Angelou
Attention
GoalCommitment
Feedback
Reward
Frustration
Attention
GoalCommitment
Feedback
Reward
Confusion
Attention
GoalCommitment
Feedback
Reward
Disappointment
Attention
Goal
Commitment
Feedback
Reward
Apathy
Attention
Goal
Commitment
Feedback
Reward
Waste
Attention
GoalCommitment
Feedback
Reward
Success
Key takeaway #1
Your attention strategy
needs success metrics
Key takeaway #2
Goal-Setting & Feedback
are interconnected
Key takeaway #3
Rewards without
behavior change
= waste
of marketing spend
follow me on Twitter
@nicki_powers_
For more tips on motivation programs…
Or subscribe to our blog:
maritzmotivation.com/blog

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The 4 pillars of motivation