A lead generation program used to clean up your database and engage customers and prospects with intriguing content.

1. Shake Hands with Your User
A Lead Generation Program
for Bentley
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2. Shake Hands with Your User
Bentley CONNECT
How to begin:
1. Update your user*data files via an incentive program
2. Discover current users’ interests through opt in offers
3. Use the information to better target Bentley’s users
within a three pronged relationship program (customers,
users, prospects)
Objective, long term, is to create strong user relationships
and user dependency. By providing infrastructure solutions
and cloud storage systems, Bentley becomes known as the
go-to expert.
*User = customer or prospect or actual user.
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3. Shake Hands with Your User
How to Begin: Update User Records with an Incentive Offer
Email Sent (a series)
Bounces Received
Customer Record
update - email Customer Opens?
eliminated
Customer mailed
offer(series) includes Email not opened Unsubscribes Updates
telephone outreach
information
No response Responds
Enters Sweeps
Receives email confirmation and Thank You
The goal is to have clean reliable information on “opt-in” contacts in your database.
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4. Shake Hands with Your User
How to Begin: Segment Customers with Targeted Opt-In Offers
Emails to your database that enable recipients to respond
and opt-in to download an offer like:
• The Essential Step-By-Step Guide to Geographic
Information Systems
• How to Crush Your Competitors with 3D Movie Animation
• Free eBook: Learning Point Clouds from the Expert
• How to Unlock the ROI of Your Next Substation Project
• Use your Tablet to Edit Geospatial Features, it’s easy *
*These are rough draft examples
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5. Shake Hands with Your User
How to Begin: Segment Customers with Targeted Offers
Here’s an email example:
….To learn more about CAD-based design for electric, gas, water and more! Download this free guide:
In this 38-page guide, you will learn:
• How to integrate job and workflow A Practical Guide To
• How to leverage existing GIS KILLER
• How to integrate GIS with simulation tools GEOSPATIAL
• 10 tips to higher quality designs DESIGN
How to
DOWNLOAD Create
Remarkable
NOW Designs
that XXXXX
(http://www.bentley.com/geospatial free-ebook-offerA12/)
……………………………………..
Bentley
www.bentley.com……………………………………………………………………………………………………………SHARE THESE TIPS
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6. Here’s a Landing Page example:
Download Your Free Guide:
First Name
Free Ebook: A Practical Guide to Killer Geospatial Design
Last Name
When the user arrives on
your landing page, you want
them to stay and engage. Email (privacy policy)
So keep the page clean by
clearing distractions. Phone
• Remove the main
navigation from the
page. Company
• Keep the language, the
page design, and the Company Website
lead generation form
simple.
• Emphasize the benefits Role at Company
of the offer and repeat Please Select
the key selling points i.e. Number of Employees
- This essential guide to
Please Select
remarkable cost
effective designs Major are of Interest?
Be sure to
include social Please Select
sharing
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7. Shake Hands with Your User
How to Begin: Opt-In Offers Use High-Value Fulfillment Formats
Some formats perform better than others at gaining and
converting leads. So even though eBooks and guides tend to
perform the best, switch things up by offering (and testing):
• Templates or Presentations
• Research & Reports (ex: State of Geospatial)
• Whitepapers
• Kits
• Videos
• Live Webinars, Blogs and other
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8. Shake Hands with Your User
How to Begin: Don’t Overlook the Power of Social Media to Drive Leads
Use Social Media to Drive Leads to Your Offers
– In addition to email, you can drive interested
prospects via Twitter, Facebook, blogs, direct mail,
public relations, organic search to your offer pages
– Also within your eBooks and other downloaded
content, you can include links to other offers as
appropriate
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9. Shake Hands with Your User
How to Begin: Conclusion
Generating leads online has the power to
transform your database and your marketing.
Using great offers, calls-to-action, landing
pages and forms – while promoting them in
multi-channel environments-can reduce your
cost-per-lead, while delivering higher quality
prospects to your sales team and building
brand awareness. Gut3Marketing can help
(610-717-7814)
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