6. Weaknesses No link to social media, No newsletters, No videos, no sound, Description of the hotel and the rooms is hard to find (guests have to go on « L’hôtel en 1 clic »), No incentive offer in order to get guest’s e-mail, They do not give users a reason to re-visit their site, No reviews,
7. Strengths It has a good visibility on google.fr, The best price is available on the hotel website, A account is created with the reservation, They keep guest’s details for next booking,