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EXEMPLOS E
INICIATIVAS
ATUAL
CENÁRIO
COMPORTAMENTO DOS VEÍCULOS
CONSIDERAM A INTERNET COMO UMA EXTENSÃO DE
SUA PROGRAMAÇÃO
BOA PARTE DAS PRODUÇÕES SÃO PRÓPRIAS E
EXCLUSIVAS PARA INTERNET
CONVERGEM O CONTEÚDO SEMPRE QUE POSSÍVEL
COM TRANSMISSÕES AO VIVO
COMPORTAMENTO DA AUDIÊNCIA
IMPACIENTES
APAIXONADOS
PARTICIPATIVOS
JOVENS
LINGUAGEM PRÓPRIA
ATUAL
CENÁRIO
EXEMPLOS
AO VIVO
CADA VEZ MAIS AS PRODUÇÕES VÃO SE
ASSEMELHANDO COM AS PRODUÇÕES
TELEVISIVAS
ENTREVISTA
A VELOCIDADE PARA EXECUÇÃO, OS CUSTOS
PARA UM EVENTO AO VIVO E A INTERAÇÃO EM
REAL-TIME SÃO OS PRINCIPAIS ATRATIVOS
AO VIVO
COMENTANDO O FIM
DA NOVELA.
LOGO APÓS O
CAPITÚLO FINAL
PÓS-EVENTO
DURANTE O EVENTO
AO VIVO
COMENTARISTAS FAZENDO O INTERVALO
DA CHAMPIONS NO FACEBOOK
BOA OPORTUNIDADE PARA REPÓRTERES DA CASA
E CONVIDADOS ESPORÁDICOS
NEM TODOS OS TALENTOS SÃO APROVEITADOS COM
FREQUÊNCIA. A INTERNET ABRE POSSIBILIDADE PARA
ESSA PARTICIPAÇÃO E TEM UM AR MAIS
DESCONTRAÍDO POR NATUREZA
COMENTARISTA
S
AO
VIVO
EXEMPLO:
COMENTARISTAS
DIRETO DO ESTÁDIO
PRÉ-JOGO
INICIATIVAS
DE SUCESSO
DA RODADA
EU,GÊNIO
EUGÊNIO LEAL
PALPITANDO
EM CADA
RODADA DO
CAMPEONATO
BRASILEIRO
SÉRIE DE 5 PROGRAMAS
PARA A ESTREIA DA
BUNDESLIGA NO CANAL
CLIQUE E ASSISTA
O ALEMÃO
LÁ VEM
CONCEITO
FILTRAR OS VÍDEOS QUE
CIRCULAM NA INTERNET COM
CAPACIDADE DE VIRALIZAÇÃO,
GRAVAR UMA CABEÇA E
LOCUÇÃO. SE “APROPRIAR”
DESSE CONTEÚDO
VS VAI DAR
BUZZ
THE
BUZZER
TODOS OS VÍDEOS
SÃO CREDITADOS
AOS INSTAGRAMS/FB/TWITTER/SNAP
VIDEOS CURIOSOS COM
POTENCIAL DE VIRALIZAÇÃO
VS VAI DAR
BUZZ
THE
BUZZER
VIDEOS CURIOSOS COM
POTENCIAL DE VIRALIZAÇÃO
VS VAI DAR
BUZZ
THE
BUZZER
PILOTO
GRAVADO
EM 2015
VS VAI DAR
BUZZ
THE
BUZZER
NOVAS
INICIATIVAS
INICIATIVAS
NOVAS
ENTREVISTA SURPRESA
SURPREENDE O CONVIDADO DE ALGUM
PROGRAMA DA CASA E FAZ A ENTREVISTA
NO CAMINHO ATÉ O ESTÚDIO, O TEMA
DAS PERGUNTAS EM NADA TEM A VER
COM O ESPORTE DO CONVIDADO.
PERGUNTAS COMO:

FEIJOADA OU PARMEGIANA?
CERVEJA OU VINHO?
INICIATIVAS
NOVAS
BINGO DA
TRANSMISSÃO - INTERNET
BOLA NA TRAVE
GOL IMPEDIDO
PENALTI MAL MARCADO
GOL OLÍMPICO
TOCA A MÚSICA (COMBO 3X)
TIME DA CASA COM JOGADOR EXPULSO
HAT TRICK DO CENTROAVANTE
INICIATIVAS
NOVAS
VISÃO DO CAMPO
GOLS E LANCES USANDO AS TVS DOS
CLUBES
INICIATIVAS
NOVAS
PROGRAMETE DE
ENTREVISTAS

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