6. 6
Faça ofertas de
emprego directas aos
perfis que lhe
interessam
Identifique os
profissionais que
quer em cada
mercado
Com LinkedIn poderá
localizar e contactar
todos
Activos
Passivos
ACESSO A TODO O MERCADO PROFISSIONAL
7. LinkedIn Recruiter
Acesso a todos. Acesso aos melhores
• Acesso ilimitado aos +433 Milhões de membros
• Contacte directamente, 150 Inmails mensais
• Partilhe os seus projectos e candidatos com a sua equipa e
os Hiring Managers
• Automatizações que fazem a sua vida mais fácil. Buscas
guardadas e actualizadas em tempo real
• Não tem de passar o dia a ler CVs que não encaixem
• Se o candidato está no LinkedIn, poderá contacta-lo
• Assegure-se que não deixa os melhores de fora…dirija-se
tanto ao talento activo como passivo.
• A empresa detém os dados e os contactos.
7
The 400M+ members come to LinkedIn to:
Connect with the professional world. On LinkedIn, members can not only connect to personal connections (friends, classmates, colleagues, mentors) but also to companies and influencers. They can establish a professional footprint comprised of the people, companies, and opportunities that most interest them.
Product updates: LookUp, Referrals
Outside of the homepage, profiles are the most heavily trafficked pages on LinkedIn.
Stay informed through professional news and knowledge. Through their connections … and through products like LinkedIn Pulse and Elevate, professionals can stay up to date on industry news, company news, and inspirational content to help inform and drive their careers.
Product updates: Lynda Acquisition, Elevate, Pulse
Get hired and build a career. And of course, members come to LinkedIn to find their dream jobs, to research potential employers, and discover new opportunities. And here is where LinkedIn is really unique. On LinkedIn, we don’t want our members to have to look for jobs – we want to bring the right opportunities directly to them.
Passive candidate recruiting is a key to success.
Because LinkedIn is a professional network, it’s home to both passive and active job seekers
Getting passive candidate sourcing right is critical to achieving your recruiting goals
Many of today’s best candidates are not looking for a job
However Recruiting passive candidates requires a very different approach from recruiting active candidates
While active candidates frequent job boards and seek out many opportunities, passive candidates spend their time networking.
They’ll listen to opportunities, but only if it’s the right opportunity for them.
Active candidates are also an important source of hire, but LinkedIn helps you access BOTH these candidates and these tens of millions of passive candidates can’t be reached anywhere else
LinkedIn is the only platform that can help you recruit both passive and active candidates
Why should you care about your employer brand?
It’s something your talent peers are thinking about and investing in
93% are investing in it this year
Even if it hasn’t been a priority for your company, it is for your peers, and it will impact your ability to hire
2) Why are your peers thinking about it? Having a strong talent brand makes it easier for you to hire talent
A strong brand means that talent is more interested in working at your company
It can reduce your overall cost per hire by up to 50%
Today we want to talk about how LinkedIn can help you measure your employer brand and strengthen it to engage the talent you are looking to hire.
(Discovery questions you can use to intro the discussion)
How do you think about your employer brand?
How do you measure/track your employer brand today?
How would you rate your employer brand vs your peers?
How easily would you say you attract talent to your roles vs your peers?
Are there groups where it’s harder/easier?
Who are your biggest competitors when it comes to hiring top talent?
Why are they more effective? Is it related to brand?