1. Casting a wider net
via the social Web.
/ case study

2. the goal
Cast a wider net with potential customers
and have a conversation with them.

3. “I see SlideShare as a virtual
bookshelf, or a library in the cloud,
where we can make our best
content more discoverable to a
diverse audience.”
Jennifer Burnham
director, social strategy and
content marketing at salesforce.com

4. the problem
With hundreds of presentation decks,
tutorials, eBooks, infographics and white papers,
salesforce.com needed a coordinated brand presence.
i

5. the solution
They created a customized, branded salesforce.com
network on SlideShare to enhance visibility for its
product channels, drive more traffic to the main channel
and create brand consistency.
i

6. “I love how simple it is to upload
the content, embed it on our blogs
and salesforce.com website. I
recently launched a resource page
on salesforce.com with embedded
presentations hosted on SlideShare...”
- Scott Holden
Sr. Director of Product

7. “... Also, SlideShare is
easily shareable and
viewable in mobile, which
is important for us.”
- Jennifer Burnham

8. Salesforce.com’s social media strategy
is centered on three areas:
content engagement measurement

9. content
All content is logged into the internal content calendar
built on Force.com. If the team has its own channel in the
SlideShare network, they upload the content directly. If not,
the social media team can post it for them.

10. engagement
Saleforce.com’s social media command center coordinates
with internal teams to promote new SlideShare content and
regularly engage with prospects and customers.

11. measurement
SlideShare Analytics and Salesforce Radian6 track social media
engagement for content posted to the SlideShare Network.

12. Private sharing has
enhanced salesforce.com’s
internal collaboration.
The private content can be
scheduled to go public
to coincide with an
email campaign.

13. “The greatest benefit
salesforce.com has
seen with SlideShare
is the interaction and
discoverability of content
with prospects, partners
and customers.”
- Jennifer Burnham
“With SlideShare, we’re able to expand
the reach of our best content to people
who may not necessarily be familiar with
our brand. In essence, by posting a deck
to SlideShare, we are extending the reach
and lifetime value of that content.”
- Jennifer Burnham

14. SlideShare’s lead generation
features helped salesforce.com
generate and assess the quality of
hundreds of sales leads.
The Sales Cloud team posted the
“Social Sales Revolution: 7 Steps to
Get Ahead” eBook on SlideShare.
16,900 300
views sales leads

15. Slideshare has become part of salesforce.com’s
content distribution for its biggest cloud computing
event of the year, Dreamforce. Speakers upload
slides after their presentations,
“Our Dreamforce session decks
tagged with our event hash tag. get thousands of views far after the
conference has ended.”

16. what’s next?
Salesforce.com is building out its channels across its
product set and international regions, and exploring how to
integrate SlideShare with its live events strategy.
“I consider SlideShare one of our
top channels and an integral part of
our social content strategy.”
- Jennifer Burnham

17. Want a SlideShare network
for your organization?
Contact
the SlideShare enterprise sales team.