This document provides a summary of Marie Hedrick's marketing and public relations experience over 20 years including developing marketing strategies, executing events, graphic design, fundraising, writing, and photography. She has experience consulting with businesses and non-profits. Some highlights of her work include coordinating numerous events, developing fundraising campaigns for land trusts, and launching and managing a successful summer concert series in Winter Park, Colorado.

1. Marie Hedrick
970.281-9897 / dancingriver99@gmail.com

2. I have over 20 years of diverse work experience encompassing all aspects of marketing and public
relations including developing and implementing marketing and communications strategies,
planning and executing events, graphic design, fundraising, copy writing and photography.
Because of the visual nature of this presentation, work not shown includes:
•Consult with businesses to develop and implement marketing strategies to meet goals and objectives.
•Assist nonprofits with fundraising and sponsorship appeals.
•Establish and maintain media relations.
•Collaborate and network with community affiliates.
•Design point of sale displays and merchandising strategies for retail, restaurants and nonprofits.
•Write and edit text for publications, advertisements, press releases, web site, and video productions.
•Oversee and manage annual budgets.
•Measure and evaluate success of campaigns and promotions.
•Conduct market research as needed.
Please see my resume for professional work experience in detail.

3. Cooper Creek Square is a
small, eclectic pedestrian
shopping center in the heart of
downtown Winter Park,
Colorado.
The primary target market
is women between the ages of 25-
65 with families.
The goal for this ad was to convey
quality, variety and style of the
unique shops and restaurants.
I coordinated the photography,
created the artwork, wrote the
copy, determined ad placement
and prepared file for print.

4. Cooper
Creek
Square
has many
beautiful
mountain
gardens and
we chose to
emphasize
the flowers
in our
summer
ad
campaigns.
Summer Guest Guide, 2013
Winter Park Bike Guide, 2013

6. I have coordinated numerous
events from concept to
completion; including:
•hiring talent
•organizing staff & volunteers
•developing budget
•creating graphics
•media promotion
•overseeing activities on the
day of the event.
The following are examples of
promotional collateral for free
events at Cooper Creek
Square. The primary target
market for these activities
were families with young
children, although events are
open to all ages.

9. I have worked with numerous non-profit organizations to develop fundraising campaigns such as the two below. Middle
Park Land Trust works to protect the threatened Fraser River landscape and I work as a consultant to help develop
strategies to both raise awareness and to raise money to support their Fraser River Initiative.

10. As a member of the Board of Directors of Infinite West – building sustainable mountain
communities, I headed the committee for a Grow, Buy, Eat Local Campaign. I
designed the artwork and worked with various businesses to display signs and to
provide the small handout brochure (pictured below) to customers. All printing costs
were donated by a local printer. This campaign is ongoing in Grand County.

11. FORMERLY MIDDLE PARK LAND TRUST
WWW.COLORADOHEADWATERSLANDTRUST.ORG
2014 Board Officers
& Board Members
Nick Meyer (President)
John Raney (Vice President)
Steven Sears (Treasurer)
Karen Logan (Secretary)
Mike Dailey
Graham Powers
Samantha Miller
Greeley Sachs
CHLT Welcomes
New Board Members
Samantha Miller
As a little girl I was forever exploring the
outdoors and seeking to protect the
delicate ecosystems around me. As I
grew up, I began to pursue habitat
sustainability in my studies. My Master's
Thesis was on aeronautic groundwater
pollution, and I focused much of my
Public Policy Research on
Environmentally Sensitive Habitats and
developmental protocols. In my career I
have worked on both superfund site
projects, and projects that worked to
ensure habitat conservation for the Santa
Success For Land Trust's
Fraser River Initiative
CHLT kicked off 2014 with its acquisition of a new conservation
easement as part of its Fraser River Initiative, a project the land trust
launched in 2010 to protect the private lands along the threatened
Fraser River.
Tabernash landowners William and Joyce Carpenter donated the
Craglough House Estates Conservation Easement to the land trust in
late December. This 80--acre conservation easement includes nearly
three--quarters of a mile of the Fraser River and is located
immediately south of the entrance to the Fraser River Canyon and
adjacent to large tracts of Bureau of Land Management (BLM) land.
View of Fraser River Valley from the Craglough House Estate
The 32.5--mile long Fraser River begins its journey on Berthoud Pass
Colorado Headwaters Land Trust changed their name from
Middle Park Land Trust in 2013. The name change was a
strategic move that provided the unique opportunity to re-brand
and re-position the organization for future conservation and
funding opportunities. The name change was a huge success
drawing national and regional conservation attention. See
attachment for more information.

13. As Marketing Director at
Cooper Creek Square, I
launched a free summer
concert series called Music
On The Mall in 2006. I
continue to manage this
series as a consultant.
Attendance for this series
grew from about 20 to
well over 200 every
Friday throughout the
summer.
My responsibilities
include finding and
booking the musicians,
creating the graphics,
promoting the series
utilizing the press, radio,
social media, eNews,
websites, and through
various collaborators such
as the Chamber of
Commerce.

15. In eHeart Of
DowntownWinter Park.
w w w .c o o p e r c r e e k s q u a r e .c o m
This 6-piece band em bodies the spirit and em otion of
Southern Rock , Colorado Style. Mixing of classic Southern
Rock attitude with the unbridled ethic of the Colorado m usic
scene as viewed through the eyes of a bunch of Colorado
boys (and girl!) that have played together for thirty years.
F r id ,a y Aug u s t 2
-6 8 p m

16. Kosher Dining @ Cornell
University
Fraser, Colorado