How to Structure a Blog Post to Attract Google and Create More Leads - Leverage Your Blogging Efforts to Enhance Your Real Estate Business
www.MarianaWagner.com
LCAR Unit 20 - Appraising Real Estate - 14th Edition Revised
How to Structure a Blog Post to Attract Google and Create More Leads
1. How to Structure a Blog Post to Attract Google and Create More Leads Leverage Your Blogging Efforts to Enhance Your Real Estate Business Mariana Wagnerwww.MarianaWagner.com
2. How to Structure a Blog Post to Attract Google and Create More Leads This class is designed to show you how to build a good “results-oriented, foundation-type” post for your real estate blog. From there you can add all the other elements that make your blog more “you”.
4. What Do Consumers Want? Information - Answers to Their Questions Service - Tools to Help Them Reach Their Goals Business – Hire You to Help Them Buy or Sell a Property
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6. What Does Google Want? Relevancy – Real Answers to Inquiries Consistency – Updated Information Honesty – No Spam
35. Blog Post Images Where to Get Images: Do Not Use Images From Search Engines or Microsoft Clipart Take Your Own Pictures Create Your Own Graphs/Charts iWork 2009 (MAC) MS Word/Excel 2007 (PC) Buy Images iStockPhoto 123RF.com Borrow Images LEGALLY Flickr.com Local Photographers
36. Effective Posts Appeal to Consumers: Information & Answers Service – Links to More Information Shows you ARE the expert
37. Effective Posts Appeal to Google: Relevancy - Your Post is Relevant to Your Audience Consistency - Regular Updates/Market Reports Honesty - Your Post Matches Your Title
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39. Effective Conclusions Summarize your post Link to another post Use effective Calls to Action IDX & CMA Contact Information http://budurl.com/CallToActionButtons
43. Categories “Categories are best imagined as a paper filing system. Each page in the system must be filed away in the appropriate drawer. There are only a set number of drawers, and so each must cover a rather wide blanket.” - ProBlogger.net Read More: Using Categories and Tags Effectively on Your Blog http://www.problogger.net/archives/2007/09/27/using-categories-and-tags-effectively-on-your-blog/
45. Categories vs. Tags Categories = BROWSING = broad Tags = SEARCHING = specific
46. TAG “A tag is a keyword or short phrase that writers assign to articles to describe or identify the content: the subject matter, the people involved, the type of article, themes addressed. This helps people searching for a particular type of content to find articles using those tags.” Read more: http://technorati.com/tag/#ixzz0kofx0ddE