1. Mariah Martin
February 6th, 2012
½ Orange

2.  My objective is to reach every target market for
my product, Gatorade, that I am endorsing. I am
also trying to persuade and remind customers
about our product.
 My goal is to use many different types of media
which include print, internet, radio, and TV to
reach my target markets and increase my sales. I
want to increase the amount of people that
know about our product.
 My message strategy is to persuade people to
buy Gatorade because the ads are so influential.
 My budget is $50,000.

3. I am going to put a full page color ad in the
Sunday newspaper. It will be a regional ad so
everyone, everywhere can see it.
 I chose this because it will reach a lot more
readers. Some people only read the Sunday
paper. We will include a ad and a coupon.
 Reach=76,310
 1x$8000=$8,000
 I now have a remaining budget of $42,000

4. I am going to put a front page color sticky
note on the front of all newspapers.
 I chose this because it will reach a lot of
people at the same time it is cheap.
 It is also a attention grabber.
 1x$2,100=$2,100
 Reach= 31,000
 This makes my remaining budget $39,900.

5. I am going to put a full page black and white
ad in the yellow pages.
 I chose to do this because if people are
looking for a place to eat or something then
they see Gatorade in there they might order
Gatorade in the restaurant they are in.
 It is easy and convenient for the customers.
 1x$1,005=$1,005
 This makes my remaining budget $38,895.

6. I am also going to do a bold 10pt ad in the
yellow pages.
 This is because it will reach a lot of people.
 It is cheap and easy for customers.
 3x$28.25=$84.75
 This makes my remaining budget $38,810.25

7. I will do a 30 second ad on 99.7 radio station
for Gatorade talking about the pros or
drinking Gatorade.
 I will also talk about the great people
Gatorade came from.
 It will be on from 6am to 9am.
 2x$1,000=$2,000
 This makes my remaining budget $36,810.25

8. I will do a TV commercial on NBC 29 local
from 3pm to 6pm.
 This will reach a lot of people because most
people watch TV at this time.
 2x$3,000=$6,000
 This makes my remaining budget $30,810.25

9. I will do a internet float online.
 It will be the run of the site and large.
 This will reach a lot of people and be
repeated on every page so it will make
people think of it more.
 2x$8,000=$16,000
 Reach=1,468,107
 This makes my remaining budget $14,810.25

10. I will put a ad in the local airport.
 It will be a small ad, but very attractive to
grab attention.
 It will be regional so it reaches local people.
 2x$5,000=$10,000
 This makes my remaining budget $4,810.25.

11. I will do a large urban ad in the taxi’s so
Gatorade is always on someone's mind.
 1x&2,000=$2,000
 This makes my remaining budget $2,810.25.

12. I will do a local black and white ad in Hook
magazine.
 It will be 1/8th of a page.
 I chose this because it was cheap yet still
remindful.
 1x$100=$100
 This makes my remaining budget $2,710.25

13. I will be sending coupons to a specific list of
people to get straight to my target market.
 I chose to do this because it will reach a lot
of people and it will make people want to
buy Gatorade because there will be coupons.
 8x$300=$2,400
 This makes my remaining budget $310.25

14. I will also do a list of coupons to a unspecific
list of people.
 I chose to do this because it is cheap and will
might reach people who wouldn’t usually buy
Gatorade but if they see it enough then they
will want to try it to see what it is. Once
they try it, they will be hooked.
 2x$150=$300
 This makes my remaining budget $10.25

15.  The last of my budget, which is $10.25, is
going to WHBW. This is Women Helping
Battered Women and Children charity.
 We will send all remaining money and do
periodic charities and promotions to help
raise money for them.

16. I have spent all of my $50,000 dollars that
was given to me.
 I have no money left in my budget.
 I feel it has been spent very wisely and
appropriately.

17.  In conclusion, I feel that this will really help
to increase our sales and make more people
aware of Gatorade.
 Thank you for your time and I hope this will
increase our sales.