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1. FA102a, Research, Product Proposal and
Brand Development
Healthier diet without sacrifices Mary Zaleska

2. Assignment 01/ Research
“Are you ready for virtual taste?”
http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Healthier diet without sacrifices Mary Zaleska

3. “Electrical and thermal stimulation of the tongue”
Assignment 01/ Research
https://bcrc.bio.umass.edu/courses/fall2013/biol/biol523/sites/default/files/foliate_papillae.jpg
Healthier diet without sacrifices Mary Zaleska

4. Assignment 01/ Research
A combination of different levels of electrical
currents and varying temperature of the electrode
http://codecondo.com/wp-content/uploads/2014/04/12-Free-Books-for-Learning-Theoretical-Computer-Science.jpg
Healthier diet without sacrifices Mary Zaleska

5. Assignment 1/ Research
“Can produce a salty, sweet, sour or bitter
sensation”
https://thefunctionalfoodie.files.wordpress.com/2015/02/enhanced-
buzz-wide-3905-1400278514-25.jpg
Healthier diet without sacrifices Mary Zaleska

6. Assignment 01/ Future Product or Service
Healthier diet without sacrifices Mary Zaleska
Eating without consequences
- Allows to taste without consuming
- Satisfies the apatite
- Small and convinient

7. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
User Persona A
Emma Darcy, 21/ Pre-Med Student
Frustrations:
- Not enough time to cook
- Stress eating
- No time to work out
Goals:
- Being healthier
- Looking better
- Getting her crushes attention

8. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research
User Persona B
Steve Drake, 52/ Car mechanic
Frustrations:
- Diabetic, scared for his health
- Not enough time to cook
-Bad habits that are hard to fix
Goals:
- Being healthier for his kids
- Not resigning from the taste of his
favorite, but unhealthy meals
- Change his lifestyle without sacrifices

9. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ User Persona Research

10. Healthier diet without sacrifices Mary Zaleska
Assignment 02/ Creative Persona Portrait

11. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Source for Brand Character Words
Ellie Goulding

12. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Brand Character Diagram

13. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Naming Process
(Taste, Food, Digital, Technology, Illusion, Stimulation)
ITaste ( Illusion & Taste)
Tasti ( Illusion & Taste)
Foodigi ( Food & Digital)

14. Assignment 03/ Branding
Healthier diet without sacrifices Mary Zaleska
Final Product/ Service Name
Tastestim (Taste & Stimulation)
- If pronounced resemblance Tasting. Combines the
essence of the product which is stimulating taste buds.
Definition of STIMULATION:
To invigorate (a person) by a food or beverage
containing a stimulant, as coffee, tea, or alcoholic liquor.

15. Healthier diet without sacrifices Mary Zaleska
Assignment 04/ Motion Graphics Branding
Raw Images

16. Healthier diet without sacrifices Mary Zaleska
Assignment 04/ Motion Graphics Branding

17. Healthier diet without sacrifices Mary Zaleska
Assignment 04/ Motion Graphics Branding
YouTube link