1. Lacta on Facebook
A case study by OgilvyOne Athens
November 2010

2. 2
How Lacta got to
have 230.000 fans
on Facebook.

3. 3
We started with a great product!

4. 4
We found a community. Didn’t start a new one.

5. 5
We asked the biggest one, to join us.

6. 6
And then we listened…

7. 7
…and searched some more.

8. 8
We then created an integrated campaign…

9. 9
...and a Facebook app based on our key insight.

10. 10
Love in Action, for everyone to see…

11. 11
...with a Facebook wall post & a photo upload.

12. 12
Results

13. 13
From 87.000 to 230.000 fans in 2 months!

14. 14
Great interaction & 210.000 virtual Lactas

15. 15
A true viral campaign!

16. 16
To be continued…

17. 17
Thank you!
panos.sambrakos@ogilvy.com