This deck outlines how to use the Content-Purpose-Audience Strategy to create almost any kind of business writing you need, from reports to case studies.

1. Check out these helpful links:
The handouts: http://bit.ly/SmartStartsNCCU
The full packet: http://bit.ly/SmartStarts
More tips: http://www.thewordfactory.com

2. Smart Starts
Make your point. Make it fast. Make it matter.
Content copyright 1995-2012, Teaching That Makes Sense, Inc.

3. Objectives

4. Objectives
Understand the key elements of
successful business writing
Learn a strategy for planning and
drafting business content

5. Writing is a core competency.
Business communication is a key tool in
changing behaviors and mindsets, influencing
policy, driving innovation and building
support.

6. Effective business writing:
Is concise
Uses examples, evidence
& explanations
Begins & ends strong
Has a clear call to action
Sticks to the facts
Makes a logical argument
Uses correct grammar, etc.

7. The
Content-Purpose-Audience
Strategy
TM

8. Use the C-P-A to create:
Analyses & case studies
Correspondence
Cover letters
Memos & emails
Informational content
Project plans
Reports
Slide decks
Vision/mission statements

9. Content-Purpose-Audience Strategy TM
Content
Main Idea Key Details
Purpose
Think Do
Audience
People Questions
Download a blank organizer here: http://bit.ly/SmartStarts.

10. Content: The Main Idea
The most important thing you want the
audience to know.
If you could only say one thing about
your topic, what would that be?

11. Content: Key Details
The evidence, examples and
explanations that support your Main
Idea or answer Questions.

12. Audience
Who are you trying to persuade or
inform and what questions or objections
will they have?

13. Purpose: Your Call To Action
What do you want people to think or
feel?
What do you want them to do?

14. How to put it all together

15. Ways to structure your piece

16. Ways to structure your piece
Main Idea-Key Details-Do
Think-Key Details-Do
Key Detail-Main Idea-Key
Details-Think-Do
Question-Key Details-Think-Do

17. Now you try it!

18. Questions?

19. Get the workbook!
Download our 15-page workbook that includes
the C-P-A and other business writing strategies
and step-by-step instructions.
http://bit.ly/SmartStarts
margot@thewordfactory.com

20. Smart Starts: The C-P-A
Make your point. Make it fast. Make it matter.
Copyright 1995-2012, Teaching That Makes Sense, Inc.