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Surviving & Thriving
Social and Casual Gaming

Margaret Wallace
Digital and Real-World Experiences.
Creators of Award-Winning Games,

@margaretwallace
Production

Business

New York City

San Francisco
Game Industry Today: Surviving & Thriving
Partial List of Partners
Entrepreneurs Must Juggle Many Things.
Truths &
Observations
The Team: Chemistry Matters
Identify the Core of Your Product
There is No Such Thing as Easy Money
Relationships are key.

Can make or break you.
Have a Launch Strategy
Polish

Take Longer Than You Think
Metrics

Not an Afterthought
USEFUL Metrics

Not a Given
Beware the Free Lunch
Questions?
Margaret WallaceO
margaret@playmatics.com
415.235.3235

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