28. A Visual Definition These two variables explain the critical role of MARKETING in the innovation process
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31. Innovative in Different Ways BusinessWeek’s Most Innovative Companeis (2006) Innovative Chief Executive Scientific freedom of employees Use of external tech sources Design Speed of product development Close cooperation w/ suppliers
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39. Degrees of Innovation: Products Sustaining Disruptive Doing what we do, but better/different New to the world Rules of the game remain the same Game Changer for Market or Industry Incremental Radical New to the Firm
40. Degrees of Innovation: Services Sustaining Disruptive Doing what we do, but better/different New to the world Rules of the game remain the same Game Changer for Market or Industry Incremental Radical New to the Firm
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46. Innovation as an Integrated Process Source: Tidd & Bessant, 2009
47. Innovation as an Integrated Process Source: Tidd & Bessant, 2009
48. Innovation as an Integrated Process Source: Tidd & Bessant, 2009
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50. Innovation as an Integrated Process Implement PROCESS Value- Capture CULTURE Search int./ext. ENVIRONMENT Select STRATEGY
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