The document discusses making online shopping safer and simpler for customers and merchants. It outlines Klarna's solution which allows customers to receive purchases before paying, with payment required within 14 days. This increases conversion rates for merchants by 20% while removing registration requirements and fraud risks for customers. The timeline shows Klarna launching in 2005 and becoming profitable that first year, now processing over 1 billion euros in annual payments volume.
4. Selling online is hard for merchants
Customer
Issuing bank
Payment Stack
Credit scoring
E-wallets
Tech Standard brand
Payment gateways
Fraud prevention
Acquirer
Merchant
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5. How do customers want to pay online?
Example: German Market
Source: CINT / Opinionhub 2012
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6. The Klarna Solution – separate buying and paying
1. No registration: only enter name, address and date-of-birth
2. Get the goods before you
pay
Why Is Klarna good for
merchants?
• 20% increase in converstion
rates
• Guarateed payment 3. Simple payment 14 days
• No administration later
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