Marcin Kokott - Lean Startup - Story of failures (Pioneers Unplagged. Wrocław, 2013)
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My presentation for the Pioneers Unplagged conference in Wrocław (2013). Talking about the simple approach to the building the startups, validating the ideas to not build the wrong thing and my story of failures in that... lot's of failures :)
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Marcin Kokott - Lean Startup - Story of failures (Pioneers Unplagged. Wrocław, 2013)
- 1. Lean Startup Story about FAILURES Marcin Kokott http://twitter.com/MKoko tt kokott.marcin@gmail.co m
- 2. Most startups fail Will yours?
- 3. From 10 startups only 2 will succeed…
- 4. …but in POLAND 11 out of 10 will FAIL
- 5. May 2013
- 6. It looks to be just one regular month in corporation…
- 7. …with „best possible team”…
- 9. …anyway just regular month
- 10. I felt almost like hero…
- 11. …but still world was the same
- 12. …i nauka przychodziła za późno
- 13. …until one day
- 14. I entered a new world…
- 15. …and magic garage was already occupied
- 16. Lean Startup „Temporary organization used to search for a repeatable and scalable business model” Steve Blank „A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty” Eric Ries
- 17. Biggest risk is building the WRONG THING Concept/ Idea Development Testing Release / Sales
- 18. …so validate the problem first…
- 19. …by going out of the building…
- 20. …and check the reality
- 21. Customer archetype and early adopters
- 22. And just start to talk
- 23. We were ready to build
- 24. And we knew how to proceed…
- 25. Bla Bla Bla
- 26. Business Model as the progress tool
- 27. Business Model as the progress tool
- 28. We’ve changed it almost every day…
- 29. It was clear to see where we can fail…
- 30. „Innovation Distinguishes Between A Leader And A Follower” Steve Jobs
- 31. Current state From 1% of 60% of TAM …to 60% of whole FMCG market From perfect plan… …to more than 4 pivots in one month From presentation in PPT… …to 120 early adopters in just one week From investor giving only money… …to self investing (200 PLN mainly coffee )
- 32. Result Business Model (proved and scalable in whole Europe) Product without a single line of code Team with knowledge of market and problems Customers ready to kill for the product …now searching for investor-partner and development team
- 33. „Be yourself. All other roles are already taken”
- 34. Lean Startup Story about FAILURES Marcin Kokott http://twitter.com/MKoko tt kokott.marcin@gmail.co m
Notas do Editor
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