Introduction aux médias sociaux--MRC de Rousillon
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Présentation intitulée «Introduction aux médias sociaux» présentée au comité des communicateurs de la MRC de Rousillon
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Semelhante a Introduction aux médias sociaux--MRC de Rousillon
Semelhante a Introduction aux médias sociaux--MRC de Rousillon (20)
Introduction aux médias sociaux--MRC de Rousillon
- 1. MRC de Roussillon Introduction aux médias sociaux 17 juin 2011 emm-ess consultants emm-ess.com
- 4. Portrait de la situation emm-ess consultants emm-ess.com
- 8. Social media revolution 2011 emm-ess consultants emm-ess.com
- 10. Principaux plateformes de médias sociaux emm-ess consultants emm-ess.com
- 11. Six principales plateformes emm-ess consultants emm-ess.com
- 12. Facebook emm-ess consultants emm-ess.com
- 14. Twitter emm-ess consultants emm-ess.com
- 16. YouTube emm-ess consultants emm-ess.com
- 18. Flickr emm-ess consultants emm-ess.com
- 20. LinkedIn emm-ess consultants emm-ess.com
- 22. Blogue emm-ess consultants emm-ess.com
- 24. Une infinité de plateformes emm-ess consultants emm-ess.com
- 25. Wiki emm-ess consultants emm-ess.com
- 26. Usages, avantages, coûts, risques emm-ess consultants emm-ess.com
- 31. Risques emm-ess consultants emm-ess.com
- 32. Risques emm-ess consultants emm-ess.com
- 33. Comment réduire les risques? emm-ess consultants emm-ess.com
- 40. Ne pas trop en faire emm-ess consultants emm-ess.com
- 42. L'impact des médias sociaux dans le monde municipal emm-ess consultants emm-ess.com
- 43. Châteauguay emm-ess consultants emm-ess.com
- 44. Châteauguay emm-ess consultants emm-ess.com
- 45. Châteauguay emm-ess consultants emm-ess.com
- 46. Horaire des services, Enid, OK emm-ess consultants emm-ess.com
- 47. Tourisme Sainte-Adèle emm-ess consultants emm-ess.com
- 48. Commission d’urbanisme de Seattle emm-ess consultants emm-ess.com
- 49. Région de Roanoke, Virginie emm-ess consultants emm-ess.com
- 50. Tourisme, St. Charles, MO emm-ess consultants emm-ess.com
- 51. Nouveaux Services, Cambridgeshire County, UK emm-ess consultants emm-ess.com
- 52. Nouvelle route, Bend, OR emm-ess consultants emm-ess.com
- 53. Politique d’urbanisme, Laval, QC emm-ess consultants emm-ess.com
- 54. Projet de piste cyclable, Québec, QC emm-ess consultants emm-ess.com
- 55. MRC de Roussillon emm-ess consultants emm-ess.com
- 56. Fonctionnement de Facebook et Twitter emm-ess consultants emm-ess.com
Notas do Editor
- Cost - Almost no barriers to entry in delivering content Accessibility - anyone can produce social media with very little cost Timeliness - very little time lag vs traditional media. Ability to identify trending issues and gather primary data Nimbleness - easy to change information for updates and comments Targeting - can be more specific in targeting audience Interactivity/Intimacy - audience feels like they are a part the group. Increased customer satisfaction and trust. Improved employee morale
- Social Media risks can be generally categorized into risks to the organization and risks to employees or yourself Risks to the organization (e.g., Nestle/Motrin) – Loss of control of message – Employees accidentally leaking sensitive information about the organization (e g military Employees accidentally leaking sensitive information about the organization (e.g., military missions being cancelled due to soldiers posting sensitive data on social media) Risks to employees or yourself - Potential issues of loss of privacy – Ill-advised messages/photos on Facebook that get people in trouble (e.g., termination, not getting the job due to content on social media websites) – Applications on Social Media sites such as Facebook can potentially be embedded with pp p y malicious code to steal personal information, monitor usage, etc – Targeted attacks on Social Media websites due to the abundance of information they have (e.g., 2009 phishing attacks on Facebook by Russian hackers from servers in China and Latvia which led to thousands of personal accounts being hacked into)p g )