1. - Mantej Singh Dhanjal
Analysis on Marketing Survey

2. We took a Market survey from more than 100 users, and asked them how
they feel about the product, its price, emails we sent and overall experience.
Following are the results:

3. Products
Strongly
Agree, 2
Agree, 9
Neither Agree
Nor Disagree,
40
Disagree, 21
Strongly
Disagree, 4
0
5
10
15
20
25
30
35
40
45
The product selection is not what you are looking for.

4. Email
Strongly
Agree, 2
Agree, 9
Neither Agree
Nor Disagree,
40
Disagree, 21
Strongly
Disagree, 4
0
5
10
15
20
25
30
35
40
45
We are sending you too many emails.

5. Experience
Strongly
Agree, 2
Agree, 6
Neither
Agree Nor
Disagree, 35
Disagree, 25
Strongly
Disagree, 8
0
5
10
15
20
25
30
35
40
The shopping experience is poor.

6. Competition
Strongly Agree,
10
Agree, 24 Neither Agree
Nor Disagree,
21 Disagree, 21
0
5
10
15
20
25
30
Our competition is winning you over.

7. Pricing
Strongly
Agree, 7
Agree, 20
Neither Agree
Nor Disagree,
36
Disagree, 13
0
5
10
15
20
25
30
35
40
Our pricing is not competitive

8. Conclusion: So after gathering all the feedback from customer, following
are the improvements that users want to see.
Customer
Service
Improvements
• Put customers first
• Be polite to customers
Product
Improvements
•More plus size
•More/better
sections/items in
products.
•More options
User
Experience
Improvements
•Refine search
•Better filters
•Editor’s picks

9. Areas for improvement:
Feedback on better Promotions & Pricing
Promotions
& Pricing
• Discount Codes
• Better sales options
• Special sales
• More eye-catching emails
• more coupon, various
items, big discount rate
• Lower prices
Mobile App
• More
improvements in
Mobile app

10. Thank you
We love BlueFly