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iSnack 2.0 – The new Vegemite
Case Synopsis
How to revive
sales?
Mr. Talbod
2nd most loved brand
on the internet
80 % penetration, 22mn jars sold/ year, 1bn th jar produced, 70
years in Australia.
IBM
CBA on
Social
media
HDYLYV
Created
huge buzz
New name to
be released
during AFL at
MCG
300,000
entries
iSpread 2.0
iSnack2.0 Case study By Manpreet singh digital
Recommendations
• Again Name me campaign on internet !!
• depending on results, change the name.
• Brand Salience was increased

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