Strategies under uncertainty a case study base on an article published by Harvard business review by the same name presentation for jet airways under condition of uncertainty

1. Aviation Industry
Jet Airways
Strategies under Uncertainty
By :Abhineet Singh Bist
Manpreet Chhabra
Reshma Raghavan
Chitwant Thalyani
Aditi Sankhyan
Mustahid Ali
Varun Balakrishnan
Sarang Banubakde
Sneha Kumari
Kedar Risbud
Chayya Singh

2. Introduction
• 2.5 billion passengers
• Over 87 airlines all over the world
• Flying to and from India.
• 9th largest industry in the world.

3. Jet Airways
• 2nd of India’s two major airlines.
• Operates over 1000 flights daily to 76
destinations worldwide

4. Range of Options
• Fuel prices expected to increase further.
• Bankruptcy
• Weak Currency
• Hike in Airport Charges
• Service Tax

5. • Air India expected to incur further losses.
• Easing restrictions on new entrants to fly
international
• Political Instability and terrorism
• Strict Imposition of Environmental regulations.
• Emerging new competitors

6. Probabilities
• Fuel prices increase – 70%
• Bankruptcy (in next 2 years) – 51%
• Weak Currency – 21%
• Hike in Airport Charges – 60%
• Service Tax – 20%

7. • Air India expected to incur further losses – 40%
• Easing restrictions on new entrants to fly
international – 80%
• Political Instability and terrorism – 15%
• Strict Imposition of Environmental regulations –
30-35%
• Emerging new competitors - 70%

8. Jet Airways

9. Options Available
• Focus on low cost airlines – JetLite and Jet
Konnect
• Target niche segment
• Cost reduction
• Shift to Bombardier
• Acquire A380
• Charter aircrafts

10. THANK YOU….!!