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The Global Service Challenges Of The Future  –  New Problems Require New Solutions by Manoj Sharma Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Manoj Sharma ,[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Executive Summary ,[object Object],[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Executive Summary ,[object Object],[object Object],[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
The Major Trends In Service Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
What Is The Trend? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Where Does Your Organization Stand In Relation To Them? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Do You Have The Same Interest?  Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
What Do Your Customers Care About? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
What Do Your Customers Care About? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Appreciating How Your Marketplace Is Evolving And How Service Will Play An Even Greater Role Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
First You Created A Brand Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
And You Put Your Brand Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Then Your Brand Moved Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Now Your Brand Is Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
And When Things Go Wrong As They Often Will Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
And Impact Your World Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
This Is What They Say About It Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
You Once Had Control Of Your Brand; Now People Do Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Perception For Better Or Worse Is Truly Reality Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
You Either Create  “The Conversation” … Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com   … Or  “ The Conversation”  Will Recreate You
The Problem ,[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
The Problem ,[object Object],[object Object],[object Object],[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com   ,[object Object]
Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Are You Aware ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
The Truth ,[object Object],[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
The Reality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Our Solution ,[object Object],[object Object],[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Need Proof? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Please go to  http://loveyouwrongtime.wordpress.com/   for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Please go to  http://loveyouwrongtime.wordpress.com/   for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Please go to  http://loveyouwrongtime.wordpress.com/   for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Please go to  http://loveyouwrongtime.wordpress.com/   for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com   Love:  Some cupcakes have cream toppings that are too thick or sweet, or a cake base that could be tasteless. This was NOT one of those instances, and the moist red velvet-flavoured cake base against a soft-white cream cheese topping reminded me of ying and yang.  It offered a balance to my palette and was not dry at all. I don’t think many Singaporeans have heard of a red velvet cupcake, but this is a very popular cupcake flavor in the US and I thought that Whips pulled it off easily. I might come back for more! Did not love:   It’s so hard to find cupcakes in Singapore that are as good as Magnolia in the US though. Does anyone know any good cupcake places? PLEASE share with me! Rate: 8/10
Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Exploring What Your Customers Really Want Today & Tomorrow Beyond What You Think You Are Already Doing Well ,[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Rate Your Experience ,[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
PEOPLE 1) Were The People You Interacted With Professional – Did They Make You Feel Valuable, Were They Knowledgeable & Competent At Their Job? 2) Were The People You Interacted With Personable – Were They Welcoming, Warm, Friendly & Likable? 3) The People You Interacted With Problem Solving – Were They Willing To Assist You, Address Your Challenge & Find A Solution? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
PRODUCTS & SERVICES 1) Did You Get Ample Choice Of Products And/Or Services? 2) Did You Have The Option Of Customizing The Products And/Or Services To Meet Your Specific Needs? 3) Did The Products And/Or Services Work As Promised? 4) Did The Products And/Or Services Ultimately Meet Your Needs? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
PROCESSES, PROCEDURES & POLICIES 1) Were Their Processes Timely? 2) Were Their Procedures Convenient? 3) Were Their Policies Flexible? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
PHYSICAL & VIRTUAL ENVIRONMENTS 1) Was The Physical Environment Inviting & Ascetically Appealing? 2) Was The Physical Environment Designed For Your Convenience And Comfortable To Be In? 3) Was The Virtual Environment Easy To Access, Well Laid Out And Simple To Get Around? 4) Was The Content In The Virtual Environment Up-To- Date, Accurate & Relevant?  Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
OTHER COMPONENTS 1) Was There Congruency Between Their People, Products & Services, Processes, Procedures & Policies, Physical & Virtual Environments? 2) Was Your Overall Experience Value For Time & Money? 3) Are You Likely To Go Back And Experience This Organization Again? 4) Would You Recommend Others To Engage This Organization? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Use The Above To… Identify The New Problems In Service - The Dimension Of New Insatiable Experiences Chart The New Solutions In Service Your Organization Needs To Embark On Right Now Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
Keep In Mind… The New Japanese Consumer & How Their Ideal Will Impact You Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
And Remember… Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com   What Got Your Here…
Won’t… Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com   Get Your There…
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com

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SSA TGSCOTF

  • 1. The Global Service Challenges Of The Future – New Problems Require New Solutions by Manoj Sharma Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 2.
  • 3. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 4.
  • 5.
  • 6.
  • 7. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 8. The Major Trends In Service Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 9. What Is The Trend? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 10. Where Does Your Organization Stand In Relation To Them? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 11. Do You Have The Same Interest? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 12. What Do Your Customers Care About? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 13. What Do Your Customers Care About? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 14. Appreciating How Your Marketplace Is Evolving And How Service Will Play An Even Greater Role Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 15. First You Created A Brand Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 16. And You Put Your Brand Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 17. Then Your Brand Moved Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 18. Now Your Brand Is Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 19. And When Things Go Wrong As They Often Will Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 20. And Impact Your World Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 21. This Is What They Say About It Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 22. You Once Had Control Of Your Brand; Now People Do Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 23. Perception For Better Or Worse Is Truly Reality Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 24. You Either Create “The Conversation” … Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com … Or “ The Conversation” Will Recreate You
  • 25.
  • 26.
  • 27. Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 28. Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 29. Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 30. Are You Aware Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 31.
  • 32.
  • 33.
  • 34.
  • 35. Need Proof? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 36. Please go to http://loveyouwrongtime.wordpress.com/ for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 37. Please go to http://loveyouwrongtime.wordpress.com/ for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 38. Please go to http://loveyouwrongtime.wordpress.com/ for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 39. Please go to http://loveyouwrongtime.wordpress.com/ for more. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com Love: Some cupcakes have cream toppings that are too thick or sweet, or a cake base that could be tasteless. This was NOT one of those instances, and the moist red velvet-flavoured cake base against a soft-white cream cheese topping reminded me of ying and yang. It offered a balance to my palette and was not dry at all. I don’t think many Singaporeans have heard of a red velvet cupcake, but this is a very popular cupcake flavor in the US and I thought that Whips pulled it off easily. I might come back for more! Did not love: It’s so hard to find cupcakes in Singapore that are as good as Magnolia in the US though. Does anyone know any good cupcake places? PLEASE share with me! Rate: 8/10
  • 40. Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 41.
  • 42.
  • 43. PEOPLE 1) Were The People You Interacted With Professional – Did They Make You Feel Valuable, Were They Knowledgeable & Competent At Their Job? 2) Were The People You Interacted With Personable – Were They Welcoming, Warm, Friendly & Likable? 3) The People You Interacted With Problem Solving – Were They Willing To Assist You, Address Your Challenge & Find A Solution? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 44. PRODUCTS & SERVICES 1) Did You Get Ample Choice Of Products And/Or Services? 2) Did You Have The Option Of Customizing The Products And/Or Services To Meet Your Specific Needs? 3) Did The Products And/Or Services Work As Promised? 4) Did The Products And/Or Services Ultimately Meet Your Needs? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 45. PROCESSES, PROCEDURES & POLICIES 1) Were Their Processes Timely? 2) Were Their Procedures Convenient? 3) Were Their Policies Flexible? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 46. PHYSICAL & VIRTUAL ENVIRONMENTS 1) Was The Physical Environment Inviting & Ascetically Appealing? 2) Was The Physical Environment Designed For Your Convenience And Comfortable To Be In? 3) Was The Virtual Environment Easy To Access, Well Laid Out And Simple To Get Around? 4) Was The Content In The Virtual Environment Up-To- Date, Accurate & Relevant? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 47. OTHER COMPONENTS 1) Was There Congruency Between Their People, Products & Services, Processes, Procedures & Policies, Physical & Virtual Environments? 2) Was Your Overall Experience Value For Time & Money? 3) Are You Likely To Go Back And Experience This Organization Again? 4) Would You Recommend Others To Engage This Organization? Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 48. Use The Above To… Identify The New Problems In Service - The Dimension Of New Insatiable Experiences Chart The New Solutions In Service Your Organization Needs To Embark On Right Now Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 49. Keep In Mind… The New Japanese Consumer & How Their Ideal Will Impact You Here Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com
  • 50. And Remember… Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com What Got Your Here…
  • 51. Won’t… Copyright 2010 DIfferWorld Pte Ltd All Rights Reserved www.SingaporeServiceAcademy.com Get Your There…
  • 52.