The document discusses three enduring laws of marketing: the law of trust, the law of value, and the law of connection. The law of trust states that people must trust a business before doing business with it, which can be earned by building quality products and services, letting others promote the business, and admitting mistakes. The law of value means providing valuable solutions to customers' problems to be seen as an expert. The law of connection means listening to customers, collaborating with them, and sharing their success stories to build personal connections rather than just promoting a brand. Following these laws allows entrepreneurs to serve customers and feel content in their work.

1. The Three
Enduring Laws of Marketing
By Manny Garza
yournext100customers.com
The Secret of Contentment for the Entrepreneur

2. Contentment is the deep sense of satisfaction I experience at the end of an exhausting day because
I am doing the work I was meant to do.
I know contentment is not the absence of struggle or fear, nor is it the abundance of wisdom or wealth.
Contentment is not an emotion or a skill. It is hard work and tough decisions. It is perseverance.
But most of all, contentment is a decision to do business honorably.
Contentment for the entrepreneur is a commitment…
What is Contentment?

3. I Follow the 3 Enduring Laws of Marketing
My Commitment

4. These three laws of marketing endure over time, and even though they are meant for every business, they are especially important
to my business. I trust them because they are not subject to changes in technology, current trends or methods of communication.
Following the three laws ensures that I will earn the respect of my customers, suppliers, employees, peers and family.
These laws give me confidence that I never have to feel pushy or overly self-promotional, because following the laws allows me to
serve the world around me.
Others may scoff or reject these laws because they are afraid. They are afraid they will not make enough money or earn fame.
It is the wise entrepreneur who understands that without these three laws there can be no contentment.

5. People must trust me before they do business with me.
The fastest way to earn trust is to build a quality product or deliver a superior service.
A great product is my best branding and marketing.
It is more powerful to let others say good things about me.
My full-time business is to meet needs. It is not to sell stuff.
I will surprise others by doing more than I promise.
I seek to understand the needs of my customer. I will not pretend my needs are his.
When I’m wrong, I will say so without offering excuses.
I know that clarity in my words builds trust.
The Law of Trust

6. When I provide value, it changes the way I conduct myself. I am confident and eager to help.
When I offer value, it changes the way people see me. They see me as an expert, a problem solver and a necessity.
To understand value I must express my customer’s problems better than they can.
People buy value not features.
Value is dependent on invention in the streets, not in a conference room.
I can never forget that part of value is to make it easy to do business with me.
There is always room for improvement.
The Law of Value

7. People want to connect with me, not a brand.
I must listen empathetically to understand.
Connection is dependent on my consistency and frequency of communication.
I collaborate with my customers.
I celebrate and share my customer’s stories of success.
The Law of Connection

8. I’m Manny Garza, and I spent years as a high-paid, stressed-out marketing
executive until I got cancer and laid off within 18 months. Not wanting to return to
the rat race, I discovered how the three enduring laws of marketing can be used to
turn blogging into a joyful experience. I’m finally doing what I was born to do by
teaching serious bloggers and entrepreneurs how to win fans and customers for life.
To find out more about my journey from a senior marketing executive woking on
one of the world’s largest brands (Toyota) to a full-time blogger,
your next customers100

9. Coming Soon: A Unique Mastermind For Serious Bloggers and Entrepreneurs
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