Axis Bank (Formerly known as UTI) was one of the few private banks to have began operations in 1994
The Bank was promoted jointly by the Administrator of the specified undertaking of the Unit Trust of India (UTI)
Life Insurance Corporation of India (LIC).
General Insurance Corporation Ltd (GIC).
National Insurance Company Ltd.
The New India Assurance Company.
The Oriental Insurance Corporation.
United Insurance Company Ltd.
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1.
2. Axis Bank (Formerly known as UTI) was one of the few
private banks to have began operations in 1994
The Bank was promoted jointly by the Administrator of
the specified undertaking of the Unit Trust of India (UTI)
• Life Insurance Corporation of India (LIC).
• General Insurance Corporation Ltd (GIC).
• National Insurance Company Ltd.
• The New India Assurance Company.
• The Oriental Insurance Corporation.
• United Insurance Company Ltd.
7. • The new name was chosen considering the bank’s
pan-Indian as well as international presence.
• The first time that a bank has dropped an
established brand for an unknown name.
• The name Axis is chosen as it is simple and it
conveys a sense of solidity and a sense of
maturity. It also has a universal appeal.
8. The logo depicts a strong growth path for the bank supported
by a strong base, indicating that the bank is moving on from a
position of strength.
9.
10. Dr. Adarsh Kishore Chairman
Smt. Shikha Sharma Managing Director & CEO
Dr. R.H. Patil Director
Smt. Rama Bijapurkar Director
Shri M.V. Subbiah Director
Shri K. N. Prithviraj Director
Shri V. R. Kaundinya Director
Shri S. B. Mathur Director
Shri Prasad R. Menon Director
Shri R. N. Bhattacharyya Director
Shri Samir K Barua Director
Shri A K Dasgupta Director
Shri Som Mittal Director
11. • Customer Service and Product Innovation
tuned to diverse needs of individual and
corporate client.
• Continuous technology up gradation while
maintaining human values.
• Progressive globalization and achieving
international standards.
• Efficiency and effectiveness built on ethical
practices.
12. • Customer Satisfaction through
• Providing quality service effectively and efficiently
• "Smile, it enhances your face value" is a service quality
stressed on
• Periodic Customer Service Audits
• Maximizations of Stakeholder value
• Success through Teamwork, Integrity and People
13.
14. Axis Bank want to achieve following marketing
objectives by the end of the year 2011.
• To get the market capitalization 500 Crore
• To get the 200 Crore retail investment.
• To get 125 Crore Corporate investments.
• To get the 175 Crore Capital investments.
15. • Has retained the burgundy color, but has
changed the logo.
• Spend around Rs50 Crore in the re-branding
exercise.
• Had hired advertising firm O&M.
16. STRENGTHS:
Brand Name
Support of various promoters. WEAKNESS:
High level of services. Market capitalization is comparatively low.
Knowledge of Indian market.
SWOT
OPPORTUNITIES:
THREATS:
Advent of MNC banks
Growing Indian banking sectors.
Foreign banks
People are becoming more service
Govt. banks
oriented.
Future market trends.
17.
18. Mutual Funds
D-mat a/c Consultation Services
ATM’s Core Home loan
E-banking Mobile & Internet
services
KEY:
Facilitating elements Advisory functions Deposits &
Enhancing elements Withdrawal of
Money
19. Good waiting rooms
Augmented
service
Timely Service Actual
service
Brand Banking
name Hours
Basic
Extensive
New schemes Banking ATM Network
Tailored for Service
Specific customers
Core
service
24 ATM
Mobile & Internet
Banking
20.
21. Customer goes to the service provider (Visit
Axis Bank)
Service provider goes to the
customer(Personal Banker Sales)
Interaction at arm’s length (ATM, Internet
Banking,Mobile Banking)
25. • Initiate & institutionalize globally competitive HR practices.
• Put in place relevant HRD strategies and use modern
methodologies.
• Create a performance-driven culture and an exciting
workplace.
• Create a pool of entrepreneurial managers and business
leaders.
• Create a learning organization for employees .
26. • Ultimate aim of the human resources function is to build and
manage a motivated pool of professionals delivering optimum
value to customers.
• Major platforms on which the success of the bank's corporate
strategy rests is bringing on board the requisite skills.
• Young bank with an average age of 29 years and a talent pool
comprising a mix of new recruits and experienced officers.
27. Recruitment and selection
Training and development
Performance appraisal
Compensation
28. CV Submission And Application Evaluation
Ability Tests
Capability Based Interviews
Reply Letters
Job Offer
29. TRAINING & DEVELOPMENT
• Streamlined Induction schedule for all new joinees.
• Talent identification& grooming programmes.
• Grooming & etiquettes programmes.
• Role-change programmes & executive development
programmes.