The document discusses how to effectively use social media for marketing. It begins with two presenters, Doris Sun and Amanda Wright, introducing themselves and their experience with social media and marketing communications. The presentation then asks if brands need to be "sexy" to succeed on social media and provides examples of brands like scissors and tampons that were able to build successful social media presences. The presentation outlines tips for social media marketing, including getting to know customers, defining the brand, creating unique content, using blogs/forums, and combining multiple inbound marketing techniques. It emphasizes that any brand can succeed by following these tips to make themselves "sexy" on social media.

1. Is Social Media
Only For
Sexy Brands?

2. Amanda Wright & Doris Sun
Present:
Are You
Sexy Enough
For
SOCIAL MEDIA
MARKETING?

3. Doris Sun:
 Currently in 3rd year of Advertising:
Integrated Marketing Communications
 Studied in multiple countries,
experienced first hand how different
cultures use social media for
marketing communications
 Strength – mobile marketing (apps,
QR codes, NFC etc.)

4. Amanda Wright:
 3 years of Integrated Marketing
Communications with a focus on Social
 Chosen to attend PivotCon 2011 in
NY for my Online & Social Influence
 Grew up in Social Media and use it
daily to learn and market myself

5. Are you Sexy enough?
 Do you think Scissors are sexy?
 Do you have a ‘Sexy’ brand?
 What are your brands?

6. Who has it right:
 What did they do right?
 Social Media Profiles for Characters
 Relevant and Interesting Content
 Online Forum
 Engaging #Hashtags
#Waitingsucks
#TBWithdrawl

7. Is Social only for the Sexy?
Proctor & Gamble: Always Tampax
 Online Community
 Made Tampons an acceptable topic
 Brand Awareness, Loyalty & Social
Responsibility

8. Make Yourself Sexy!
 Get to know your customers
 Define your Brand
 Make your Brand Sexy!
 Create unique content
 Use blogs or forums to attract potential
customers
 Use multiple inbound marketing technique

9. Social Media Marketing Tips:
 Tip #1:
 Get to know your customers:
 Who are they?
 Do they know you exist?
 What is their Social Media Tolerance?
 Where are they online?

10. Social Media Marketing Tips:
 Tip #2:
 Define your Brand
 What are your goals?
 What do you stand for?
 What is your voice?
 How do you want to be viewed?

11. Social Media Marketing Tips:
 Tip #3:
 Make your Brand Sexy!
 What does your brand have to offer them?
 Is your brand or product complicated?
 What is the most asked Question about your
brand or similar companies?
 What is they key message YOU want them to
take away?

12. Social Media Marketing Tips:
 Tip #4:
 Create unique content to drive inbound links
and blogger coverage.
 What can you say about your brand or industry
that others won’t know
 What can you offer your audience?
 Unique Products
 How to information
 Entertainment

13. Social Media Marketing Tips:
 Tip #5:
 Use a blog or forumto attract potential
customers to your business - even in surprising
industries.
 You canwriteabout ANYTHING:
 How to
 Special Events
 Upcoming Promotions
 Interesting Facts
 Industry Knowledge
 etc.

14. Social Media Marketing Tips:
 Tip #6:
 Use multiple inbound marketing techniques
together for maximum success.
 Have a directed message
 Decide on an ‘End Point’
 Link all Social Media to this point
 Define your call to action and implement

15. Are you Sexy enough?
 Do you think Scissors are sexy?

16. Are Scissors Sexy?
 Online Craft Forum and Website
 Unite all Crafters under one brand
 Promote Brand Loyalty
 Even Scissors can be Sexy

17. Make Yourself Sexy!
 Know their customers
Defined their Brand
 Made Brand Sexy!
Created unique content
Used online community to attract potential
customers
Used multiple inbound marketing technique

18. Questions?
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