ManageFlitter MasterClass - 14th May 2014 - NYC Getting Maximum ROI From Your Twitter Account - Including How to Grow Your Account Presented by Evan Dunn - Twitter/ManageFlitter Consultant & Expert

1. ManageFlitter
Master Class
Wednesday May 14, 2014

2. Outline
1. Engagement: Tweet Analytics, @Inbox, & PowerPost
2. Five Tips To Maximize ROI on Your Twitter Account
3. The Ins and Outs of ManageFlitter’s PowerMode
4. ManageFlitter Advanced Tips and Tricks
5. Twitter Direct Engagement Strategy

3. 5 Tips To Maximize ROI From Your
Twitter Account
1. Create an Engaging Profile
2. Tweet Regularly
3. Tweet to Get Clicks
4. Grow Your Twitter Followers
5. Twitter Direct Engagement Strategy

4. 1. Create an Engaging Profile
The Five Things You Should Optimize:
a. Profile Image
b. Cover Image
c. Bio
d. URL
e. Location

5. 1. Create an Engaging Profile
The Five Things You Should Optimize:
a. Profile Image: 400x400 px

6. 1. Create an Engaging Profile
The Five Things You Should Optimize:
b. Cover Image: 1500x500 px

7. 1. Create an Engaging Profile
The Five Things You Should Optimize:
c. Bio: 160 Characters
Grab interest
Keywords
What will you Tweet?

8. 1. Create an Engaging Profile
The Five Things You Should Optimize:
d. URL: begin with http:// (Twitter will remove it and make
it a clickable link)
Out of ideas? Use your
LinkedIn bio URL

9. 1. Create an Engaging Profile
The Five Things You Should Optimize:
e. Location: keep it simple

10. 2. Tweet Regularly
At least 10 times per day

11. 2. Tweet Regularly
Schedule with PowerPost
(You can use Buffer too
but you want the data
from MF’s Short URL
Analytics)

12. 2. Tweet Regularly
Need help?
● Feedly.com
● ManageFlitter Tweet Search

13. 3. Tweet To Get Clicks
What do people want
on Twitter?

14. 3. Tweet To Get Clicks
What words to use?

15. 3. Tweet To Get Clicks
Beginning = 1st Character
End = 140th Character
~25-30% through the
Tweet

16. 3. Tweet To Get Clicks
Examples:
From Twitter To Close: <LINK> A repeatable social sales funnel
Fake Twitter Accounts: <LINK> Identify and remove them in 3 easy
steps! via @ManageFlitter
Check this out: <LINK> incredible new iPhone cover with built-in
angled camera lens

17. 3. Tweet To Get Clicks
Templates:
● [Blog Title] <LINK> [Blog Tagline or Subtitle]
● (Please) Check this out: <LINK> [Description]
● Huge savings: <LINK> [Description]
● Check out our free trial: <LINK> [Description]
● Really helpful [Thing]! <LINK> [Title or Description]
● VIP deal just for you! <LINK> [Description, “Use
code...”]

18. 4. Grow Your Twitter Followers
1. What We Mean:
Systematically increase the number of targeted Twitter
users following you and your content

19. 4. Grow Your Twitter Followers
2. Why You Should:
● More interactions on Tweets (clicks, retweets, favorites,
replies)
● More people will follow you and add you to lists
because you have more followers

20. 4. Grow Your Twitter Followers
3. Twitter Ads Method
Twitter Ads:

21. 4. Grow Your Twitter Followers
3. Targeted Following+Unfollowing Method
600
Targeted Following Through
ManageFlitter:
2400

22. 4. Grow Your Twitter Followers
3. Twitter Ads vs. Targeted Following+Unfollowing
600
Targeted
Following:
2400
Would you rather spend
$742 or only 12 hrs/month?
Twitter Ads:

23. 5. Maximize ROI with
Twitter Direct Engagement Strategy
1. Find Prospects on Twitter
2. Catalogue Prospects on Twitter
3. Engage Prospects on Twitter

24. Up Next… (and Later)
Dave…
● PowerMode for Better Targeting
● List Management
● Maintaining A Positive Follower Ratio
I’ll be back with…
● Twitter Direct Engagement Strategy
● Demos! :D

25. Q & A

27. Maximize ROI with
Twitter Direct Engagement Strategy
1. Find Prospects on Twitter
2. Catalogue Prospects on Twitter
3. Engage Prospects on Twitter

28. Twitter Direct Engagement Strategy:
Account Search (or Power Mode)
Finding
Prospects:
Account
Search

29. Twitter Direct Engagement Strategy
Finding
Prospects:
Account
Search

30. Twitter Direct Engagement Strategy
Select all, then click “update list” in search results

31. Twitter Direct Engagement Strategy
Go to Twitter.com/your_username/lists & pick
your list, then click “Members”

32. Twitter Direct Engagement Strategy
Click the gear icon to the right of a user, then
click “Tweet to @___”

33. What To Tweet?
Tweet to get clicks!

34. Case Study
Castaway With Purpose Documentary Kickstarter…
Targets:
● Explorers, adventurers
● Travel bloggers
● Documentary lovers
● Turkish people (he’s an icon to many)

35. Case Study #2
Wedding Photography
Targets:
● People who Tweeted “plan wedding”, “wedding planning” near Seattle or
near WA
● People who Tweeted “She said yes”, “popped the question” near Seattle or
near WA

36. Demonstrations
Let’s pick a Kickstarter...

37. Demonstrations
Alex and Edrick’s HealthGreatness.com
Target?

38. Demonstrations
Venture Capital, Investors, etc

39. Demonstrations
Clients for Digital Marketing

40. Recap: Getting Maximum ROI
From Your Twitter Account
1. Defining Your Target, Finding on Twitter
2. Growing Your Twitter Followers
3. Twitter Direct Engagement Strategy

41. Defining Your Target Market
Step 1: What Problem Is Your Product/Service Attempting To Solve?
Step 2: Who Has That Problem? And How Do They Identify
Themselves?

42. Finding Your Target Market
All Twitter Users
...also Target Location
Twitter Users who
Tweet Target
Interests
Twitter Users
with Target Interests
in Bios...

43. Finding Your Target Market
All Twitter Users
...also Target Location
Twitter Users who
Tweet Target
Interests
Twitter Users
with Target Interests
in Bios...
Sweet Spot

44. Finding Your Target Market
All Twitter Users
...also Target Location
Twitter Users who
Tweet Target
Interests
Twitter Users
with Target Interests
in Bios...
Sweet Spot
Using ManageFlitter =
ManageFlitter’s Tweet Search
ManageFlitter’s Account
Search or PowerMode
ManageFlitter’s Account Search

45. Thanks for coming!