Answers for your company on questions of "where".
With its comprehensive expertise in geoinformatics, especially concerning the retail and automotive industry, gb consite is your professional partner for individual solutions and services across all spatial and location related challenges.
Amongst others these are regional sales controlling, sales area optimization, ideal network calculation, outlet planning or field service route optimization.
Our web based Geomarketing online services provide answers to questions like:
- Where are my competitors?
- Where do I achieve best customer coverage?
- Where my promotion is most effective?
- Where can I fetch maximum sales volume?
- Where are missed opportunities?
- Where are my ideal locations?
White spot location analysis and ideal network calculation - gb consite GmbH
1. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 1
White spot location analysis and
ideal network calculation
Location assessment
Route optimization and tour planning
Web mapping systems
White spot location analysis and
ideal network calculation
2. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 2
Company: gb consite GmbH
Founded: 2007
Business expertise since: 2001
Subsidiaries: Munich (DE) & Klagenfurt (AT)
Founder and CEOs: Knut Büscher, Malte Geschwinder
Industry: Software/Geomarketing
Business units: Online Geomarketing products (location
analysis, route optimization)
Location intelligence solutions (Web Mapping
projects, location and network analytics)
Staff: 8-person Team (mathematicians,
computer scientists, geographers & geodesists)
Company overview.
3. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 3
With its comprehensive expertise in geoinformatics, especially concerning the retail and
automotive industry, gb consite is your professional partner for individual solutions and services
across all spatial and location related challenges.
Amongst others these are regional sales controlling, sales area optimization, ideal network
calculation, outlet planning or field service route optimization.
Our web based Geomarketing online services provide answers to questions like:
• Where are my competitors?
• Where do I achieve best customer coverage?
• Where my promotion is most effective?
• Where can I fetch maximum sales volume?
• Where are missed opportunities?
• Where are my ideal locations?
Answers for your company on questions of "where".
4. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 4
Our partners.
Data:
• Geo data
• Market data
• Addresses
Services:
• Business Listings
• Mapping
• Geocoding / Routing
Professional support:
• Partners from research and teaching
Your benefit:
• High quality, intuitive
Geomarketing solutions
5. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 5
References.
Product "Online Standortcheck"
• On demand location assessment for retail and service locations
• Implemented in 2009
• 3.500 registered customers, 1.200 sold analyses
• Multiple awards won (GeoBusiness Award, o2 Gründerpreis, Best of 2012 & Best
of 2013 der Initiative Mittelstand, CODE_n 12)
6. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 6
References.
Product "BMWI Geoanalyse"
• Light version by order of
Bundeswirtschaftsministerium
• Techn. basis: "Online Standortcheck"
• Implemented in 2010/11
Product "GEOVISTA Standortcheck"
• Premium version by order of
Deutsche Post AG
• Techn. basis: "Online Standortcheck"
• Implemented in 2012/03
• "Retail Innovation of the Year 2012"
7. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 7
References.
"OSCA" & "Check mijn locatie"
• Online Standortcheck Austria in
cooperation with Universität
Innsbruck
• Online Standortcheck
Netherlands in cooperation
with Local Eyes BV
• Techn. basis: "Online
Standortcheck"
• Implemented in 2013/01
8. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 8
References.
Projects "GSS" und "ASIWeb"
• Worldwide geogr. sales controlling &
dealer network planning
by order of BMW Group
• Project period 2001-2010
Product "Web Mapping Middleware"
• Tile generator for sales KPI on Google
Maps by order of Porsche
Deutschland GmbH
• Implemented in 2011
9. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 9
BMW Group - Project example overlap and greenfield analysis.
• Greenfield
analysis
• Opportunity
check
• Coverage check
• Overlap check
• White spot
identification
• Applicable for
emerging
markets
10. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 10
References.
Map component "IRIS +"
• Question: How many units have been registered where?
• Web Mapping Middleware for internat. BI/sales controlling by order of
Dataforce GmbH
11. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 11
References.
White spot analyses for
systematic location accquisition
and expansion
• PowerPlate
• Garagenmax
• KSK Waiblingen
• ProDuo
• Elements i.V.
• Dirk Rossmann GmbH
• MyBet.com Sportwetten
Question: where are ideal and
most suitable future
locations?
12. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 12
References.
Ideal network planning for Fa. InXpress (British courier service)
• Question: How many depots must be established, where are those?
• Germany-wide calculation of ideal network based on inhabitant
potential, location-allocation heuristic, visualization on web map
13. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 13
References.
Ideal network planning for Fa. Biffar
• Question: where are the best locations and sales areas of future B2B partners?
• Germany-wide calculation of ideal network based on B2B potential, location-
allocation heuristic, visualization on web map
14. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 14
Data security.
• gb consite provides a wide experience in the field of major customers and major
customers secutity requirements
• gb consite has just successfully been audited by Deutsche Post AG:
• Penetration check
• Sourcecode review
• On site check
• Inhouse IT Security Expert
• Fact data is strictly shielded from web mapping platform
• Dedicated and excluive project server possible
15. gb consite GmbH 48 15' 36.23'' N
11 33' 32.33'' E
September 18, 2013 www.gbconsite.de Page 15
Thank you for your attention!
Best of 2012/2013 - Initiative Mittelstand
Winner of O2 Gründerpreis 2011
Winner of GeoBusiness AWARD 2010
Founder of the month 2010