1. Beyond Blogging:
Create an Integrated Online Student
Ambassador Program
#heweb11
#soc2
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9. @MalloryWood
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12. Step 1
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13. What is an online
ambassador?
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14. Who is an online
ambassador?
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15. Say it with me...
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16. Goals before _______.
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17. Monday, October 24, 11

18. CONTENT!
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19. Monday, October 24, 11

20. Step 2
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21. Monday, October 24, 11

22. Blogs
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24. www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report
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25. Monday, October 24, 11

26. 10/10 - 3/11
Unique visits:
8407
Filtered visits:
7978
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27. 10/10 - 3/11
Unique visits:
8407
Filtered visits:
7978
www.smcblogs.com
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28. 70,000
visits in one year
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29. 70,000
visits in one year
www.smcblogs.com
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30. What do they
blog about?
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31. Standard look
vs.
Customized
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32. Monday, October 24, 11

33. http://blogs.wm.edu
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35. http://blogs.wm.edu
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36. Monday, October 24, 11

37. http://oswego.edu/student/blogs/
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39. http://oswego.edu/student/blogs/
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40. Monday, October 24, 11

41. www.smcblogs.com
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43. www.smcblogs.com
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44. Monday, October 24, 11

45. www.smcblogs.com
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46. www.wm.edu/blogs
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47. Traffic sources
On Average:
Website = 46.5%
Direct = 13.5%
Other = 40%
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48. Traffic sources
On Average:
Website = 46.5%
Direct = 13.5%
Other = 40%
www.smcblogs.com
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49. Traffic sources
On Average: April 17 - May 17, 2011:
Website = 46.5% Other = 43.3%
Direct = 13.5% Twitter = 16.2%
Facebook = 15.2%
Other = 40% Organic Search = 8.7%
Blog 2 Blog = 3.2%
www.smcblogs.com
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50. Keywords
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51. Formspring
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52. Not just for your lil sis!
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53. Monday, October 24, 11

54. about.formspring.me
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55. 1000
questions answered
(by students)
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59. Twitter
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60. Monday, October 24, 11

61. Twitter Facts:
92%
of americans are aware of twitter
http://www.edisonresearch.com
http://www.website-monitoring.com
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62. Twitter Facts:
34%
of twitter users are under 24 yrs old
http://www.edisonresearch.com
http://www.website-monitoring.com
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63. Twitter Facts:
3 in 10
users access the service daily
http://www.edisonresearch.com
http://www.website-monitoring.com
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64. What is the
approach?
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65. Is it worth it?
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66. Monday, October 24, 11

67. Monday, October 24, 11

68. =
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69. Web Video
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73. Facebook
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74. Monday, October 24, 11

75. www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report
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76. Monday, October 24, 11

77. Do you have a
2016
group/page yet?
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78. Bringing it
all together
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79. Monday, October 24, 11

80. Monday, October 24, 11

81. Ave time on page: 20 min 28 secs
10/10 - 3/11
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82. Ave time on page: 20 min 28 secs
10/10 - 3/11 www.smcblogs.com
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83. Step 3
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85. How do I select
online ambassadors?
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86. Hold an information session.
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87. Ask interested students to apply.
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88. Hold a training session
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89. Three reasons to use a contract:
Responsibilities
Benefits
Protection
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90. Three reasons to use a contract:
Blog 1x/wk
Tweet 1x/day
Responsibilities Photos/Video bi-weekly
Q&A
Paid
Leadership training
Benefits Recommendation letter
Networking opportunities
Resume building
Set standards
Protection Authentic vs. Inappropriate
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91. Monday, October 24, 11

92. Monday, October 24, 11

93. $39
monthly average cost of
ambassador
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94. $4060
projected yearly cost of program
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95. Did it work?
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96. 25% of applicants
66% of accepted students
90% of enrolled students
Anecdotes are priceless
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97. Words of Wisdom?
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98. "Remember you're having a
convo with real people, and
"Build long standing
there are hopes, dreams,
relationships with the
fears, frustrations on the
prospective students. "
@NickDeNardis other side. Be human."
@Robin2Go
"be authentic... don't put on
a professional personality.
just be yourselves"
@KarlynM "Speak in your own voice about
your own experiences..."
@mStonerblog
"Authenticity, good writing, relevant
content, stories that are in alignment
with SMC's brand identity"
@JohnTLawlor
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99. Special thanks to:
@timnekritz - SUNY Oswego
@ashleyhenn - Rochester Institute of Technology
@mstinalc - College of William & Mary
@wunderbug - Glendon Campus of York University
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100. Photo credits:
• http://www.socialmediaexaminer.com/images/1210ap-community.jpg
• http://www.techscreens.com/wp-content/uploads/2011/07/online-community.jpg
• http://4.bp.blogspot.com/_E569X5po5A8/TAZAYID_tmI/AAAAAAAABpI/
YEiYQQpSuxc/s1600/you-havent-started-yet-get-to-work.gif
• http://www.smart-goal-setting-tips.com/images/smart2.jpg
• http://images.sodahead.com/polls/000813371/
polls_oh_duh_1044_406765_answer_1_xlarge.jpeg
• http://www.pynkcelebrity.com/wp-content/uploads/2009/11/adam-lambert-album-
cover.JPG
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101. http://mstnr.me/malloryhew
Mallory Wood
marketing manager
mStoner, Inc.
mallory.wood@mstoner.com
@MalloryWood
www.marketingwithmallory.com
Monday, October 24, 11