The document discusses the differences between traditional desktop/laptop web design and mobile/tablet web design. Mobile and tablet use is increasing, with some studies finding mobile devices will surpass PCs for internet access by 2013. Mobile users tend to be more focused on transactions while tablet users focus on broader experiences like leisure surfing. The document recommends that websites adopt mobile design principles like simplicity and vertical navigation to accommodate changing user behaviors and the rise of mobile devices. It provides examples of Southwest Airlines' strong mobile site design versus Fox News' weak mobile site design.
23. How Mobile/Tablet Users
Use the Internet
Mobile users Tablet users
• Mobile users are
more focused users
• Transaction Oriented
24. How Mobile/Tablet Users
Use the Internet
Mobile users Tablet users
• Mobile users are Focused on broader
more focused users experience
• Transaction Oriented
25. How Mobile/Tablet Users
Use the Internet
Mobile users Tablet users
• Mobile users are Focused on broader
more focused users experience
• Transaction Oriented
Leisure surfing
28. Why Mobile/Tablet
Design is a Must
• According to a study
by the research firm
Gartner, mobile
devices will over take
PCs as the most
common way to
access the internet by
2013.
29. Why Mobile/Tablet
Design is a Must
• According to a study
by the research firm
Gartner, mobile
devices will over take
PCs as the most
common way to
access the internet by
2013.
44. References
• Desktop Computer. (2/27/12). Retrieved from http://techsenseonline.com/wp-content/uploads/2011/08/desktop-computer.jpg
• Laptop Computer. (2/27/12). Retrieved from http://www.laptopsarena.com/wp-content/uploads/2010/08/laptop-computer.jpg
• US Cellular Tablet. (2/27/12). Retrieved from http://hotcellularphone.com/wp-content/uploads/2011/06/U.S.-Cellular-Launches-Its-
Next-Mobile-Tablet-the-Motorola-Xoom.jpg
• IPhone. (2/27/12). Retrieved from http://www.4dancers.org/wp-content/uploads/2011/12/iphone.jpg
• Southwest Desktop Website. (2/27/12). Retrieved from http://mos.futurenet.com/techradar/Review%20images/Net%20features/206/
NET206.f_mobile.southwest_desktop-420-90.jpg
• Southwest Mobile Website. (2/27/12). Retrieved from http://mos.futurenet.com/techradar/Review%20images/Net%20features/206/
NET206.f_mobile.southwest_mobile-420-90.jpg
• Why Mobile Design Should Never be an Afterthought. (2/27/12). Retrieved from http://mashable.com/2011/08/05/mobile-design-
priority/
• Wowed. (2/27/12). Retrieved from http://3.bp.blogspot.com/-CV64ujWyJdg/TugTc0uPfhI/AAAAAAAADBI/7T2_Mcju9Oo/s1600/WOWED
+US.jpg
• Southwest Mobile & Desktop site. (2/27/12). Retrieved from http://static.lukew.com/mobilefirst_southwest1.jpg
• Fox News Mobile Site. (2/27/12). Retrieved from http://palmaddict.typepad.com/photos/uncategorized/2008/09/01/nycmobimail.jpg
• Old man at computer. (2/27/12). Retrieved from http://www.thefinancialblogger.com/wp-content/uploads/2008/04/old-man-
thoughts.jpg
Notas do Editor
\n
The traditional ways to use the Internet are through PCs or Laptops.\n
The traditional ways to use the Internet are through PCs or Laptops.\n
The traditional ways to use the Internet are through PCs or Laptops.\n
Desktop web design has a very relaxed feel to it. It allows users to explore on their own time and contains lots of content.\n
Desktop web design has a very relaxed feel to it. It allows users to explore on their own time and contains lots of content.\n
Desktop web design has a very relaxed feel to it. It allows users to explore on their own time and contains lots of content.\n
Lately, the Internet has be accessed more and more through smart phones or tablets.\n
Lately, the Internet has be accessed more and more through smart phones or tablets.\n
Lately, the Internet has be accessed more and more through smart phones or tablets.\n
Mobile web design should be more simple and clear cut. Users usually have an idea of what they are looking for.\n
Mobile web design should be more simple and clear cut. Users usually have an idea of what they are looking for.\n
Mobile web design should be more simple and clear cut. Users usually have an idea of what they are looking for.\n
Even though the Internet is accessed more through mobile and tablets, how they use the Internet is different. Mobile users usually are more transaction oriented and have an idea of what they are looking for. Tablet users are more focused on the broader experience and are doing more leisure surfing.\n
Even though the Internet is accessed more through mobile and tablets, how they use the Internet is different. Mobile users usually are more transaction oriented and have an idea of what they are looking for. Tablet users are more focused on the broader experience and are doing more leisure surfing.\n
Even though the Internet is accessed more through mobile and tablets, how they use the Internet is different. Mobile users usually are more transaction oriented and have an idea of what they are looking for. Tablet users are more focused on the broader experience and are doing more leisure surfing.\n
Even though the Internet is accessed more through mobile and tablets, how they use the Internet is different. Mobile users usually are more transaction oriented and have an idea of what they are looking for. Tablet users are more focused on the broader experience and are doing more leisure surfing.\n
Even though the Internet is accessed more through mobile and tablets, how they use the Internet is different. Mobile users usually are more transaction oriented and have an idea of what they are looking for. Tablet users are more focused on the broader experience and are doing more leisure surfing.\n
Even though the Internet is accessed more through mobile and tablets, how they use the Internet is different. Mobile users usually are more transaction oriented and have an idea of what they are looking for. Tablet users are more focused on the broader experience and are doing more leisure surfing.\n
Most business develop websites first then the mobile site. This way might need to be switched soon. A study showed that by 2013 the Internet will be accessed more through mobile devices and tablets then through the traditional PC.\n
Most business develop websites first then the mobile site. This way might need to be switched soon. A study showed that by 2013 the Internet will be accessed more through mobile devices and tablets then through the traditional PC.\n
Most business develop websites first then the mobile site. This way might need to be switched soon. A study showed that by 2013 the Internet will be accessed more through mobile devices and tablets then through the traditional PC.\n
Southwest Airlines does a great job with its desktop site and mobile site. You can see from the image that the desktop site has lots of content and the mobile site is slimmed way down and is short, simple, but still user friendly.\n
Southwest Airlines does a great job with its desktop site and mobile site. You can see from the image that the desktop site has lots of content and the mobile site is slimmed way down and is short, simple, but still user friendly.\n
Southwest Airlines does a great job with its desktop site and mobile site. You can see from the image that the desktop site has lots of content and the mobile site is slimmed way down and is short, simple, but still user friendly.\n
Fox news mobile site is one that needs work. Its desktop website is recognized by mobile devices so you don’t get redirected to its mobile site. Pretty much a waste of a mobile site.\n
Fox news mobile site is one that needs work. Its desktop website is recognized by mobile devices so you don’t get redirected to its mobile site. Pretty much a waste of a mobile site.\n
Fox news mobile site is one that needs work. Its desktop website is recognized by mobile devices so you don’t get redirected to its mobile site. Pretty much a waste of a mobile site.\n
With mobile devices and tablets becoming more and more popular you don’t want to be stuck in the past with just a desktop website. Focus more on mobile development since users are starting to access the Internet from their mobile devices and tablets.\n
With mobile devices and tablets becoming more and more popular you don’t want to be stuck in the past with just a desktop website. Focus more on mobile development since users are starting to access the Internet from their mobile devices and tablets.\n
With mobile devices and tablets becoming more and more popular you don’t want to be stuck in the past with just a desktop website. Focus more on mobile development since users are starting to access the Internet from their mobile devices and tablets.\n