Makerble finds, funds and follows the change you want to see in the world.
£665million per year would be given extra to charity if British people knew more about what their donations would achieve. That's equivalent to the annual income of 80,000 charities - that's half the number of registered charities in the UK.
We believe Makerble can harness those missed donations and start a domino effect of change:
As charities begin to experience the financial benefit of making their work more transparent through Makerble, and consumers begin to compare the relative impact that charities achieve, charities will be incentivised to become more competitive: in terms of both effectiveness and efficiency, which will accelerate social progress.
5. “I don’t donate money to charity because
I’m not confident that my donation won’t
be wasted.
That’s why I volunteer my time instead
because that way I see the direct impact of
what I put in”
HSBC Investment Manager, aged 30-35, male
But many are frustrated with the experience this gives them
Source: Makerble interviews
6. Research shows that if charities made their progress more visible,
people would be inspired to give more and the number of people
giving would rise
9.5million latent donors, £665million/year available in extra donations
Source: New Philanthropy Capital Money For Good report, UK Giving Green Paper
7. www.YTFN.ORG
2008 - 2013
As a team we’ve seen this happen before with YTFN.org
£25 average donation, 22-35 year olds, 40 projects, £80,000, memberget-member marketing, repeat attendees, charities earned loyalty
Matt Kepple, Annabel Dickson (Makerble) and friends co-founded the Youth Funding Network, www.ytfn.org - 2008-2013
8. Makerble provides the technology to enable charities to become
more transparent, letting donors know exactly how their money is
spent
9. Users (Makers) select the causes they care about
Makerble tailors a personalised stream of projects
matching the user’s interests for their monthly donation to fund
10. Users choose how much they want to give per month
Makerble prices donations in lifestyle amounts,
making philanthropy easier to relate to (and easier to spend more!)
11. The user’s Change Profile automatically updates to publish the impact
of their donations through statistics, pictures, video, and text
12. Change is time-tagged on the Maker’s Change Timeline
Personalised monthly email newsletter | Mobile app notifications
Makers have a Change Score which equates to their total impact across all the projects they’ve ever made possible
13. And can be geo-tagged to make it interactive through the Map
feature
14. has provided nursery places
to 3 orphans in Romania. You can help
Ahmed make even more change!
Change is automatically published to the Maker’s social network
2.85 new Makers recruited per original Maker
50% Makers activate FB connect x 190 Facebook Friends x 3% signup rate
15. The Result
As charities begin to experience the financial benefit of
making their work more transparent through Makerble,
and consumers begin to compare the relative impact that
charities achieve, charities will be incentivised to become
more competitive: in terms of both effectiveness and
efficiency, which will accelerate social progress.
16. We have an ambitious plan for growth
Makerble is a revolutionary tool putting people in control of their positive global impact
like never before. Our marketing reflects the breadth of interest in Makerble and we have
staff assigned to these areas.
B2B / B2C
B2C
BLOGGERS + NEWS SITES
via Makerble Champions
UNIVERSITIES
via Student Reps Network
Gaining mainstream media coverage on the basis that
Makerble is the first product in the world of its kind. And
enabling prominent bloggers to champion specific projects.
Students raise £10million/year through RAG related activities.
Students of today are the young professionals and higher income
earners of tomorrow. We are earning their loyalty early.
B2B
B2B
EMPLOYEE DONATIONS
via Makerble Office
AMPLIFYING EXISTING CSR
via Makerble Sponsored Stories
Only 2% of companies take up payroll giving.
Companies can encourage their customers to join them in donating to
to the charitable projects their CSR initiative is supporting. The brand
earns customer loyalty by match-funding customer donations.
17. We charge zero set-up fees
Makerble is funded via a Transaction Transparency Fee (4% of
donations) which we invest in making our charities accountable.
• All donations are tax efficient via Gift Aid.
• An additional 1% of donations pays for our payment partner.
18. Thank You
We are a team of 7. Our core team work from Shepherds Bush, London.
We are an UnLtd Big Venture Challenge Winner.
We would love to work with you, or hear any advice you have to offer to support our launch.
Please contact Kate or Matt below – thank you.
Kate Gault
Director of Brand and Partnerships
Extensive advertising and client-side experience working with
major brands, charities and government departments
kategault@makeworldwide.com
Matt Kepple
CEO
Sandbox and RSA Fellow
Founder of Makerble
Former Social Enterprise Ambassador appointed by the
Cabinet Office, Top 100 Global Young Social Entrepreneurs
mk@makeworldwide.com
Mob: 07950 421 815
Notas do Editor
And we believe we can deliver this digitally through Makerble