- Makerble is a platform that allows donors to directly fund charitable projects that match their interests and see the tangible impact of their donations over time through updates, helping to inspire more donations.
- Brands can partner with Makerble by championing projects or bundles of projects relevant to the brand to engage customers and inspire donations among their customer base.
- Makerble provides functionality for brands to showcase the impact of donations inspired by the brand on their own websites and an internal tool for workplace giving among employees.
3. Charity staff and charity donors are both motivated to address
the issues they care about
4. But what donors don’t see is the day to day progress that staff
get to experience
5. If this progress was visible, people would be inspired to give
more and the number of people giving would rise
9.5million latent donors, £665million/year available in extra donations
Source: New Philanthropy Capital Money For Good report, UK Giving Green Paper
6. As a team we’ve seen this happen before with YTFN.org
£25 average donation, 22-35 year olds, 40 projects, £80,000, member-
get-member marketing, repeat attendees, charities earned loyalty
www.YTFN.ORG
2008 - 2013
Matt Kepple, Annabel Dickson (Makerble) and friends co-founded the Youth Funding Network, www.ytfn.org - 2008-2013
7. There’s a growing appetite for transparency among donors
“I don’t donate money to charity because
I’m not confident that my donation won’t
be wasted.
That’s why I volunteer my time instead
because that way I see the direct impact of
what I put in”
HSBC Investment Manager, aged 30-35, male
Source: Makerble interviews
8. Makerble visualises the impact of your donations to charity
letting you know exactly how your money is spent
9. Telling the story of change, not selling the story of change
Makerble has a library of charitable projects described in the
Help (need) | Make (method, budget) | Change (impact) format
10. Users (Makers) select the causes they care about
Makerble tailors a personalised stream of projects
matching the user’s interests for their monthly donation to fund.
11. Change is reported on the Maker’s Change Timeline
Personalised monthly email newsletter | Mobile app notifications
Makers have a Change Score which equates to their total impact across all the projects they’ve ever made possible
12. And automatically published to the Maker’s social network
2.85 new Makers recruited per original Maker
50% Makers activate FB connect x 190 Facebook Friends x 3% signup rate
has provided nursery places
to 3 orphans in Romania. You can help
Ahmed make even more change!
13. Makers can choose to subscribe to projects run by one
charity, or to projects run by a range of charities, based on
their interests.
15. Brands can champion individual projects, or project bundles defined
by a common theme or demographic that’s relevant
Inspiring new Makers among their own customer base
CHAMPIONED BY
16. Brands can gift-fund a project or project bundle, using a voucher
system and checkout tailored for brand relevance
Up to a limit you control| Vouchers can be distributed amongst
brand’s own customer base
17. We provide functionality for your own website that aggregates the
impact of the donations your brand has inspired or contributed to
To share with your own customers and stakeholders
The Change Profile embedded on your
website automatically updates to publish the
impact of user donations through statistics,
pictures, video, and text.
Content can be time-tagged and geo-tagged
to make it interactive through the Timeline
and Map features.
18. Plus Makerble Office for internal use
To encourage and facilitate workplace giving amongst staff, boosting
morale and aiding in recruitment and retention
The Change Profile embedded on your
website automatically updates to publish the
impact of user donations through statistics,
pictures, video, and text.
Content can be time-tagged and geo-tagged
to make it interactive through the Timeline
and Map features.
20. Makerble is a revolutionary tool putting people in control of their positive global impact
like never before. Our marketing reflects the breadth of interest in Makerble and we have
staff assigned to these areas.
PR EMPLOYEES
EVERYWHERE
SUB
CULTURES
SOCIAL
MEDIA
BRANDED
VOUCHERS
National media
targets
Resolving the
frustration in
charity giving
Seeking
celebrity
Makers
Individual departments
within companies can
impact their choice of
causes with a Makerble
Bundle that is linked to
the company’s Makerble
Page
Exploring partnership
with intermediary
organisation to reach the
Top 100 graduate
employers
Big market: Only 2% of
firms use Payroll Giving
University Student
Reps: engaging
students directly and
giving societies to
their own Bundles
Entertainment
venues: clubs, bars,
restaurants
Hobbyists: e.g.
members of
Meetup.com groups
can impact their
choice of causes with
a Makerble Bundle
Seeded campaign
video
Earned Media:
Makers’ Change
Stories published to
their social networks
Owned Media:
charities can engage
existing supporters,
e.g. using Makerble
Charity Facebook
App, email
newsletter, etc.
Brands distribute gift-
funding vouchers to
their customers to
support their own
choice of projects or
projects highlighted
by the brand.
We have an ambitious plan for growth
21. • We offer a tiered pricing structure starting at £0 depending on the specific partnership
you would like to pursue.
• All donations are tax efficient via Gift Aid.
• An additional 1% of donations pays for our payment partner.
We charge zero set-up fees
Makerble is funded via a Transaction Transparency Fee (4% of
donations) which we invest in making our charities accountable.
22. Thank You
Matt Kepple
CEO
Sandbox and RSA Fellow
Founder of Makerble
Former Social Enterprise Ambassador appointed by the
Cabinet Office, Top 100 Global Young Social Entrepreneurs
mk@makeworldwide.com
Mob: 07950 421 815
Kate Gault
Director of Partnerships
Extensive advertising and client-side experience working with
major brands, charities and government departments
kategault@makeworldwide.com
We are a team of 8. Our core team work from Shepherds Bush, London.
We are an UnLtd Big Venture Challenge Winner.
Please contact Kate or Matt to discuss next steps
Notas do Editor
And we believe we can deliver this digitally through Makerble