2014 Educators in the Workforce Institute

1. Social Media in the Working World
2014 Educators in the Workplace Institute
Makala Johnson (@MakalaJohnson)

2. 1994 – The Today Show
http://www.youtube.com/watch?v=hVKRSsrIqpA

3. Agenda
• MCCSM History
• Platforms / Case Studies
• What’s this mean for students?
• Questions

4. Mayo Clinic’s First Social Networkers

5. Sources Influencing Preference for
Mayo Clinic

6. The Internet merely amplifies
word of mouth.

7. Mayo Clinic Center for Social Media

8. Applying social media in health care
isn’t just inevitable; it’s the right thing
to do in the interest of patients.

10. If you think blocking is a viable
long-term option…

12. So, you already have most of the
risks…why not also get some of the
benefits from these powerful tools?

13. Mayo Clinic Medical Edge

14. Entry into New Media
• Existing Medical Edge radio mp3s
• Launched 2005; downloads up 8,217% in 2 months

15. Longer Podcasts

16. Involuntary Myspace Presence

17. Social media is inevitable. If you don’t
create your online presence, someone
else will or maybe already has.

26. Rare Diseases / Conditions

27. “I have had dozens of people mention this and probably
over 15 out of state consults linked with this one video.”
-Dr. Ruben Mesa, 10/29/09

28. Unique Myelofibrosis Patients

30. Dr. Ruben Mesa’s Observations
“The YouTube videos have been an important
part of a comprehensive program I have built in
Arizona which included 18 new clinical trials,
extensive publications and national and
international speaking engagements for
Myelofibrosis. The videos have been helpful to
bring in some patients who would not have
come (or known about us otherwise) and have
been useful for patients who came for the other
reasons above.”

31. Efficiency

36. Don’t just pitch the media.
Be the media.

38. Tying it all together…
Case Study: UT Ligament Split Tear

39. Dr. Berger’s Discovery: UT Ligament
Split Tear

40. Jayson Werth’s Experience

43. USA TodayUSA Today

45. Last FridayLast Friday
3031031-9

46. Less than 24 hours after my initial appointment, I not
only had a new diagnosis - a UT split tear - but had
surgery to correct the problem. As I write this, my
right arm is in a festive green, but otherwise annoying
cast. The short-term hassle, however, should be more
than worth the long-term gain - the potential for a
future without chronic wrist pain. A future, that
without Twitter and those in the medical community
willing to experiment with new communications tools,
might not exist for me.
Less than 24 hours after my initial appointment, I not
only had a new diagnosis - a UT split tear - but had
surgery to correct the problem. As I write this, my
right arm is in a festive green, but otherwise annoying
cast. The short-term hassle, however, should be more
than worth the long-term gain - the potential for a
future without chronic wrist pain. A future, that
without Twitter and those in the medical community
willing to experiment with new communications tools,
might not exist for me.

49. What does this mean for students?

50. Education (a few examples…)

51. The Atlantic

52. Oops…

53. Dangers – Need to Know
• No cyberbullying.
• Be careful of specific location check-ins.
• Know your privacy settings!
• Ensure any accounts have professional public
profiles.
• Your present posts create your future background
check.
• Colleges and employers will search for you online.
• …

55. Benefits
• Build personal brand and establish expertise.
• Breaking news
• Grow network.
• Use to your advantage.
• Ex: Cheapest used textbooks online
• …

56. Need the ability to strategically ask and answer
the following questions before diving in:
• Business goals?
• Audience?
• Most effective platforms?
• Desired outcomes?
• Measurement?

57. Questions?
Email: johnson.makala@mayo.edu
Twitter: @MakalaJohnson