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Social Media at Mayo Clinic: How Volunteers can get Involved
1. Social Media at Mayo Clinic: How
Volunteers can get Involved
Makala Johnson (@MakalaJohnson)
Mayo Clinic Center for Social Media Associate
September 25, 2012
2. Agenda
• A Broader Historical Perspective
• Mayo Clinic’s Social Media Experience
• Case Studies
• Questions
16. Center for Social Media
• Mission: Lead the social media
revolution in health care, contributing to
health and well-being for people
everywhere.
socialmedia.mayoclinic.org
• Social Media Health Network (SMHN)
network.socialmedia.mayoclinic.org
Over 125 member organizations
32. The Cowans
• Alerted to interesting video of elderly
couple playing piano in Gonda atrium
• Video had been seen 1,005 times in six
preceding months since upload
• Embedded in Sharing Mayo Clinic,
posted to Facebook, Tweeted on 4/7/09
• http://www.youtube.com/watch?v=RI-
l0tK8Ok0